Pete and Pedro Men’s Hair Products Update | Shark Tank Season 7

Aaron Marino appeared previously on Shark Tank in Season 4 with a men’s style system, but it flopped. The product was too pricey, and people didn’t buy it. A month later, while doing his hair, he came up with Pete & Pedro, a line of affordable, high-quality hair products for men. Will the sharks get on board this time? Let’s find out in our Pete & Pedro update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Pete and Pedro after Shark Tank.

Aaron entered Shark Tank Season 7, seeking $100,000 for 10% equity in his Men’s hair styling products. After his pitch, he made a deal with Barbara Corcoran for $100,000 for 10% equity.

In terms of a Pete and Pedro update, the company has since expanded through new digital platforms, continued product growth, and strategic ventures, with strong plans for retail and international expansion.

Shark	Result
Barbara Corcoran	Accepted offer of $100,000 for 10% equity
Kevin O’Leary	$100,000 for 20% equity
Robert Herjavec	$100,000 for 10% equity
Lori Greiner	No offer
Mark Cuban	No offer

Shark Tank Pete and Pedro Pitch

• Entrepreneur: Aaron Marino 
• Business: Men’s hair styling products 
• Ask: $100,000 for 10% equity
• Result: $100,000 for 10% equity
• Shark: Barbara Corcoran

YouTuber, lifestyle guru, and men’s fashion blogger Aaron returned to Shark Tank to introduce his men’s grooming company, Pete & Pedro

He reminded the sharks that they had seen him before in Season 4 with a different idea. That earlier product didn’t work out, but Aaron said the rejection pushed him to build something better.

He got the idea for Pete & Pedro while styling his hair about a month after his first appearance. The brand focuses on high-quality men’s hair products sold at reasonable prices.

The brand’s lineup included six different styling products, along with a shampoo and conditioner.

Aaron also rolled out a subscription service called the “Bueno Hair Club,” which allows customers to receive refills every 4, 6, or 8 weeks.

During the pitch, Aaron handed out product samples and kept the room lively with his humor.

Aaron said the brand had made $1 million in sales in two years, with $55,000 that month alone, growing at 15% per month.

Most of his sales came through his YouTube channel, Alpha M, which had 600,000 subscribers and received around 5.5 million views per month. He used the platform to promote Pete & Pedro.

In addition to product sales, Aaron said he had made $600,000 in the previous year from ad revenue and sponsorships with big brands like JCPenney and Chevrolet.

Barbara Corcoran wanted to know if the income from Alpha M was part of the deal.

Aaron clarified that Alpha M and Pete & Pedro were separate businesses, and only the grooming brand was up for investment.

At that point, Kevin O’Leary disagreed with the separation. He argued that Pete & Pedro’s success relied heavily on the Alpha M platform. He offered $100,000 for 20% of both businesses combined.

Mark Cuban stepped in. He said Aaron could become the next Paul Mitchell, but both businesses needed to work together. Aaron said he understood and was open to that idea.

Meanwhile, Lori Greiner bowed out. While she praised Aaron’s salesmanship, she said she didn’t believe enough in the product to invest.

Robert Herjavec raised a concern that Aaron might launch future products under Alpha M to avoid sharing profits.

Aaron responded that he would be willing to combine both businesses if it helped secure a deal.

Barbara said she didn’t think Aaron needed help bringing in customers. She said what he lacked was structure.

She then offered $100,000 for 10% of Alpha M only, focusing on the influencer brand, not Pete & Pedro.

Aaron countered. He asked for $300,000 for 10% of Alpha M instead. Barbara said she’d agree, but only if another shark joined the deal.

Aaron turned to Mark, but he declined. He said the equity wasn’t enough to make it worthwhile.

Robert stepped back in and offered $100,000 for 10% of Pete & Pedro and any future product lines, but Aaron turned it down.

In the end, Aaron accepted Barbara’s offer of $100,000 for 10% of Alpha M.

Ironically, he walked out of the tank with a deal for the very brand he originally pitched back in Season 4.

Curious to know what happened next? Keep reading our Pete & Pedro update to find out how the business evolved after the deal.

Shark Tank Pete and Pedro Update

Following the episode airing, our Pete and Pedro update found that Aaron declined the deal with Barbara after the episode was filmed. He was concerned it would impact the authenticity of his content.

Despite this, Pete & Pedro saw a major boost in sales. Aaron described it as the company’s best week ever.

Soon after, they launched a mobile app through TapCart, available on both iOS and Android.

Meanwhile, Aaron’s YouTube channel, Alpha M, now boasts over 6.8 million subscribers, helping to drive even more traffic and attention to his businesses.

In addition to those, Aaron has branched out into several other ventures.

He co-founded MENfluential Media, the skincare brand Tiege Hanley, and a high-end salon called Salon Posta.

You can purchase the hair products on the Pete and Pedro website as well as on Amazon.

We’re calling this Pete and Pedro update a success.

Would you like to know more about the other companies appearing in Season 7 Episode 29? Follow the links below to read our other company updates for the episode. 

• PMS Bites Update
• Felt Update
• Pavlok Update

Before you go, be sure to check out our list of all the Shark Tank Season 7 products.