Morri Chowaiki is Jewish, and his wife is Christian. That’s why Morri came up with a way to incorporate both faiths when decorating the tree during the holidays. Will his product earn him a deal on
Shark Tank One Life Products Update
- Entrepreneurs: Morri Chowaiki
- Business: Interfaith tree topper
- Ask: $50,000 in exchange for 15% equity
- Result: $50,000 in exchange for 35% equity
- Sharks: Daymond John
Morri brought his patented Hanukkah Tree Topper to the tank. His company One Life Products began producing them when he needed an interfaith option for decorating with his family during the holidays.
Hanukkah Treetop with LED Lights. Measures 13" tall. Battery-operated; uses 2 AA batteries (not included). As seen on "Shark Tank". Perfect for interfaith families.
The company offered two versions of the Hanukkah Tree Topper. A budget version that cost $2 to make and retailed for $20, and a lighted version that cost $9 to make and retailed for $36. His product was in 200 Bed Bath & Beyond stores. He reported that 70% of his sales were online, 20% were from an inflight magazine, and the remainder was in-store sales.
He had been in business for 3 years prior to filming, and the sharks were dismayed to hear that he had just $150,000 in gross sales in that time. Morri even admitted that he and his wife had already spent $130,000 of their own money to finance the business.
Kevin O’Leary complained that Morri’s product was seasonal, and it would be a one-time purchase for most families. Lori Greiner hated to agree with Kevin, but shared in his concerns. Mark Cuban told Morri that his home-based business wasn’t set up to increase production on a profitable level. Robert Herjavec couldn’t get behind something that had such low sales three years in. Kevin, Lori, Mark and Robert were out.
That left Daymond John, who surprised everyone with a mitzvah for Morri, offering $50,000 in exchange for 35% equity. Morri accepted Daymond’s offer and walked away with a deal. What happened next for his company? Keep reading our One Life Products update to find out!
We have great news to share in our One Life Products update! The company scored a licensing deal with the famous Christmas decor company Kurt Adler, who took over production and distribution. Now, everytime a Hanukkah Tree Topper sells, Morri and Daymond get a nice royalty. Morri has since gone on to become the Head of Sales and Retail for Daymond’s Shark Group. You can get your Hanukkah Tree Topper on Amazon.
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Jennifer is an avid Shark Tank fan that has been watching the show for years. She serves as Senior Editor at Shark Tank Recap and ensures that all our information is accurate and that our posts are up to date. Her favorite Shark Tank products are Le-Glue and Ring!