Entrepreneur Steve Albert, partnered up with Larry Blackwell and Jason Conroy pitched their ice cream company during
If you’re short on time, here’s a quick overview of what happened to Brewer’s Cow after
Steve Albert, Larry Blackwell, and Jason Conroy appeared on
Shark Tank Brewer’s Cow Update
- Entrepreneur: Steve Albert, Larry Blackwell, Jason Conroy
- Business: Beer flavored ice cream
- Ask: 125,000 for 15% equity
- Result: No deal
- Shark: None
Steve walked into the tank accompanied by his business partners Larry and Jason. They introduced Brewer’s Cow to the sharks, which is a beer-infused ice cream.
Steve shared that he had been making super premium ice cream for over 10 years, when he had the idea to combine two things that most people love; beer and ice cream. The Brewer’s Cow has come up with a way to reverse engineer the beer, so that it becomes alcohol free.
They then add other ingredients, which are typical of what a brewer would use, and they blend it with their premium cream. The flavor options are practically endless with so many brews to gain inspiration from.
Jason adds that they ultimately need the help of a shark so that they can finally get Brewer’s Cow in grocery stores nationwide. The partners essentially believe that their niche products will help them break into the already very competitive market.
At this point in the pitch, the guys serve the sharks samples of the ice cream, which come inside mini beer steins. Robert Herjavec is blown away by the flavor, and Mark Cuban really likes it too.
Then Daymond John chimes in, stating that he’s actually lactose intolerant. For this reason, he quickly goes out since he can’t even sample the product.
Mark Cuban said he was also lactose intolerant but didn’t care, as he loved both beer and ice cream.
Kevin O’Leary doesn’t miss a beat, saying that he’s lack-of-sales intolerant. He ultimately wants to know about the numbers.
Larry explains that they’d only been selling for a year. They initially spent the first 3-4 months selling their products to restaurants and ice cream shops.
Within that time, they sold $5,000 worth of ice cream. Then, in the previous fall, they shifted their gears toward the retail market, and they’re about to do their first production run in Whole Foods.
In terms of the purchase order, it’s for 50 pints of ice cream, per store, which equates to about $400. However, they now need help with filling purchase orders.
Mark asks how much they sell each pint for, and the partners mix up the information giving different answers. This ultimately turns Barbara Corcoran off, and she goes out.
At this point Robert speaks up, and states that overall, he’s concerned that the guys don’t really know their numbers. Nonetheless, they respond saying they’re ice cream makers, but it’s not enough to keep Robert interested, so he’s out.
On the other hand, Mark thinks the company will need too much capitol, and it will ultimately be too hard to get back his investment. For this reason, he is also out.
Then, Kevin chimed in, basically sharing that he was unimpressed with the company. With that, he was the last shark to go out.
The partners didn’t receive any offers, therefore they were forced to leave without a deal.
What do you think happened following
Our Brewer’s Cow update shows that the sharks criticism may have been correct. It seems that the company was able to hang on for awhile, however 2020 was the end of the road for this beer-infused ice cream dream.
The company has since gone dark, with other ice cream companies taking up the space and offering beer flavors. This will be our final Brewer’s Cow update
Are you interested in the other companies featured on Season 3 Episode 10? Follow the links below to read all about each of them.
For even more on companies and products, be sure to stop by our Season 3 Products Page before you go!
Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!