The Tomte Cake Gingerbread House Alternative Update | Shark Tank Season 15

Entrepreneur Miranda Tompkins pitched her gingerbread house alternative during Shark Tank Season 15. The Tomte Cake is her solution to the flawed tradition of making gingerbread houses. Her product is sold in a kit that includes a 3D cake pan and a book that she wrote and illustrated. Will the sharks buy into her company? Find out in The Tomte Cake update!

If you’re short on time, here’s a quick overview of what happened to The Tomte Cake after Shark Tank!

Miranda Tompkins appeared on Shark Tank Season 15 and made a deal with Kevin O’Leary for $200,000 and 15% equity in her company. In terms of The Tomte Cake update, the company will likely receive a nice boost in sales during the holiday season. Sets and accessories are available on the company website.

Shark: Result:
Kevin O’Leary Accepted deal for $200,000 for 15% equity
Lori Greiner  $200,000 for 24% equity
Barbara Corcoran  $200,000 for 20% equity
Daymond John  $200,000 for 25% equity
Mark Cuban  No offer

Shark Tank The Tomte Cake Update

The Tomte Cake update

  • Entrepreneur: Miranda Tompkins
  • Business: Alternative to gingerbread houses
  • Ask: $200,000 for 10% equity
  • Result: $200,000 for 15% equity
  • Shark: Kevin O’Leary

Miranda brings her company, The Tomte Cake, to Shark Tank Season 15 and introduces the sharks to a new take on an old Christmas tradition. She says that gingerbread houses aren’t any fun to assemble, and they become too stale to eat, so that’s why she came up with a better solution.

The idea was especially inspired after struggling to assemble gingerbread houses with her kids and failing miserably to get them to stay together. This relatable problem is one many parents are all too familiar with.

The Tomte Cake comes with a 2-house 3D cake pan and a book that Miranda wrote and illustrated. The story is about a little gnome named Tomte, that gets baked into a cake, but ultimately survives.

You then get to bake and decorate your own Tomte house. Because it’s a cake from a molded pan, there’s no difficult assembly required.

Additionally, the set comes with your own little Tomte gnome, which can be baked inside the cake house. Whoever cuts into their cake and has the gnome wins the prize!

The sets are sold online and sell for $60. Further, they cost $15 to make.

Miranda launched the company in October of the previous year, and within 35 days, she sold out of all 5,000 sets that she had stocked away in her inventory.

As far as advertising goes, she spent $40,000 on one Facebook ad, and this led to her sales which totaled $200,000 within that time period.

Daymond John is curious about Miranda’s overall expectations of having a shark on her side. She says that she ultimately wants mentorship.

She envisions The Tomte Cake as being the next Elf On A Shelf, therefore she needs guidance on how to meet her goals. Further, because she’s a creator, she would love to create another concept that branches off of The Tomte Cake, leading to more of a product line.

Miranda also admits that she is not a business person at heart, which is another reason she came to Shark Tank.

In terms of investments, she’s already put in $150,000, which came from taking a mortgage against her home. She also took a loan against her car, to help make the company a reality.

At this point in the pitch, Kevin O’Leary jumps in with an offer. He offers $200,000 for 25% equity, plus 25% of any distribution taken.

Lori Greiner also shows interest in The Tomte Cake and envisions it growing into a tradition for all holidays, accompanied by new books and pans. She offers $200,000 for 33.3% equity.

Mark Cuban clears the deck and goes out, stating that the offers are better than what he can do.

Barbara Corcoran offers $200,000 for 20% equity, and Daymond John tries to come in on the deal, but for 25%. Barbara declines to team up, stating that the ask is too greedy.

Then, Daymond tries to get in on Lori’s deal, but she doesn’t want another shark. Therefore, Daymond offers Miranda $200,000 for 25% equity, matching Lori.

Miranda counters Lori with 20%, but Lori won’t budge. She tries again at 22%, but Lori stays at 25% equity.

At this point in the pitch, Kevin adjusts his offer to $200,000 for 15% equity. Then, Lori drops down to 24%.

Miranda tries desperately to get Lori to go down to 20%. However, when Lori still won’t budge, she agrees to take Kevin’s deal for $200,000 and 15% equity.

What do you think happened following Shark Tank? Keep reading The Tomte Cake update to find out!

While we weren’t able to find any updated revenue numbers for our The Tomte Cake update, we’re sure that partnering up with Kevin will help Miranda meet her goals!

As is the case with most companies on Shark Tank, they also receive a nice boost in sales immediately after the episode airs.

With the upcoming holiday season, we’re betting that The Tomte Cake will become a fast-trending tradition. Now those who dread gingerbread construction each year can say hello to simplicity this Christmas season.

To purchase your own set, and start a new family tradition, or give it as a Christmas gift, check out The Tomte Cake website. There you can also purchase additional gnomes, cake pans, and even gift cards.

If we learn anything new about this company, we will certainly let you know.

In the meantime, you can check out our other company updates from Season 15 Episode 8, by following the links below!

For even more on companies and products, be sure to stop by our Season 15 Products Page before you go!

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!