Grip Clean Hand Soap Update | Shark Tank Season 7

Bryce Hudson spent hours working on bikes, and every time, his hands ended up covered in grease that regular soap couldn’t remove. One day, out of frustration, he rubbed dirt on his hands and realized it helped break down the grime better than soap. That gave him the idea for Grip Clean, a natural hand cleaner made with dirt that scrubs away grease without harsh chemicals, keeping hands clean and skin safe. Will a shark get behind Grip Clean and help Bryce take it nationwide? Let’s get into our Grip Clean update and pitch recap to find out.

If you’re short on time, here’s a quick overview of what happened to Grip Clean after Shark Tank.

Byrce entered Shark Tank Season 7, seeking $85,000 for 20% equity in Grip Clean. After his pitch, he secured a deal with Lori Greiner for $85,000 for 35% equity.

In terms of a Grip Clean update, the company secured major distribution deals with Cycle Gear and CarQuest, helping expand its reach. Further, in April 2023, Grip Clean achieved $3 million in annual revenue and introduced new products, including hand and tool wipes in larger sizes and a heavy-duty stainless steel wall dispenser.

Shark	Result
Lori Greiner	Accepted offer of $85,000 for 35% equity
Kevin O’Leary	No offer
Daymond John	No offer
Mark Cuban	No offer
Robert Herjavec	No offer

Shark Tank Grip Clean Pitch

• Entrepreneur: Byrce Hudson
• Business: All-natural industrial-strength hand soap for grease and oil
• Ask: $85,000 for 20% equity
• Result: $85,000 for 35% equity
• Shark: Lori Greiner

Bryce’s pitch started with an at-home segment, as he rode into Shark Tank on his motorcycle, pulling off stunts that grabbed the sharks’ attention.

He quickly explained how working on bikes left his hands covered in grease, yet regular soaps either failed to clean them or contained harsh chemicals that dried out his skin. 

One day, out of frustration, he rubbed dirt on his hands and realized it helped remove the grease better than soap.

That moment led him to create Grip Clean, a natural hand cleaner. It uses dirt to break down grease while exfoliating the skin.

Unlike industrial soaps, it’s completely organic and safe for frequent use. It contains coconut oil, olive oil, and dirt, with dirt acting as the exfoliant.

However, Bryce didn’t have any revenue. His margins were also small; a bottle costs $2.12 to produce, wholesales for $5, and retails at $8.99. His hope was to order 20,000 units at a time to reduce costs.

Mark Cuban notes that competitors sell similar products for $5 to $8. Grip Clean will need to attract customers who prefer an all-natural option.

Meanwhile, Lori Greiner wants to know what makes Grip Clean different from other soaps.

Bryce explains that the all-natural formula lets mechanics and workers clean their hands often. It helps them avoid exposure to harsh chemicals.

However, Lori is shocked to learn that Bryce is still making the product manually in his garage using a five-gallon bucket. She immediately sees the need for proper manufacturing.

At this point, the sharks begin making decisions.

Robert Herjavec was out because of similar experiences with Grease Monkey, a company he invested in years ago.

Mark followed because he felt Bryce lacked the business experience needed to turn Grip Clean into a scalable company.

While Daymond John liked the idea of the soap, he went out as well as he didnt think he could add enough value to Grip Clean.

Kevin O’Leary asked why Bryce couldn’t use a co-packer. Bryce explained that co-packers avoid dirt in their facilities, so he wanted to make it in-house. Kevin then dropped out.

Despite these concerns, Lori said Grip Clean fits well with her brand and loves that it’s all-natural. She offered $85,000 for 35% equity.

Bryce takes a moment to consider this offer, but ultimately accepts the deal.

Find out how things played out for Bryce and his soap product in our Grip Clean update.

Shark Tank Grip Clean Update

Our Grip Clean update found that the company is still going strong, though the deal with Lori Greiner didn’t close after the show aired.

However, Bryce quickly secured distribution deals with major retailers like Cycle Gear and CarQuest, expanding the brand’s reach.

In April 2023, Grip Clean hit $3 million in annual revenue.

At the time of this writing, our Grip Clean update research found that the company now sells hand and tool wipes in 30 and 72-count containers.

They also offer a stainless steel wall dispenser for heavy-duty use.

If we get another Grip Clean update, we will let you know.

Check here for more company updates from Season 7 Episode 8:

• AfreSHeet Update
• Unshrinkit Update
• PolarPro Update

Before you go, be sure to check out our list of all the Shark Tank Season 7 products.