Angel Shave Club Update | Shark Tank Season 10
Entrepreneur Iskra Tsenkova, came onto
If you’re short on time, here’s a quick overview of what happened to Angel Shave Club after
Iskra Tsenkova appeared on
| Shark: | Result: |
| Lori Greiner | No offer |
| Kevin O’Leary | No offer |
| Mark Cuban | No offer |
| Barbara Corcoran | No offer |
| Sara Blakely | No offer |
Shark Tank Angel Shave Club Update
- Entrepreneurs: Iskra Tsenkova
- Business: Shaving Accessories
- Ask: $300,000 for 10% equity
- Result: No deal
- Sharks: None
Iskra Tsenkova eventually founded her company Angel Shave Club, because of something known as the ‘pink tax’. Apparently women’s personal hygiene products cost 13% more than the equivalent that men would use, just because they’re for women.
The incredible inequity of this is what basically inspired her to offer affordable shave products for women. Especially since men already have affordable options to choose from, both at the store, and from subscription services.
Members of the Angel Shave Club first receive a box of their flagship product. It contains a high-quality, pink razor to be used with interchangeable cartridges, which also come with the starter pack. The company then sends out additional razors bi-monthly or every 4 months, depending on the frequency that the customer chooses when they first sign up.
Further, the customer can also choose the quantity of razors, which would be either 6 or 8 at a time.
After samples are finally handed out to the sharks, Mark Cuban points out that the razor looks just like his, but it’s pink. Although he can see some of the appeal, he wants to know why women wouldn’t just buy men’s razors to save money.
Iskra says because women like pink, and she wants Angel Shave Club products to reflect the personality of women. Further, she did use men’s razors for a while, but her and her husband were always mixing up their razors.
Additionally, another problem that the sharks had with the company, was that it was a subscription-based model. They ultimately felt that this would lose a chunk of its customers every few months, due to turnover.
Guest shark Sara Blakely asked what would stop a big player in the shave industry to just make a nice pink razor. Again Iskra defended her products, stating that nothing would stop them, however she is the only female run shave company and she’s making products for women.
At the time of filming, she had over 9,000 customers. In terms of cost, the subscription bills the customer $18, either every two or 4 months.
Their cost to manufacture their flagship product is $10. In the year prior, their sales were $390,000.
The first shark to drop out was Lori Greiner. She had a different idea for the company’s path forward than what Iskra had presented during her company’s pitch.
Barbara Corcoran simply didn’t understand the subscription model for the company, so she also dropped out with Lori.
Mark Cuban and Kevin O’Leary simply didn’t see a way for themselves to invest and make their money back in a timely manner.
This ultimately left only Sara as Isra’s chance to strike a deal. However, she also dropped out because she believed other large companies already owned too much of the market share.
Did Iskra finally manage to find success, despite not getting a deal on
Unfortunately, we have very sad news to share in our Angel Shave Club update. The company sadly began to run out of money in 2019.
Then, when the COVID-19 pandemic hit, they were unable to sustain business, according to a letter on the Angel Shave Club website.
As it turns out, the sharks usually have pretty stellar instincts, and it seems that their clairvoyance was correct about Angel Shave Club. Therefore, this will ultiatmely be our final Angel Shave Club update.
You can find the other company updates from Season 10 Episode 11 here:
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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!