Wedy Wedding Planning App Update | Shark Tank Season 15

Planning a wedding usually means hiring lots of vendors and signing different contracts, which can be stressful and confusing. Rumaiza and Anas Ali made Wedy, an app that lets couples book all their wedding services in one place with one contract and one price. Will they seal the deal with an investment from a shark? Find out in our Wedy update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Wedy after Shark Tank.

Rumaiza and Anas entered Shark Tank Season 15, seeking $300,000 for 5% equity in their wedding planning app. After their pitch, they walked away without a deal.

In terms of a Wedy update, the company experienced significant growth after their episode aired, with vendor sign-ups rising by 895% and over 2,800 professionals joining the waitlist. Further, they secured investment from Techstars New York, powered by J.P. Morgan.

Shark:	Result:
Mark Cuban	No offer
Kevin O’Leary	No offer
Lori Greiner	No offer
Robert Herjavec	No offer
Barbara Corcoran	No offer

Shark Tank Wedy Pitch

• Entrepreneurs: Rumaiza and Anas Ali
• Business: Wedding planning app
• Ask: $300,000 for 5% equity
• Result: No deal
• Shark: None

Rumaiza, a former luxury destination wedding planner, and her husband Anas, a former aeronautical engineer, entered the Tank to pitch Wedy, a wedding planning app and marketplace.

They explained that planning a wedding is often overwhelming because couples must manage multiple vendors, contracts, and payments.

Wedy solves this by allowing couples to bundle all their services into one package with a single contract and price.

Vendors create accounts on the app and list their service packages. Wedy uses the couple’s budget and preferences to bundle these services into a complete package.

Customers select what they want, and the app delivers a ready-to-book wedding plan. The business takes a 24% commission on each package sold.

To demonstrate the concept, they brought in a couple who had used Wedy to plan their wedding.

The only missing detail was an officiant, and Kevin O’Leary, who is ordained, stepped in to marry them on set, marking a first in Shark Tank history.

After the ceremony, Kevin asked how Wedy differed from The Knot. Rumaiza said their growth comes from organic SEO and that they operate regionally in seven markets rather than nationally.

Mark Cuban asked about sales. They reported $73,000 in 2020, $91,000 in 2021, and $510,000 in 2022. For the year of filming, they projected $850,000 in sales with $60,000 in profit.

Their lifetime gross revenue stood at $1.5 million, and advertising costs accounted for about 8% of revenue.

Mark said the $6 million valuation was not supported by the numbers and went out.

Soon after Mark pointed this out, Robert Herjavec followed, saying the road ahead would be too difficult.

Barbara Corcoran praised the couple but told them to keep growing without a shark before stepping out.

Lori Greiner thought it was too early to invest and also went out.

Kevin said he was impressed with the pitch but already had a similar investment in the wedding industry with HoneyFund, so he declined.

Ultimately, Rumaiza and Anas left without a deal.

Do you think they managed to progress well without a shark? Keep reading our Wedy update to find out.

Shark Tank Wedy Update

According to our Wedy update, in the weeks after their episode aired, the company saw a massive surge in interest.

Vendor sign-ups jumped by 895%, with over 2,800 wedding professionals joining the waitlist.

Website traffic increased by 782%, app downloads rose by 450%, and blog visits climbed by 320%.

The company also began receiving expansion requests from New York, Orlando, Chicago, and other cities.

In 2024, Wedy projected more than $3 million in direct consumer spending across 11 destinations in four U.S. metro areas.

They also secured investment from Techstars New York, powered by J.P. Morgan, and moved their headquarters to New York City.

According to our research, we found that they also began developing SaaS tools to support the backend needs of event vendors and hinted at expanding into new service categories, including honeymoon planning and possibly the baby sector.

Their platform remains built around connecting couples to vetted vendors and making the wedding planning process faster and simpler.

Rumaiza has taken the stage at Techstars Demo Day during New York Tech Week to share Wedy’s progress and vision.

She remains active in the startup community, sometimes consulting for other tech companies on UI/UX and product development.

If you’re planning a wedding, you can book vendors directly on their website. We’ll share more when we have it in our next Wedy update.

In the meantime, you can check out our other company updates from Season 15, Episode 20, by following the links below!

• Blinger Update
• SORx Update
• VSEAT Update

Before you go, be sure to check out our list of all the Shark Tank Season 15 products.