Shark Tank Mama Sing My Song Update 2026

Amanda Seibert was just trying to get her daughter to sleep, but nothing worked until she made up a little song with her name in it. Her daughter loved it and kept asking for it again and again. That’s how Mama Sing My Song started, a business that makes custom songs and stuffed animals that sing them, to help kids feel calm and special. Were the sharks moved to invest? Let’s break it down in our Mama Sing My Song update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Mama Sing My Song after Shark Tank.

Amanda, Danny, and Valerie entered Shark Tank Season 15, seeking $125,000 for 10% equity in their custom songwriting company. After their pitch, they got a deal from Daymond John, Lori Greiner, and guest shark Daniel Lubetzky for $150,000 for 33.3% equity.

In terms of a Mama Sing My Song update, the company experienced a surge in demand the night of the broadcast, with their website crashing and orders skyrocketing. Since then, they have written over 10,000 custom songs and donated more than 800 personalized gifts.

Shark:	Result:
Daymond John, Lori Greiner, and Daniel Lubetzky	Accepted deal for $150,000 for 33.3% equity
Kevin O’Leary	No offer
Mark Cuban	No offer

Shark Tank Mama Sing My Song Pitch

Entrepreneurs: Amanda Siebert, Danny Siebert, and Valerie Stratton-Guera
Business: Custom songs for kids
Ask: $125,000 for 10% equity
Result: $150,000 for 33.3% equity
Sharks: Lori Greiner, Daymond John, Daniel Lubetzky

Amanda and Danny, along with Valerie, started their presentation with a tear-jerking moment.

They secretly designed a custom song for Daymond John’s daughter and brought them onto the set to play it.

The touching tune gets Daymond clearly emotional. It set the tone for the rest of the pitch.

The entrepreneurs explained the business. Parents or gift-givers fill out a short form on their website with details about the child, name, interests, and special traits.

A songwriter then creates a custom song based on that information. Customers can choose either an acapella version or a full studio recording.

They also offer the option to place the song inside a stuffed animal that plays the tune when squeezed.

Prices start at $99 for an acapella song. A full production version costs $250. Additionally, the plush toy adds another $55 to the total.

Each song is written by real people, mostly moms, and the artists keep 40–50% of the profit. They’ve written thousands of songs and also donate plush toys and songs to children in foster care.

The partners went on to share that their custom songs are purposefully made to help kids know that they are seen, valued, and loved.

Lori Greiner wanted to know more about the team. Amanda shared that she and Valerie were college roommates and that Danny is her husband.

The idea came from a moment with her first child. Amanda made up a song in the car to calm her fussy baby, and it worked.

Her daughter started asking, “Mama, sing my song.” That line eventually became the name of the business.

Eventually, Amanda wrote a song for her second child, then for nieces and nephews. From there, things grew into a full-fledged business.

Kevin O’Leary wanted to talk numbers. The business made $1.5 million over five years, with 90% of that revenue coming in the most recent two and a half years.

In 2022, they made $420,000 in sales, and during the year of filming, they expected to finish between $450,000 and $575,000.

Their lifetime net profit was 25%, with a 32% margin for the current year.

Kevin then asked why they hadn’t used AI to automate the songwriting. Amanda responded that they wanted to preserve the human touch in every song.

Guest shark Daniel Lubetzky suggested they consider offering customers the choice between human or AI-generated songs.

Mark Cuban liked what they had built but didn’t think it could scale enough to be a strong investment. He went out. Kevin followed, saying he didn’t expect a fast return on investment.

However, things quickly turned around. Lori, Daymond, and Daniel teamed up to offer $125,000 for 33.3% equity. Danny countered with 25% equity.

Daniel came back with $150,000 for the original 33.3% equity. The team thought it over and accepted.

Amanda, Danny, and Valerie walked out with a deal from three sharks and a plan to grow Mama Sing My Song while keeping its personal touch.

Keep reading our Mama Sing My Song update to find out what happened next for their company.

Shark Tank Mama Sing My Song Update

In terms of a Mama Sing My Song update, as of July 2025, there has been no public confirmation that the deal with Lori, Daymond, and Daniel officially closed.

Despite that, the night the episode aired, the brand’s website crashed due to a massive traffic surge.

Orders skyrocketed, and customer interest soared. The founders acknowledged this as a major turning point in their journey.

Since then, the company has written over 10,000 custom songs for children across the country and beyond.

They offer several products, including the Keepsake Bundle ($299), which includes a professionally recorded custom song, a stuffed animal, a printed lyric sheet, and more.

Other options include the Acapella Bundle and Classic Songs tailored to specific life moments like birth, adoption, or even loss.

Mama Sing My Song, through their Foster Care Program, has donated personalized songs and stuffed animals to over 800 children in foster care.

They also give 10% of every regular order to support that mission.

Amanda stepped away from Mama Sing My Song in 2024 because she felt it was the right time to enter a new season and pass the baton.

She believed the new owner, Elisa Cox, shared the heart of the mission and could carry it forward with care.

While Amanda no longer leads the company, she’s still closely associated with its legacy.

If you want a custom song that captures love in a lasting way, visit their official website and place your order today.

We’ll share more when we have it in our next Mama Sing My Song update.

In the meantime, you can check out our other company updates from Season 15 Episode 12 by following the links below!

Before you go, be sure to check out our list of all the Shark Tank Season 15 products.

Andrew Smith

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Andrew is a lifelong fan of Shark Tank and an entrepreneur at heart. He started Shark Tank Recap because he wanted a single place to track what happens to the companies, founders, and deals after they air on TV. With a sharp eye for business insights and a passion for all things Shark Tank, Andrew makes sure every recap is accurate, engaging, and fun.