Black Paper Party Update | Shark Tank Season 15

Entrepreneurs and business partners Jasmine Hudson, Madia Willis, and J’Aaron Merchant, pitched their line of holiday products during Shark Tank Season 15. Black Paper Party makes gift wraps and other holiday products that focus on Black representation. Will a shark want to invest to help grow their vision? Find out in our Black Paper Party update!

If you’re short on time, here’s a quick overview of what happened to Black Paper Party after Shark Tank!

Jasmine Hudson, Madia Willis, and J’Aaron Merchant appeared on Shark Tank Season 15 and made a deal with Barbara Corcoran, for $250,000 and 10% equity in their company. In terms of a Black Paper Party update, it’s too soon to share about revenue for the year, however, we’re sure appearing on Shark Tank will help bring awareness to the brand and plenty of sales!

Shark: Result:
Barbara Corcoran Accepted deal for $250,000 for 10% equity
Mark Cuban & Barbara Corcoran $250,000 for 20% equity
Lori Greiner No offer
Kevin O’Leary No offer
Daymond John No offer

Shark Tank Black Paper Party Update

Black Paper Party update

  • Entrepreneurs: Jasmine Hudson, Madia Willis, J’Aaron Merchant
  • Business: Holiday products for Black representation
  • Ask: $250,000 for 5% equity
  • Result: $250,000 for 10% equity
  • Shark: Barbara Corcoran

When Jasmine, Madia, and J’Aaron entered Shark Tank Season 15, they explained that for many Black children, holiday wrapping paper doesn’t represent their experience or family. That’s why they created their company, Black Paper Party.

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Four modern designs include trendy nutcrackers, angels, animals, and geometric Christmas tree designs in white, sage, coral, and black.

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They produce culturally relevant, seasonal products, that celebrate Black families, and spread joy during the holidays. Some of these items include gift wrap supplies, ornaments, and decor for the holidays.

Altogether, they have about 200 SKU items, which include direct-to-consumer and licensed products.

In terms of production, J’Aaron is the designer behind all of the characters they create. Then, Madia turns those characters into print patterns that they use in their graphics.

During the pitch, the trio shares that their products will be in several retailers during the upcoming holiday season. These include Macy’s, Target, Walmart, Dollar General, and Family Dollar.

In total, these make up for over 6,000 retailers. As far as sales go, in 2020, before entering the retail space, their sales were $44,000.

In 2021, sales were $274,000. Then, in 2022, their sales were $844,000. With that, in 2022 they profited $158,000 after paying themselves a salary. Further, in the year of filming, they are on track to do $1.1 million in sales.

Lori Greiner asks the women about their backgrounds. It turns out, they all have strong design and retail experience, which carries perfectly over into their business.

Mark Cuban wants to know about the cost. Jasmine shares that a roll of wrapping paper retails for $10 and costs $2.33 to make. Compared to other wrapping paper, they’re comparable in the market.

Daymond John asks if they will eventually move beyond seasonal products. Madia shares that they are planning to do so very soon.

Lori is impressed by the entrepreneurs, however, seasonal products are not for her. For this reason, she is out.

This causes Mark to question whether retail stores are profitable for them. Madia says that they are, however, they are limited by how many retail accounts they can actually manage.

Furthermore, they are turning down retailers because they just don’t have enough time to manage the growth.

Kevin O’Leary speaks up at this point and isn’t a fan of their distribution strategy already in place. For this reason, he is out.

Daymond is struggling with their $5 million valuation and is trying to figure out where he has room to make money.

Barbara Corcoran is interested in making an offer and comes in at $250,000 for 15% equity in Black Paper Party.

Mark asks Barbara if they can go in together on a deal, and Barbara is all for it. They offer a joint deal of $250,000 for 20% equity.

Then, Madia counters the two sharks for $450,000 and 18% equity in their company. Mark nor Barbara are interested in this deal.

So, Madia then counters just Barbara at $250,000 for 10% equity, leaving Mark out of the deal. Barbara eventually agrees, and Jasmine, Madia, and J’Aaron leave Shark Tank with a deal.

What do you think happened following Shark Tank? Keep reading our Black Paper Party update to find out!

Although it’s too soon to share about revenue in our Black Paper Party update, we’re guessing that their appearance on Shark Tank will help this company outshine their year-end goals.

As with most companies that appear on the show, they typically receive a nice boost immediately following the airing.

This is good news, especially considering it aired during the holiday season of 2023. Check out all of their products on the Black Paper Party website, in stores, and on Amazon.

Once the dust settles, we will circle back for another Black Party Paper update.

In the meantime, you can check out our other company updates from Season 15 Episode 8 by following the links below!

For even more on companies and products, be sure to stop by our Season 15 Products Page before you go!

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!