Many sparkling waters on the market have boring flavors and artificial sweeteners. Because of this, husband and wife duo Paul and Maddie Voge, have decided to create a better product. Do they get a sparkling deal on
Shark Tank Aura Bora Update
- Entrepreneurs: Paul and Maddie Voge
- Business: Herbal sparkling water
- Ask: $150,000 for 5% equity
- Result: $200,000 for 15% equity
- Shark: Robert Herjavec
- POWERFUL PLANT-BASED INGREDIENTS: Lavender Cucumber — This refreshing...
- GOOD, CLEAN, HEAVENLY: Made with zero added sugar and zero artificial...
The drink is designed to be a healthier alternative to the sparkling waters already on the market. Additionally, their beverages are free of artificial sweeteners and have zero calories.
Prior to appearing on
It currently costs them $0.57 to make a can of Aura Bora and they sell it to retailers for $1.15, giving them a 50% margin.
Further, during the Aura Bora
By the end of next year, Paul and Maddie are anticipating doing over $2 million in sales.
Lori Greiner shared that she liked the product but just wasn’t passionate about it and decided to drop out.
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Guest shark Daniel Lubetzky thought the sparkling water market was a bit too niche and dropped out.
Mark Cuban liked the product but felt that dealing with high-volume stock would be difficult to keep up with and dropped out.
Luckily, Aura Bora’s pitch gained the interest of two sharks, leading to two separate offers from Kevin O’Leary and Robert Herjavec.
Kevin was interested in a royalty deal and offered $150,000 for 5% equity and a $0.05 royalty until he was paid back $300,000.
On the flip side, Robert wanted straight equity and offered $150,000 for 12% equity.
After thinking it through and some negotiations, Aura Bora leaves S
Do Paul and Maddie succeed following their time in the tank? Keep reading our Aura Bora update to find out!
In terms of an Aura Bora update, the company is still in business and seems to be thriving! The sparkling water is now available in all 50 states and the company is valued at an estimated $20 million.
In our Aura Bora update research, we found that the brand is now in over 1,200 retail locations and has also expanded its online presence.
Further, Paul and Maddie have taken on additional investments of around $2 million. Investors include venture capital fund Balanced Breakfast, musician Marley Williams, actor Scott Eastwood, and more.
It seems Aura Bora is well on its way to becoming one of the biggest brands in the sparkling water market!
If we get more news on an Aura Bora update, we will be sure to let you know! In the meantime, be sure to check out some of our other company updates from Episode 11.
- Quevos Egg White Chips Update
- Brumachen Portable Coffee Maker Update
- SwipeNSnap Diaper Cream Applicator Update
Further, for more Season 12 company updates, be sure to check out our Season 12 Products page.
Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!