Goalsetter Savings Platform Update | Shark Tank Season 10

Tanya Van Court was frustrated when her daughter’s birthday ended with a pile of cheap toys instead of the bike she’d been hoping for. So, she created Goalsetter, a savings app where kids can set real goals, like a college fund or a new bike, and receive money from family and friends to help reach them. Let’s see how the negotiations go for Tanya in our Goalsetter update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Goalsetter after Shark Tank.

Tanya entered Shark Tank Season 10, seeking $200,000 for 4% equity in her savings app for kids. After her pitch, she left without securing a deal with any of the sharks.

In terms of a Goalsetter update, the company secured nearly $14 million in investments between 2021 and 2024. This allowed it to expand its reach nationwide, and grow annual revenue to $4 million.

Shark	Result
Kevin O’Leary	$200,000 for 25% equity
Jamie Siminoff	No offer
Lori Greiner	No offer
Daymond John	No offer
Mark Cuban	No offer

Shark Tank Goalsetter Pitch

• Entrepreneur: Tanya Van Court
• Business: Financial Savings Accounts
• Ask: $200,000 for 4% equity
• Result: No deal
• Sharks: None

Tanya entered Shark Tank to pitch Goalsetter, a savings app that helps kids build financial habits early.

She told the sharks that kids often receive over $7,000 in toys by age 12, most of which end up unused. Goalsetter aims to replace those toys with savings that help children reach real goals.

Kids can get money two ways: through digital gift cards called “GoalCards” or automatic deposits set by their parents.

Tanya said this setup not only builds savings but also teaches kids financial responsibility.

Goalsetter makes money in three ways. First, it charges $1 for each GoalCard gift. Second, it offers a subscription that charges parents $1 per child every month.

Third, the company earns a percentage, 100 basis points, of assets under management through its partner bank.

Kevin O’Leary asked about customer acquisition costs. Tanya said it costs around $10 to bring in a user.

She admitted some people were hesitant to link their accounts due to past data breaches, but partnering with a major U.S. bank helped ease those concerns.

Mark Cuban questioned the complexity of setting up accounts for kids. Tanya explained that the FDIC-insured accounts are created in the parents’ names for legal reasons.

Meanwhile, Mark also raised concerns about banking fees, but Tanya said each transaction only costs about five cents, which isn’t a major issue.

At the time of the pitch, Goalsetter had about $40,000 under management and had raised $2.1 million in funding. The business had been live since January 2018.

Lori Greiner liked Tanya’s passion but said it was too early for her to invest.

Guest shark Jamie Siminoff also stepped out, saying it didn’t fit his space. Daymond John didn’t think kids would enjoy the platform as a gift and dropped out.

Mark liked the idea of teaching kids to save, but thought the model was too complex, so he passed.

However, Kevin made an offer of $200,000 for 25% equity. Tanya countered with 9% equity, but Kevin declined.

Ultimately, she left without a deal. Let’s get a Goalsetter update to see if the company is still in business.

Shark Tank Goalsetter Update

Our Goalsetter update found that despite not landing a deal, Tanya continued building her business independently.

In January 2021, she raised $3.9 million in a seed round. The round included NBA stars Kevin Durant and Chris Paul, along with billionaire Robert F. Smith, chairman of Vista Equity Partners.

That same year, Mark Cuban partnered with Goalsetter for a campaign called Drafted.

Further, the initiative aimed to give one million Black and Brown kids savings accounts with $40 each. The NBA Players Association joined the effort, and Nike added a $1 million donation.

In 2021, Tanya was named to Forbes’ Next 1000 and Inc.’s 100 Female Founders list in 2022.

Our Goalsetter update found that the company secured major partnerships with banks, credit unions, and schools nationwide.

In March 2024, Goalsetter raised another $9.6 million in a Series A extension.

Investors included Edward Jones, MassMutual, Fiserv, and Reseda Group. These funds helped expand partnerships and improve its tech offerings.

In mid-2024, the platform was earning $4 million annually.

At the time of this writing, Tanya still remains CEO, actively leading the company through every phase of growth.

For more information and to explore their product offerings, visit the Goalsetter website.

Despite not getting a deal on Shark Tank, we are calling this Goalsetter update a success.

You can find the other company updates from Season 10 Episode 15 here:

• Toybox Labs Update
• Jolly Rogers Telephone Update
• Moink Update

Before you go, be sure to check out our list of all the Shark Tank Season 10 products.