Play yards are a great convenience for parents and babysitters, but they tend to get really dirty. That’s why Amy Feldman and Allison Costa have come up with a universal cover for play yards. Will they earn a deal on
Shark Tank Coverplay Update
- Entrepreneurs: Amy Feldman and Allison Costa
- Business: Protective covers for baby play yards
- Ask: $350,000 for 15% equity
- Result: $350,000 for 40% equity
- Sharks: Barbara Corcoran
Amy and Allison demonstrated to the sharks how messy play yards can get. They nap in them, have accidents and even sometimes eat in them, causing the play yard to be exposed to stains and germs. Their company, Coverplay has created a unique protective cover that easily slips over the play yard to protect it.
The ladies already had purchase orders with major hotel chains, and had launched in Target. At the time of filming, Coverplay had generated $200,000 in gross revenue sales. They were needing help from a shark for brand recognition and growing their business.
Since Coverplay was designed for babies, Kevin Harrington believed it was too niche for him, so he dropped out. Barbara Corcoran decided to offer $350,000 in exchange for 40% equity.
Daymond John also made an offer of $350,000 for 65%. Robert Herjavec joined in Daymond’s deal, boosting the offer top to $500,000 for 65%. Then, Kevin O’Leary decided to go in with Daymond and Robert but for a new amount of $350,000 for 51%.
After some consideration, Amy and Allison accepted Barbara’s offer. What happened next for their company? Keep reading our Coverplay update to find out!
It’s been a while since Amy and Allison were on
“Coverplay is now the largest provider of play yards, slipcovers and sheets to the hospitality industry,” said Amy. “Our products are the standard for many hotel brands and cruise lines and we are even used at Disney Resorts and Cruise ships.”
In talking about the future, Amy shared that their current focus is on growing its retail presence and launching new products. “Our reputation in the industry is that we make safe, innovative, and quality products. Our goal is to be a household name,” said Amy.
Amy and Allison did officially partner with Barbara, which had a positive long-term impact on the business. If you’d like to learn more, be sure to check out the Coverplay website.
It’s great to see that things worked out well for Amy and Allison and we know that our next Coverplay update will be even better!
Would you like to learn about the other companies featured on Season 1 Episode 4? Follow the links below for our other company updates from the episode.
- Gift Card Rescue Update
- Soul’s Calling Update
- Coffee Brand Gifts Update
- Graffiti Removal Services Update
For even more on companies and products, be sure to stop by our Season 1 Products Page!
Jeremy is a regular contributor at Shark Tank recap. He has a ton of passion for the show and enjoys researching information about what all the companies are up to now. His favorite Shark Tank companies are The Cookie Dough Cafe and Kronos Golf!