Songlorious Update | Shark Tank Season 13

Ellen Hodges and Omayya Atout saw that many gifts felt generic and didn’t truly capture personal stories. To change that, they created Songlorious, a platform where people could turn their memories into custom songs made by real musicians. The service gave customers a unique and meaningful gift that lasted far beyond flowers or cards. Did their musical pitch strike a chord with the sharks? Find out what happened in our Songlorious update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Songlorious after Shark Tank.

Ellen and Omayya entered Shark Tank Season 13, seeking $400,000 for 10% equity in their company, Songlorious. After their pitch, they left with a four-shark deal worth $500,000 for 40% equity.

In terms of a Songlorious update, the company expanded into Hip-Hop, planned songs in Spanish and Arabic, and by late 2021 was valued at about $3 million. Further, by October 2023, Songlorious had surpassed $2.9 million in sales, served over 100,000 customers, and paid out strong earnings to its artists.

Shark:	Result:
Mark Cuban, Kevin O’Leary, Daymond John, and Peter Jones	Accepted deal for $500,000 for 40% equity
Lori Greiner	No offer

Shark Tank Songlorious Pitch

• Entrepreneurs: Ellen Hodges and Omayya Atout
• Business: Personalized songs for any occasion
• Ask: $400,000 for 10% equity
• Result: $500,000 for 40% equity
• Shark: Mark Cuban, Kevin O’Leary, Daymond John, and Peter Jones

Ellen and Omayya used their love of music to create something personal and meaningful.

The idea began with a wedding song, and soon it grew into a business.

Songlorious worked in a simple way. Customers chose a genre, shared their story, and one of the artists wrote and performed a song just for them.

Prices ranged from $45 for a short acoustic piece to more than $200 for a fully produced three-minute song.

The songs could cover any theme, and performers handled everything — lyrics, vocals, and instrumentation.

However, to make it worthwhile for the artists, Songlorious paid them 35% to 55% of the fee, plus tips, which averaged $51.

The company was already showing traction. In its first year, Songlorious made $700,000. By the time Season 13, Episode 2 was filmed in 2021, sales had reached $1.1 million.

Ellen and Omayya explained that they needed help with marketing and business operations.

They admitted they weren’t business experts and wanted a shark to grow the customer base and expand their team of musicians.

Guest shark Peter Jones understood the model right away. He had invested in a similar company in the UK and knew how to scale an “experience” business like this.

Mark Cuban saw the future differently. He believed the industry would shift toward replicated voices, something his own company was working on.

But before he could finish, Peter jumped in with an offer of $400,000 for 33% equity, aiming to expand globally.

Daymond John wasn’t far behind. He made the same $400,000 offer but for 20% equity.

Kevin O’Leary then entered the discussion with a joint offer. He and Mark teamed up at $400,000 for 25% equity.

Kevin highlighted his ties to the wedding industry through past Shark Tank investments like Honeyfund, while Mark pointed to his expertise in tech.

Mark then suggested pulling Peter into the deal, splitting equity three ways at 33%. Kevin could manage weddings, Peter could drive international growth, and Mark could lead the technical side.

Meanwhile, Daymond pressed to stay in the mix. He said his music industry connections and social media reach made him a strong partner.

Finally, all four sharks agreed to combine forces. Together, Kevin, Mark, Peter, and Daymond offered $500,000 for 40% equity, giving each of them 10%.

This setup left Ellen and Omayya free to stay creative while the sharks handled marketing and growth.

Ellen and Omayya countered with $800,000 for the same 40% equity, but Peter pushed back, saying it was too much.

In the end, the entrepreneurs accepted the group’s offer of $500,000 for 40% equity.

After reeling in four sharks at once, let’s take a look at our Songlorious update and see where the company is at now.

Shark Tank Songlorious Update

We are delighted to report that the deal with the four sharks closed successfully after the episode aired, and due diligence was carried out.

According to our Songlorious update, in the weeks after their episode, Songlorious quickly expanded.

The company added Hip-Hop songs and announced plans to roll out songs in Spanish and Arabic.

At that point, they had already generated $2.1 million in revenue, created more than 11,000 custom songs, and paid over $650,000 to 160 artists on their platform.

The growth was fast, and by late 2021, they were valued at about $3 million.

Through 2022, Songlorious continued to grow. Independent singers on the platform earned over $800,000 that year.

They also attracted media attention from major outlets like the Today Show, Good Day LA, Forbes, Business Insider, and more.

In October 2023, Songlorious had crossed $2.9 million in total sales. They expanded their roster of artists and genres and introduced a “try before you buy” feature that allowed customers to preview songs before committing.

Today, the website highlights that they have served over 100,000 happy customers and offer studio-quality songs with real human voices—not AI-generated ones.

Customers can choose a genre, mood, length, and artist, share their story, and receive a song in 2–4 days.

Prices start at $45 for a 30-second jingle and go up to about $195–$230 for a full 3-minute song. Artists keep 35–55% of the song’s cost, plus tips that average around $51.

With so much growth potential, we can’t wait to see what future Songlorious updates will bring.

Before you go, be sure to check out updates from the other companies featured on Shark Tank Season 13 Episode 2:

• MuteMe Illuminated Mute Button Update
• Proper Good Meals Update
• Long Wharf Supply Co. Update

For more on Shark Tank Season 13, be sure to check out our Season 13 products page.