Anyone who regularly works with cars, oil, or grease knows the pain of constantly washing their hands. MotoCross pro and X Games star Bryce Hudson created an all-natural soap that wouldn’t destroy your hands because he was tired of this very problem. Bryce came to
Shark Tank Grip Clean Update
- Entrepreneur: Byrce Hudson
- Business: All-natural industrial-strength hand soap for grease and oil
- Ask: $85,000 for 20% equity
- Result: $85,000 for 35% equity
- Shark: Lori Greiner
Bryce’s pitch started with an at-home segment, which featured Bryce displaying his motorcycle jumps and more. He said he wanted to stop riding motorcycles at some point, and Grip Clean was helping him prepare. When he eventually rode into the studio, he did a trick right in front of the sharks. They were all impressed by this.
TOUGH AS MUD - Because it is mud—Bentonite clay, to be exact. Our unique & natural heavy duty hand cleaner for mechanics (+ other dirty jobs) easily & quickly breaks down and absorbs tough grease, oil, inks, odors, stains, and whatever else your filthy hands get into.
Bryce explained that Grip Clean uses dirt to fight dirt and that it was helpful for mechanics and other professions with regularly dirty hands. It was all-natural and industrial strength, which set it apart from other soaps. It used coconut and olive oil soap with dirt mixed in for extra exfoliation.
However, Bryce didn’t have any revenue. His margins were also small – a bottle cost $2.12 to make, and sells for $5 wholesale or $8.99 retail. His hope was to order 20,000 units at a time to reduce costs.
Robert Herjavec was out because of similar experiences with Grease Monkey, a company he invested in years ago. Mark Cuban followed because it was too much work. While Daymond John liked the idea of the soap, he went out as well.
Kevin O’Leary asked why Bryce couldn’t use a copacker, but he explained that he wanted to make it in-house because of issues with co-packers not wanting dirt in their production facilities. This caused Kevin to go out.
Lori, on the other hand, thought that Grip Clean fit right in with her other investments. She thought it was a great idea, and offered $85,000 for 35% equity. Bryce agrees to the deal. Find out how things played out for Bryce and his soap product in our Grip Clean update.
The company is still doing very well. While researching for our Grip Clean update, we found that the deal with Lori didn’t close. However, shortly after the show aired, Bryce managed to make deals with brands like Cycle Gear and CarQuest for distribution.
You can still purchase Grip Clean on Amazon as well as on the Grip Clean website. The latest numbers for the company place annual revenue at about $3 million. That’s no small feat!
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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!