Mama Sing My Song Custom Songs Update | Shark Tank Season 15

Husband and wife duo, Amanda and Danny Siebert, along with their business partner Valerie Stratton-Guera, pitched their custom songwriting company during Shark Tank Season 15. Mama Sing My Song offers custom songs for kids, which can then be packaged into a huggable stuffed animal. Will their touching story and business concept move the sharks to invest? Find out in our Mama Sing My Song update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Mama Sing My Song after Shark Tank!

Amanda Siebert, Danny Siebert, and Valerie Stratton-Guera appeared on Shark Tank Season 15 and ultimately got a deal with Daymond John, Lori Greiner, and guest shark Daniel Lubetzky. In terms of a Mama Sing My Song update, the company received a nice boost in sales after appearing on the show and is continuing to grow with the help of three sharks!

Shark: Result:
Daymond John, Lori Greiner, and Daniel Lubetzky Accepted deal for $150,000 for 33.3% equity
Kevin O’Leary No offer
Mark Cuban  No offer

Shark Tank Mama Sing My Song Update

Mama Sing My Song update

  • Entrepreneurs: Amanda Siebert, Danny Siebert, and Valerie Stratton-Guera
  • Business: Custom songs for kids
  • Ask: $125,000 for 10% equity
  • Result: $150,000 for 33.3% equity
  • Shark: Lori Greiner, Daymond John, Daniel Lubetzky

Founders of Mama Sing My Song, Amanda and Danny Siebert, along with Valerie Stratton-Guera, start their presentation with a tear-jerking moment. They secretly designed a custom song for Daymond John’s daughter and brought them onto the set to play it.

To Daymond’s surprise, his wife Heather along with their daughter, enter the set and play her custom song. The touching tune gets Daymond choked up, and the other sharks joke that he may as well make his offer now.

The partners go on to share that their custom songs are purposefully made to help kids know that they are seen, valued, and loved. They even have a wonderful foster care program, which gives free songs and stuffed animals to children in foster care.

The songs are custom-written by moms who work with the company. In terms of how it all works, customers fill out an order for the song, along with a questionnaire.

The songwriter then composes the song based on the information provided. At this point, the customer has the option of having a studio recording produced, which is sung by their team of artists.

In terms of cost, it’s $99 for an acapella song. Additionally, it costs $250 to have the custom song produced and recorded in the studio.

There is also an option to have the song packaged into a huggable stuffed animal for another $55.

As far as the artist goes, they receive about 40-50% of the profit.

Backing up a bit, Lori Greiner wants to know more about the entrepreneurs. Amanda shares that she and Valerie were college roommates, and Danny is Amanda’s husband.

The concept was born out of necessity. Amanda was driving around with a fussy baby, so she quickly made up a song and sang it, and it soothed her little one.

Because it worked, she sang the song over and over and over again through the years. Her daughter would say, “Mama, sing my song”.

Then when her second child was born, she made him a song. She eventually went on to make songs for nieces and nephews, and it went on to become the business that it is today.

In terms of sales, in the last 5 years, they’ve done $1.5 million, with 90% of that coming in the previous 2 years. In 2022, they did $420,00 in sales, and during the year of filming, they’re on track to do $450,000-$500,000.

Mark Cuban loves the business that they’ve created, however, he feels that it will be hard to scale. For that reason, he is out.

Kevin O’Leary also respects what the business has accomplished, but he doesn’t think he’d get his money back at the rate he’d want. For that reason, he is also out.

Lori, Daymond, and guest shark Daniel Lubetzky team up to offer $125,000 for 33.3% equity. Danny counters them at $125,000 for 25% equity.

Daniel counters back for $150,000 for 33.3% equity, and all three sharks and the business partners finally accept the deal. Keep reading our Mama Sing My Song update to find out what happens next for the company!

In terms of a Mama Sing My Song update, it’s too early to report on updated revenues. However, soon after the episode aired, the site crashed because so many people were visiting it.

A statement from the company says, “Due to the overwhelming demand after our Shark Tank episode, we’re having issues with our website!”

If that’s any sign of their coming success, we think they will likely surpass their revenue goals for the coming year. And it couldn’t happen to a better company in our opinion, especially with the big heart behind what they’re doing.

The Mama Sing My Song website is back up. Be sure to browse the site to see all of the different products that they offer.

Once the dust settles, we will circle back for another Mama Sing My Song update!

In the meantime, you can check out our other company updates from Season 15 Episode 12, by following the links below!

For even more on companies and products, be sure to stop by our Season 15 Products Page before you go!

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!