FinalStraw Reusable Straw Update | Shark Tank Season 10

Emma Cohen was working at a beachside research center when she kept seeing plastic straws littering the shore and hurting sea animals. She and Miles Pepper decided to fix the problem by creating FinalStraw, a reusable straw that folds up and hangs on your keychain, so you don’t need plastic ones anymore. It makes it easy for people to cut down on waste without changing how they drink. Will the sharks get behind this eco-friendly fix? Let’s find out in our FinalStraw update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to FinalStraw after Shark Tank.

Emma and Miles pitched their straw company on Shark Tank Season 10. They sought $625,000 for 5% equity. After their pitch, they walked away without a deal as the sharks were concerned about the price and the challenge of changing consumer habits.

In terms of a FinalStraw update, the company is still in business. However, the business partners eventually parted ways, and Emma rebranded the company to Final Co.

Shark	Result
Kevin O’Leary	$625,000 for 10% equity, with a $2 royalty per straw until he made back $1.8 million.
Mark Cuban	$625,000 for 25% equity
Lori Greiner	No offer
Daymond John	No offer
Jamie Siminoff	No offer

 Shark Tank FinalStraw Pitch

• Entrepreneurs: Emma Rose Cohen and Miles Pepper
• Business: Reusable Straws
• Ask: $625,000 for 5% equity
• Result: No deal
• Shark:  None

Emma and Miles entered Shark Tank to introduce their reusable straw company, FinalStraw.

To start their pitch, thousands of plastic straws dropped from above to highlight the problem they were trying to solve: plastic pollution.

They explained that Americans use over 500 million straws a day, and many end up in the ocean, harming marine life.

Their solution was FinalStraw, a reusable straw made of stainless steel with soft silicone tips.

It folds into a keychain-sized case and includes a mini squeegee for cleaning. The straw is dishwasher-safe and built for everyday use.

They told the sharks that they launched with a Kickstarter campaign that raised nearly $2 million and were now seeing $15,000 in daily sales, even before shipping any products.

The sharks received samples, and the questions followed. Kevin O’Leary asked about production and retail costs.

Miles said it costs $5 to make and sells for $19.99. Daymond John said the price was too high and doubted people would pay that much for a straw.

Lori Greiner asked for sales figures to back up their valuation. Emma shared that they made $115,000 in pre-sales in a single day. Lori was surprised but hesitant.

She didn’t like that the product hadn’t shipped yet and pointed out that similar straws were already on the market. She decided not to invest.

Guest shark Jamie Siminoff said the product would require customers to change their habits by carrying a straw around. He felt it would be hard to educate people and dropped out.

Daymond agreed. He said it wouldn’t scale big enough, and also went out.

Kevin made an offer of $625,000 for 10% equity, with a $2 royalty per straw until he made back $1.8 million.

Emma didn’t like the royalty and offered more equity instead. Kevin refused to change his deal and backed out.

Mark Cuban offered $625,000 for 25% equity. Emma countered with 12.5%, but Mark wasn’t willing to negotiate and immediately went out.

The sharks liked the idea but didn’t believe the pricing or business model was strong enough and this left Emma and Miles without a deal.

Now let’s take a look at our FinalStraw update to find out how their company has grown since their Shark Tank episode aired.

Shark Tank FinalStraw Update

Our FinalStraw update found that the company generated $4.8 million in revenue at the end of 2018.

At the time, the product was available in 40 independent retail stores, as well as major outlets like Bloomingdale’s

Shortly after, counterfeit versions of the product flooded the market. This hurt sales and impacted the brand’s momentum.

In 2019, co-founder Miles Pepper exited the business following a legal dispute. Emma Cohen sued him for secretly planning a competing company and attempting to lock her out of company assets.

After the fallout, Emma became the sole manager of FinalStraw. She rebranded the company as Final Co. and expanded the product line to address broader plastic waste issues.

To stay afloat, the team launched new products, including FinalWipe, FinalFork, and FinalSpork.

They raised over $500,000 through crowdfunding. However, fulfillment issues and quality problems led to customer complaints.

Today, Final Co. still showcases its full range of reusable products on the Final website. Its social media channels have been inactive since 2021, but in April 2025, the company started posting on Facebook again.

We will keep an eye on things, and if we learn anything new we will certainly let you know in our next FinalStraw update.

In the meantime, you can check out our other company updates from Season 10 Episode 1, by following the links below!

• Bear Minimum Update
• LeGlue Update
• BoxLock Update

Before you go, be sure to check out our list of all the Shark Tank Season 10 products.