Blueland Cleaning Tablets Update | Shark Tank Season 11
Most people have a cabinet overflowing with cleaning products, which is bad for storage space. It’s also bad for the environment because that’s a lot of plastic! This is why Sarah Paiji Yoo and Syed Naqvi, created a line of cleaning products to help cut down on clutter, and plastic. Will they land a deal on
If you’re short on time, here’s a quick overview of what happened to Blueland after
Blueland appeared on
| Shark: | Result: |
| Kevin O’Leary | Accepted deal of $270,000 for 3% equity and a $0.50 royalty per kit until his money is earned back |
| Lori Greiner and Daniel Lubetzky | $270,000 for 8% equity |
| Mark Cuban | No Offer |
| Robert Herjavec | No Offer |
Shark Tank Blueland Update
- Entrepreneurs: Sarah Paiji Yoo and Syed Naqvi
- Business: Revolutionary eco-friendly cleaning products
- Ask: $270,000 for 2% equity
- Result: $270,000 for 3% equity and a $0.50 royalty per kit until his money is earned back
- Shark: Kevin O’Leary
Sarah and Syed brought Blueland to
Simply fill reusable bottles with water and drop in a tablet, and allow the tablet to fully dissolve to make 24oz of powerful cleaner or 9 oz of foaming hand soap. Includes 2 shatterproof refillable BPA-free Tritan bottles, 1 glass Hand Soap bottle, 1 Bathroom Cleaning tablet, 1 Multi-Surface Cleaner Tablet and 1 Hand Soap Tablet. Makes 2 bottles of Cleaner and one of Hand Soap.
She wanted to tackle plastic waste for her baby, and the environment. This led her to team up with chemist Syed Naqvi, and they invented Blueland’s Forever Bottles, along with dissolvable cleaning and soap tablets that you drop into the bottles.
Their Starter Set, which includes one glass bottle and one tablet, retails for $12. Additionally, their Essentials Kit, which includes one hand soap and three cleaning sprays, retails for $39.
As far as refills go, one tablet retails for only $2, which is cheaper than going out to buy a bottle of cleaning spray. Further, Blueland has proof of effectiveness.
Their EPA-approved, third-party tested, laboratory studies, show their effectiveness over leading brands.
The company had been in business for just one month at the time of filming with sales of $200,000. They are 100% direct-to-consumer, selling online, but are about to launch with a national retailer.
Guest shark Daniel Lubetzky is the first shark to show interest. He offers $1 million for 25% equity, and asks Lori to join the deal, but says he will also do the deal alone.
Although Lori seems interested, Kevin swoops in with an offer of his own. He offers $270,000 for 5% equity, plus he wants 1% in advisory shares.
Robert Herjavec chimes in and says the product is easy to use, but changing consumer’s minds is not. For that reason, he is out.
In the meantime, Lori and Daniel changed their deal, to $270,000 for 8% equity.
Mark Cuban thinks that Blueland only came to
After further negotiations, Sarah and Syed agreed to partner with Kevin, getting $270,000 for 3% equity, plus a $0.50 in royalty per kit sold, until he makes his money back. With a deal secured, we’ve got a very promising Blueland update!
Research for our Blueland update reveals that business has boomed! The company has grown to include multiple other cleaning products, a collaboration with eco-friendly fashion brand Reformation, and an endorsement from Kim Kardashian. In 2023, Blueland is expected to exceed $10 million in sales.
In Season 12 Episode 4, the founders came back for a quick update where they revealed that one week after their episode in Season 11, Kevin brought them onto QVC. The appearance gave Blueland even more exposure, plus $250,000 in sales from just that one spot on QVC.
Our Blueland update research found that as of 2019, Blueland had made $15 million in sales, which increased exponentially during the pandemic. Further, they’ve expanded into retail stores which include Meijer, Target, The Container Store, and Costco, just to name a few.
If you’d like to check them out online, be sure to visit the Blueland website, but products are also sold on Amazon.
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Before you go, be sure to stop by our Season 11 products page for even more on companies and products.
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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!