Neat Cheeks Face Wipes Update | Shark Tank Season 6

Andrew Smith February 9, 2023February 9, 2023

Little kids hate to have their faces cleaned up after a meal. That’s why Danielle Stangler and Julia Rossi have created flavor-based wipes that kids love, making it easier than ever for parents to clean messy faces after a meal. Will their wipes earn them a deal on Shark Tank Season 6? Find out in our Neat Cheeks update!

Shark Tank Neat Cheeks Update

Entrepreneurs: Danielle Stangler and Julia Rossi
Business: Flavored face wipes for kids
Ask: $150,000 for 20% equity
Result: $150,000 for 25% equity
Sharks: Barbara Corcoran

Danielle and Julia brought their innovative wipes to the tank and explained why they’re different than typical wipes. Their Neat Cheeks wipes are flavored with stevia, giving them a sweet taste. They’re also all-natural, moisturizing and effective. The ladies passed out samples to the sharks.

The Original NeatCheeks Natural Flavored Baby Face Wipes for Sensitive Skin - As seen on SHARK TANK! (2 Packs of 24)

Sweet FLAVORED Face Wipes. For easy breezy after-meal clean up, without the icky taste that kids run from! Natural Ingredients. Made with Stevia, a natural plant extract known for its moisturizing and healing properties. Safe for Sensitive Skin. NeatCheeks Face Wipes are non-irritating, alcohol-free, Dermatologist and Pediatrician tested.

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At the time of appearing on Shark Tank, the company had already been selling its product in about 40 different locations, including a few Walgreens stores. A single pack of wipes costs $0.72 to produce and retails for $3.99. When asked about sales, some of the sharks were disappointed to find out that they had only generated $4,000 in the year prior to filming. They were hoping to reach the $100,000 the revenue milestone by the end of the year by attending trade shows and expanding to more retail locations.

Due to the fact that the company had not yet received their pending patent, Kevin O’Leary decided to drop out without making an offer. Mark Cuban went out next, stating that it was too early for him to invest. Robert Herjavec had some issues with Danielle and Julia’s business plan, so he too went out.

Lori Greiner decided to make an offer contingent on the outcome of the patent, offering $150,000 in exchange for 30% equity. Then, Barbara Corcoran offered $150,000 for 25% equity, contingent on the ladies developing a a cherry-flavored wipe. Keeping things interesting in the tank, Lori adjusted her offer to $150,000 for 25%, matching Barbara’s offer. After a few moments, Danielle and Julia accepted Barbara’s offer, but what happened next for their company? Keep reading our Neat Cheeks update to find out!

Our Neat Cheeks update has a couple of interesting twists and turns to it. While Barbara’s deal never finalized, the company managed to expand its retail presence to many additional locations and continues to generate about $1 million per year in gross revenue. It appears that Julia Rossi is no longer affiliated with the company. In addition to retail locations, wipes are available on Amazon as well as on the Neat Cheeks website.

Would you like to learn about the other companies featured on Season 6 Episode 25? Follow the links below for our other company updates from the episode.

For even more on companies and products, be sure to check out our Season 6 Products Page!

Andrew Smith

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!