Rule Breaker Snacks Update | Shark Tank Season 12

Rule Breaker Snacks appeared on Shark Tank Season 12 Episode 12 and was pitched by former health journalist Nancy Kalish. Her guilt-free cookies are designed to be healthy snacks for those with a major sweet tooth. Unfortunately, the chickpea allergen-free snack company wasn’t able to land a deal in the tank. Regardless, you may be looking for a Rule Breaker Snacks update!

Rule Breaker Snacks Update After Shark Tank

Rule Breaker Snacks Shark Tank

  • Entrepreneur: Nancy Kalish
  • Business: A healthy snack made from chickpeas
  • Ask: $400,000 for 10% equity
  • Result: No Deal
  • Shark: None

Rule Breaker Snacks is a health-conscious cookie that’s designed to be eaten by those with a major sweet tooth. Made with chickpeas as the first ingredient, Nancy has created flavors like deep chocolate brownie, p’nutter chocolate chip, chocolate chunk blondies, and more. These non-GMO cookies are perfect for those on a diet. Further, the cookies are made without tree nuts, dairy, eggs, and are completely gluten-free.

As Nancy Kalish told the sharks, she used to be a health journalist and had interviewed tons of health professionals over the years. Eventually, she decided to leave journalism and use the knowledge she’d acquired to create Rule Breaker Snacks. Unfortunately, to create the guilt-free and non-GMO cookies, brownies, and blondies, Nancy has to take on over $2 million in debt.

At the time of the Rule Breaker Snacks Shark Tank pitch, the company had $1.3 million dollars in sales, with $500,000 of that coming in the last 12 months. However, despite strong sales numbers, the comapny won’t be cash-flow positive until it hits $1.7 million in sales, according to Nancy.

Due to the competitiveness of the snack niche and the large debt on the company, the sharks were timid to make an offer on the healthy snack company, and Nancy Kalish left the tank without a deal. However, despite this, her gluten-free brownies and blondies are still being sold in various corners of the internet.

In terms of a Rule Breaker Snacks update, airing on Shark Tank will likely give Nancy a big boost in sales. At the time of writing, you can purchase a variety of cookie flavors like birthday cake, deep chocolate brownie, p’nutter chocolate chip, deep chocolate brownies, and more on Amazon.

If we get a more official Rule Breaker Snacks update, we will be sure to let you know. For more product updates from Season 12 Episode 12, be sure to check out the links below.

For more Shark Tank Season 12 company updates, be sure to check out our Season 12 Products page.