Coverplay Baby Play Yard Cover Update | Shark Tank Season 1

Alison Costa found it difficult to keep her babies’ play yard clean and germ-free. In collaboration with her friend Amy Feldman, they developed Coverplay, a washable slipcover for play yards that offers a hygienic and convenient solution to this frustrating problem. Will this be a business the sharks would love to invest in? Find out in our Coverplay update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Coverplay after Shark Tank. 

Alison entered the Shark Tank Season 1, seeking $350,000 for 15% equity in her protective baby cover business. After making her presentation, she struck a deal with Barbara Corcoran for $350,000 for 40% equity.

In terms of a Coverplay update, the company secured major retail partnerships, including Babies R Us and Amazon. Interestingly, Coverplay continues to thrive and has grown to around $1 million in annual revenue.

Shark	Result
Barbara Corcoran	Accepted offer of  $350,000 for 40% equity
Daymond John, Kevin O’Leary, and Robert Herjavec	$350,000 for a 51% equity
Kevin Harrington	No offer

Shark Tank Coverplay Pitch

• Entrepreneurs: Amy Feldman and Allison Costa
• Business: Protective covers for baby play yards
• Ask: $350,000 for 15% equity
• Result: $350,000 for 40% equity
• Shark: Barbara Corcoran

Amy and Alison introduced Coverplay on Shark Tank, where they presented their innovative solution to keeping play yards clean and germ-free. 

They sought an investment to fulfill a large order and support their company’s growth.

Coverplay produces washable slipcovers designed specifically for playpens, cribs, and porta-cribs. 

These covers offer a hygienic and convenient solution for parents looking to maintain a clean and safe play environment for their children. 

Additionally, they are made from soft, durable materials, and the slipcovers are machine-washable for easy care. 

Coverplay’s slipcovers protect playpens from messes, extending their lifespan and providing a fresh look. 

By creating a barrier between babies and the playpen surface, the covers help prevent the spread of germs. 

As a result, these products are ideal for parents, daycare centers, and hospitals, where maintaining cleanliness is essential. 

Meanwhile, the entrepreneurs had a mission to provide a simple yet effective way to keep play areas hygienic and comfortable for babies. 

With over 20 designs, the company’s products allow for easy customization and aesthetic appeal. 

At the time of their pitch, the business had generated $200,000 in gross revenue. Amy and Alison needed help from a shark for brand recognition and business growth. 

In addition to their solid support of two patents and successful sales numbers, they valued their company at $2.3 million.

Furthermore, they had contracts with high-volume customers and distributors like Target, hotel chains, and cruise lines.

Kevin Harrington quickly bowed out, citing the product’s short usage period (0-2 years). 

In contrast, Barbara Corcoran was intrigued and offered $350,000 for 41% equity, with the condition that the money be used only for product development. 

Subsequently, Daymond John then offered $350,000 for a 65% stake, with the condition that the money would go towards manufacturing and offering to finance all future production.

After a brief discussion, Amy and Alison countered Barbara with 40% equity plus a percentage of ownership in the patents. 

In the end, Robert Herjavec, Daymond John, and Kevin O’Leary countered with $350,000 plus Daymond’s network of warehouses and distribution in return for a 51% stake. 

After considering the offers, Amy and Alison decided to go with Barbara’s offer. 

Keep reading to find out what happened to the company in our Coverplay update!

Shark Tank Coverplay Update

Our research on Coverplay update found that Barbara Corcoran’s investment helped them secure placements in major retail stores and build strong ties in the hospitality industry. 

As early as 2010, their products were in Babies R Us, and soon thereafter, they expanded to Amazon along with the Coverplay website, which boosted their market presence.

Coverplay has become the largest provider of play yards, slipcovers, and sheets in the hospitality industry, including partnerships with Disney Resorts and Cruise Ships. 

Subsequently, they continue to innovate, adding high-quality play yard covers, crib sheets, and travel bags to their product line.

Our Coverplay update research found that by July 2021, the company had grown to around $1 million in annual revenue.

However, at the time of writing, Amy and Alison are focused on growing their retail presence and launching new products. 

Their goal is to make Coverplay a household name known for its safe, innovative, and quality products.

Eventually, It’s great to see that things worked out well for Amy and Allison, and we hope that our next Coverplay update will be even better.

Would you like to learn about the other companies featured in Season 1, Episode 4? Follow the links below for our other company updates from the episode.

• Gift Card Rescue Update
• Soul’s Calling Update
• Coffee Brand Gifts Update
• Graffiti Removal Services Update

Before you go, check out our Shark Tank Season 1 page for more updates.