Entrepreneurs Megan and Joe Johnson, pitched their nutritional products during
If you’re short on time, here’s a quick overview of what happened to Vade Nutrition after
Joe and Megan Johnson appeared on
|Mark Cuban & Alex Rodriguez
|$700,000 for 40% equity
Shark Tank Vade Nutrition Update
- Entrepreneurs: Joe and Megan Johnson
- Business: Nutritional protein shakes
- Ask: $250,000 for 10% equity
- Result: $700,000 for 40% equity
- Sharks: Mark Cuban and Alex Rodriguez
Bringing protein powder to the gym, for some post-workout nutrition, can be a huge hassle. That’s why Joe and Megan Johnson, founders of Vade Nutrition, created pre-packaged nutrition shakes in dissolvable packets.
You basically just add one pouch into your bottle, add water, then shake. Within seconds you have a protein shake that’s ready to drink and enjoy.
To prove the concept to the sharks, Joe and Megan passed around samples. The Vade Nutrition shakes come in chocolate or vanilla, and both powders have the same amount of calories, a fact that Lori Greiner liked.
She also really enjoyed the taste, stating that it doesn’t taste at all like a protein shake. Most of the sharks liked them, however Barbara Corcoran certainly was not a fan.
In terms of nutrition, each serving has 20 grams of protein, and is only 90 calories. The low calories make it one of the leanest protein shakes on the market, mostly because of the whey isolate in it.
Guest shark Alex Rodriquez asks the couple about their background. Joe says that he got his degree in finance from Michigan State, where he also wrestled.
Megan is herself a gymnast, and lifelong athlete. While in college, the pair met at a sports summer camp, and have been together ever since.
After answering some of the most important questions about the product, Joe and Megan were ready to discuss the financial numbers of their company. They made sure to discuss the nutritional facts about their protein shakes before shifting their focus though.
When they finally started talking numbers, the sharks seemed a little bit concerned that they only had $80,000 in total sales, most of which came from their online website or through Amazon.
Kevin O’Leary raised his concern about the potential high customer acquisition costs that Joe and Megan might face with Vade Nutrition. In addition, Mark Cuban seemed more interested in taking the product down the pathway of licensing.
However, shortly after expressing his intentions, Mark made an offer of $350,000 for 20% equity. He seemingly decided to offer more money, in exchange for more equity in return.
Then, guest shark Alex Rodriguez, wanted to offer $700,000 for 40% equity on the condition that he could partner with Mark Cuban. He believed he could help boost the company to record levels overall.
Joe and Megan ultimately decided to accept their generous cash offer, while giving up a large chunk of their company’s equity. But they thought it was worth it to get two sharks in on the deal.
Now that they have their sharks, how do you think things turned out following
We have great news to share in our Vade Nutrition update. Joe and Megan’s company is still in business, earning more than $5 million in annual revenue.
Their products can be found online on Vade Nutrition website, as well as on Amazon. From the looks of it, people love the product, and concept behind the dissolvable packaging.
There are a variety of options to choose from, and they even offer plant-based shake options.
If we learn anything new about this company, we will certainly let you know. In the meantime you can check out our other company updates from Season 10 Episode 6, by following the links below!
For even more on companies and products, be sure to stop by our Season 10 products page!
Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!