Saavy Naturals Update | Shark Tank Season 7

While working as chefs, Hugo and Debra Saavedra used fresh herbs in their cooking every day. They realized that if people care about what they eat, they should also care about what they put on their skin. This led them to create Saavy Naturals, a line of soaps and skincare products made from natural, food-grade ingredients. Their goal was to give people a safe way to care for their skin without harsh chemicals. Will the sharks invest in this business? Let’s find out in our Saavy Naturals update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Saavy Naturals after Shark Tank.

Hugo and Debra entered Shark Tank Season 7, seeking $200,000 for 10% equity in Saavy Naturals. After their pitch, the sharks did not find the business worth investing in, leaving them without a deal.

In terms of a Saavy Naturals update, the company expanded its distribution by opening a retail store in Pacific City, California, and strengthening its online presence.

Shark	Result
Barbara Corcoran	Accepted offer of $200,000 for 40% equity, plus all purchase orders funded
Rober Herjavec	$200,000 for 45% equity
Kevin O’Leary	No offer
Lori Greiner	No offer
Mark Cuban	No offer

Shark Tank Saavy Naturals Pitch

• Entrepreneurs: Hugo Saavedra and Debra Saavedra
• Business: Natural, vegan, edible soaps and lotions
• Ask: $200,000 for 10% equity
• Result: $200,000 for 40% equity, plus all purchase orders funded
• Shark: Barbara Corcoran

Hugo and Debra entered Shark Tank with a business that blends their love for food and beauty care.

They introduce Saavy Naturals, a line of soaps made with food-grade ingredients, and they’re seeking an investment to expand production and grow their retail presence.

Debra takes a bite of their soap, demonstrating that it is completely edible and safe.

Since they are both former chefs, they use food-grade, natural ingredients in every product.

Moreover, to maintain full control over quality, they manufacture everything in their own kitchen factory.

Meanwhile, Robert Herjavec volunteers Barbara Corcoran to taste a sample. She hesitates but eventually tries it, describing the flavor as “perfume and sugar.”

Hugo reveals they made $750,000 the previous year. Upon hearing this, the sharks were impressed.

Nevertheless, he admits that online sales are low, which presents a challenge.

The soap sells for $6 to $15, but wholesale margins are only 30-40%. Debra explained that the issue was that they were buying in small quantities, which drives costs up.

Therefore, to expand and lower costs, they need capital to increase inventory.

Robert, wanting to understand their level of commitment, asks how much they personally invested. Hugo states that they have put in $350,000.

Kevin O’Leary calls their $2 million valuation unrealistic, estimates the company is worth only $400,000, and drops out after learning they have $400,000 in debt.

Mark Cuban exits due to a conflict of interest with his existing skincare investment, while Lori Greiner opts out, saying the personal care industry is too competitive.

Barbara remains interested and suggests a company name change to improve sales.

However, she agrees with Kevin that the valuation is too high and offers $200,000 for 50% equity. When Debra tries to negotiate a lower percentage, Barbara refuses and walks away.

Robert, the last shark standing, sees strong online sales potential and offers $200,000 for 45% equity.

Before they can accept, Barbara re-enters with a revised offer—$100,000 upfront and another $100,000 for purchase orders, in exchange for 40% equity, with a commitment to fund future orders as needed.

After a brief discussion, Hugo and Debra weigh their options and accept Barbara’s offer.

Let’s find out where they are today in our Saavy Naturals update.

Shark Tank Saavy Naturals Update

Our Saavy Naturals update found that the company expanded its distribution, opening a retail store in Pacific City, California, and increasing its online presence.

Further, they expanded their product line to include items such as body creams, bath bombs, body washes, and handcrafted soaps, all made with minimally processed, plant-based ingredients and free from parabens and chemicals.

In 2017, the company became a subsidiary of Trimax Corporation, with Hugo and Debra taking on leadership roles as CEO and COO, respectively.

In 2021, Saavy Naturals was acquired by Arcadia Biosciences, a California-based agricultural biotechnology company, for an undisclosed amount.

However, the Saavedras later reacquired the brand and initiated a fundraising campaign to support its growth.

You can check their website for more information.

If we get another Saavy Naturals update, we will let you know.

But what about the other products featured in Season 7 Episode 7? You can find our company updates here:

• Wink Frozen Desserts Update
• Clean Cube Update
• Simply Fit Board Update
  

Before you go, be sure to check out our list of all the Shark Tank Season 7 products.