Christmas Tree Hugger Update | Shark Tank Season 9

The unappealing plastic base of artificial Christmas trees bothered Ryan Kenny. Unable to find a solution online, he invented the Christmas Tree Hugger, a decorative sleeve that hides the base and enhances the tree’s appearance. This simple invention effectively addresses a common aesthetic problem with artificial trees. In our Christmas Tree Hugger update and pitch recap, let’s see if he secures a deal with any of the sharks.

If you’re short on time, here’s a quick overview of what happened to The Christmas Tree Hugger after Shark Tank. 

Ryan Kenny entered Shark Tank Season 9 seeking $100,000 for 20% equity in his Christmas tree accessory, The Christmas Tree Hugger. Despite his presentation, none of the sharks were convinced by his business idea, and he left the show without a deal.

In terms of a Christmas Tree Hugger update, the company is still in business. Their products are now on the shelves of Home Depot, Walmart, and Amazon. They are currently generating $500,000 in annual revenue.

Shark	Result
Barbara Corcoran	No offer
Robert Herjavec	No offer
Lori Greiner	No offer
Mark Cuban	No offer
Kevin O’Leary	No offer

Shark Tank Christmas Tree Hugger Pitch

• Entrepreneurs: Ryan Kenny
• Business: Christmas Tree Accessory
• Ask: $100,000 for 20% equity
• Result: No deal
• Sharks: None

Ryan Kenny pitched his product, The Christmas Tree Hugger, seeking $100,000 for 20% equity.

He explained to the sharks that his wife’s push for a greener Christmas inspired him to invent The Christmas Tree Hugger, a clever way to hide the plastic pole and enhance the festive look.

The Christmas Tree Hugger addresses a common issue with artificial Christmas trees: the exposed plastic base. 

The decorative sleeve wraps around the base and comes in either a natural-looking bark pattern or a festive candy cane design.

Its reversible design allows users to choose their preferred look.

Made from flexible material, The Christmas Tree Hugger easily adjusts to fit most artificial tree bases and is secure with Velcro for simple application. 

Further, the one-size-fits-most design can be trimmed with scissors to fit bases up to 6.5 inches in circumference.

The Tree Hugger offers several benefits for those wanting a polished look for their artificial tree.

It conceals the unattractive plastic base, creating a more realistic and pleasing appearance. 

It also helps hide messy electrical cords around the base. Plus, its reusable design allows for use year after year.

Ryan told the sharks that his company had been in business for a little over a year. Each unit costs him $1.37 landed with packaging, and he sells them for $17.99. 

He has $50,000 in total sales in a year and a half. Lori was surprised to hear he sold 1,000 units on QVC during Christmas in July.

Even better, QVC plans on featuring them again closer to Christmas, as they have stock left over. 

He also had an order from Kroger for 1,500 units, but they only sold 40% of the stock. If he sells his remaining stock, he’ll make $220,000, half of which will be profit.

Lori Greiner is the first shark to drop out, stating that the business wasn’t right for her. 

Robert Herjavec follows, expressing his disbelief in the product and dropping out as well. 

Barbara Corcoran didn’t find the business worth investing in and also decided to exit the deal. 

In his typically blunt fashion, Kevin O’Leary tells Ryan to “take it behind the barn and shoot it” before he exits the deal. 

Finally, Mark Cuban says the idea is best marketed as a product rather than a company, and he’s the last shark out. 

How did Ryan handle the sharks’ rejection? Let’s find out in our The Christmas Tree Hugger update.

Shark Tank Christmas Tree Hugger Update

Since appearing on Shark Tank, Ryan Kenny has kept his business running smoothly. He continues to sell out on QVC and often appears as a featured seller during the holiday season.

Our The Christmas Tree Hugger update research shows that the product is available at several retail stores, including Home Depot and Walmart.

In addition, it can also be purchased online from Amazon and directly from the Christmas Tree Hugger website.

Since airing, Ryan has been able to grow the company to over  $500,000 in annual revenue. 

Despite not getting a deal on Shark Tank, the future looks promising for our next The Christmas Tree Hugger update.

You can find the other company updates from Season 9 Episode 13 here:

• The Original Comfy Update
• RokBlok by Pink Update
• Modern Christmas Trees Update

Before you go, be sure to check out our Shark Tank Season 9 page for more updates.