Guzzle Buddy Update | Shark Tank Season 9

Randy Rothfus and Jennifer Sullivan were inspired by a joke on a sitcom about a fictional wine glass. They saw an opportunity and turned it into a business idea by creating the Guzzle Buddy, a wine stopper shaped like a glass. This unique product quickly went viral because of its uniqueness and practicality. To take advantage of its popularity, they sought an investment from the sharks. Let’s dive into our Guzzle Buddy update and pitch recap to see which shark was interested in making a deal.

If you’re short on time, here’s a quick overview of what happened to Guzzle Buddy after Shark Tank.

Randy and Jennifer pitched Guzzle Buddy in Shark Tank Season 9, seeking $400,000 for 10% equity. After their pitch, they struck a deal with Daymond John for $400,000 for 25% equity.

In terms of a Guzzle Buddy update, the company has expanded its product line and has grown to over  $2 million in annual sales.

Shark	Result
Daymond John	Accepted offer of $400,000 for 25% equity
Lori Greiner	$400,000 as a line of credit
Kevin O’Leary	No offer
Mark Cuban	No offer
Robert Herjavec	No offer

Shark Tank Guzzle Buddy Pitch

• Entrepreneurs: Randy Rothfus and Jennifer Sullivan
• Business: Drinkware / Glasses
• Ask: $400,000 for 10% equity
• Result: $400,000 for 25% equity
• Sharks: Daymond John

Randy and Jennifer introduced their invention, Guzzle Buddy, to the sharks, seeking investment to scale production and expand their product line. 

They aimed to capitalize on their viral success and meet growing demand. The Guzzle Buddy simplifies wine and beer consumption.

It consists of an attachment, typically made from borosilicate glass or Tritan copolyester, that screws onto the top of a bottle and functions as a drinking glass. At the same time, the silicone base ensures a secure, leak-proof fit.

Guzzle Buddy offers several benefits to users.

It promotes convenience by removing the need to pour drinks into glasses and fosters a more social atmosphere during gatherings, allowing friends to share drinks directly from the bottle. 

It is also dishwasher safe for easy cleaning and comes in various materials to cater to user preferences. 

While some users find the flow rate a bit slow, others see this as an advantage, which encourages them to savor their drinks.

Jennifer and Randy shared that Guzzle Buddy had generated more than $1.4 million in gross sales in just ten months, largely due to a viral tweet. 

They have good margins, producing each unit for $3.12 and selling them for $24.99. This impressed the sharks, though some were concerned about the company’s valuation. 

Mark Cuban said he was not impressed with their valuation and opted out of the deal. 

Daymond John said the business did not align with his interests and also dropped out. 

Lori Greiner questioned their ability to sustain sales, and despite their reassurances, she eventually dropped out as well. 

Robert Herjavec and Kevin O’Leary also exited due to valuation concerns. 

Lori offered a $400,000 line of credit, but Daymond jumped back in and countered with $400,000 for 25%, and the pair accepted his offer.

Where is the company now? Let’s find out in our Guzzle Buddy update.

Shark Tank Guzzle Buddy Update

Based on our Guzzle Buddy update research, the deal with Daymond John was never closed. 

Moreover, the company faced increased competition from knockoffs, which prompted it to expand its product line to include plastic versions and customized options for gifts and promotions. 

By January 2023, Guzzle Buddy’s annual sales reached $2 million. 

Shortly after its appearance on Shark Tank, Google searches for Guzzle Buddy soared, driving wholesale purchases and boosting social media followers across all platforms. 

Our Guzzle Buddy update research revealed that the original product price dropped from $25 to around $15.

Further, new variants have emerged, including designs for children’s drinks and sturdier copolyester versions. 

Despite the competition, Guzzle Buddy maintains positive online reviews for its novelty appeal and refund policy.

The future looks bright for our next Guzzle Buddy update. 

You can find the other company updates from Season 9 Episode 18 here:

• Rounder Bum Update
• Brush Hero Update
• Savy Update

Before you go, be sure to check our Shark Tank Season 9 page for more updates!