Entrepreneur Kelly Chaney pitched her dog treat line during
If you’re short on time, here’s a quick overview of what happened to Puppy Cake after
Kelly Chaney appeared on
Shark Tank Puppy Cake Update
- Entrepreneur: Kelly Chaney
- Business: Cake mix for dogs
- Ask: $50,000 for 25% equity
- Result: No deal
- Shark: None
Founder of Puppy Cake, Kelly Chaney, walked into the tank accompanied by her dog Minnie, and introduced the sharks to her cake mix. She said she developed the cake mix after extensive research on canine nutrition, and that it worked just like cake mix for humans.
- Bake or Microwave Birthday Cake for Dogs
- Comes with Icing Mix and Candles
- Silicone Pan is oven, microwave, dishwasher, and freezer safe
Kelly explains that she used to work for an advertising firm, and one of her clients made cake mix for people. She eventually thought that it would similarly be a smart concept for dogs.
Each box of Puppy Cake could make six cupcakes or one round cake, and also came with yogurt frosting. Robert Herjavec asked why dogs couldn’t just have normal cake, and Kelly told him that dogs actually needed specific ingredients safe for them.
Kevin O’Leary asked about sales, and Kelly said in four years of operation she’d had $80,000 in sales. Robert asked about the previous year’s sales and was told they were at $23,000.
Lori Greiner asked if sales were made online or through retail stores. Kelly mentioned that she’d gone international, and was present in retailers.
However, the sharks were not impressed with the numbers.
Robert asked if buyers bought the cake to make treats for dogs or as a novelty, but Kelly said dog lovers were particularly interested in making the cakes. Mark Cuban asked why she was only making $23,000 a year after four years, and Kelly talked about how she needed capital and connections to grow the business.
Additionally, she also mentioned that she wasn’t the best at salesmanship. Robert said he loved his dog but couldn’t see the viability of the product on the market. He went out.
Kevin couldn’t empathize with the product, and further, couldn’t see how to make money from it. For these reasons, he went out.
Lori liked the idea, however, she didn’t think it would be profitable. For this reason, she also went out.
Mark agreed with Lori, and he eventually went out.
Daymond John eventually followed out, for the same reasons as the other sharks.
Kelly had to leave without a deal, but do you think she succeeded despite that? Keep reading our Puppy Cake update to find out what happened following
Our Puppy Cake update reveals that Kelly took the sharks’ advice, and eventually expanded her business. She never gave up, which was the key to her ultimate success.
Her company now includes a range of products for dogs, which include ice cream, microwavable cake cups, and much, much more. You can find all that Kelly offers on the Puppy Cake website , but also on Amazon.
Further, the Puppy Cake line of dog products is also available at several independently own pet stores and groomers, across the country.
We’re overall, very happy to report that Kelly’s business is presently still going strong, and also making around $1 million in annual revenue.
If we learn anything new about this company, we will certainly let you know. However, in the meantime, you can learn about the other companies featured on Season 3 Episode 4 by following the links below!
For even more on companies and products, be sure to stop by our Season 3 Products Page before you go!
Jennifer is an avid Shark Tank fan that has been watching the show for years. She serves as Senior Editor at Shark Tank Recap and ensures that all our information is accurate and that our posts are up to date. Her favorite Shark Tank products are Le-Glue and Ring!