Beard Head Hats Update | Shark Tank Season 7

David Stankunas was snowboarding on a cold day when his face kept freezing in the wind. Scarves and masks were uncomfortable, so he attached a knitted beard to his ski cap to stay warm. That simple idea turned into Beard Head, a beanie with a detachable beard that keeps the face warm while adding a fun look. Now sold in thousands of stores, Beard Head is ready to grow even bigger. Will a shark help him take it to the next level? Let’s find out in our Beard Head update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Beard Head after Shark Tank.

David entered Shark Tank Season 7, seeking $250,000 for 25% equity in his knitted hats brand. After his pitch, he failed to secure a deal.

In terms of a Beard Head update, the company leveraged the exposure from its Shark Tank appearance to significantly boost sales, reaching nearly $4 million in revenue by 2022 expanding its product line to include new designs and a kids’ collection, and broadening its market reach.

Shark	Result
Lori Greiner	No offer
Kevin O’Leary	No offer
Barbara Corcoran	No offer
Robert Herjavec	No offer
Mark Cuban	No offer

Shark Tank Beard Head Pitch

• Entrepreneur: David Stankunas
• Business: Knitted hats with detachable beards to keep your face warm
• Ask: $250,000 for 25% equity
• Result: No deal
• Shark: None

David stepped into Shark Tank to pitch Beard Head, a winter face mask with a built-in beard.

He called it a fun and practical cold-weather accessory for skiing, tailgating, and outdoor events.

The product came in different styles, including sports-themed designs, a Barbarian line, and Christmas-themed Santa beards.

To lighten the mood, he cracked a joke before inviting the sharks to try one on.

Robert Herjavec got straight to the point, asking about competition.

David admitted that similar products existed but emphasized that Beard Head was the first to market in 2009, while knock-offs only appeared over a year later.

However, Kevin O’Leary immediately raised concerns about patent protection.

David revealed that he had been unable to secure a utility patent, leaving the product vulnerable to copycats. The sharks didn’t like hearing that.

Robert asked about sales. David confidently shared that he had sold 250,000 units, generating $5 million in revenue.

However, sales had dropped to $960,000 last year due to a costly legal battle. That made the sharks uneasy.

David explained that a competitor had claimed a design patent on one of his products, which led to a lawsuit.

After spending $150,000 on legal fees, both sides eventually walked away without a resolution. Barbara Corcoran looked stunned, but Robert steered the conversation toward production costs.

The basic designs cost under $5 to produce, while more intricate styles, like the Knight Head, cost $9.60.

Even with these costs, he managed to maintain 20-25% profit margins, earning around $250,000 per year after expenses.

He also confirmed that Beard Head mainly sold during the holiday season, landing in 400-450 stores each year.

This raised a red flag for Kevin, who often avoids businesses that rely on seasonal spikes.

Robert, who had previously invested in a similar company, pointed out that novelty products tend to lose momentum.

David acknowledged the risk but remained confident that Beard Head could maintain its place in the market.

Barbara was the first to go. She admitted she didn’t personally connect with the product and bowed out.

Mark Cuban followed, saying he respected David’s success but didn’t see Beard Head scaling beyond $1 million a year, making it hard to invest.

Lori Greiner believed it was a short-term trend, predicting that customers would eventually move on to the next novelty item. She passed.

Kevin saw potential in the sports market but wanted sales to triple before investing. Since he doubted that would happen, he backed out.

Robert, who had experience with novelty businesses, felt that David wasn’t moving fast enough to stay ahead of competitors. He was the last to exit.

In the end, Beard Head left without a deal.

Let’s see where the company stands today in our Beard Head update.

Shark Tank Beard Head Update

Our Beard Head update found that despite leaving Shark Tank without a deal, the company expanded its product line.

They introduced new designs and a kids’ collection to reach a broader audience.

At the time of this writing, Beard Head products are available in over 500 stores across the U.S. and internationally, as well as on Amazon and the Beard Head website.

The brand also gained industry recognition. At Magic Marketplace in Las Vegas, one of the world’s largest apparel trade shows, Beard Head won Best New Product of the Year.

As a result, in 2022, their revenue had reached nearly $4 million.

We’re calling this Beard Head update a success.

For more company updates from Season 7 Episode 11, look below.

• Geek My Tree Update
• Lovepop Update
• PiperWai Update

Before you go, be sure to check out our list of all the Shark Tank Season 7 products.