Vade Nutrition Shakes Update | Shark Tank Season 10

While rushing between workouts and daily activities, Joe Johnson kept dealing with messy protein powder spills, especially when trying to mix shakes on the go. Tired of the constant mess and hassle, he created Vade Nutrition, a dissolvable protein pod that makes clean, easy shakes anytime, anywhere. Will the sharks see the value in making fitness simpler? Let’s find out in our Vade Nutrition update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Vade Nutrition after Shark Tank.

Joe and Megan entered Shark Tank Season 10, seeking  $250,000 for 10% equity in their nutritional protein shakes. They ultimately made a deal with Mark Cuban and guest shark Alex Rodriguez for $700,000 for 40% equity.

In terms of a Vade Nutrition update, the company expanded into over 8,000 stores and has grown to around $40 million in lifetime sales.

Shark:	Result:
Mark Cuban & Alex Rodriguez	$700,000 for 40% equity
Kevin O’Leary	No offer
Lori Greiner	No offer
Barbara Corcoran	No offer

Shark Tank Vade Nutrition Pitch

• Entrepreneurs: Joe and Megan Johnson
• Business: Nutritional protein shakes
• Ask: $250,000 for 10% equity
• Result: $700,000 for 40% equity
• Sharks: Mark Cuban and Alex Rodriguez

Joe and Megan pitched Vade Nutrition on Shark Tank to solve a common gym frustration: messy, hard-to-measure protein powder.

Their product offers pre-measured protein powder wrapped in single-serve, dissolvable film. Just drop one in water or milk, shake, and drink.

To prove the concept to the sharks, they passed around samples, offering chocolate and vanilla flavors. Lori Greiner liked that both flavors had the same calorie count.

Each serving contains 20 grams of protein and just 90 calories, making it one of the leanest protein options available thanks to its whey isolate formula.

Lori liked the taste and low-cal count, but Barbara Corcoran wasn’t a fan. Megan said most customers love the flavors, and Mark Cuban noted that taste can vary depending on the drink.

Joe shared his background in finance and wrestling, while Megan was also an athlete.

The business started in July 2017 after extensive testing and had made $80,000 in sales, with $30,000 coming in the past month.

Meanwhile, they faced early issues with a manufacturer who sent the wrong flavor and refused a refund, costing them $50,000.

The entrepreneurs marketed only through organic social media. Kevin O’Leary warned about retail shelf challenges, and Mark said licensing the technology was a better path forward.

Joe confirmed they had a utility patent pending for any consumable powder wrapped in a dissolvable edible film.

Kevin then asked about cost and pricing. Joe said each serving costs $1.50, which aligns with industry standards.

Megan added that they currently sell on their website, Amazon, and several smaller online retailers.

Lori passed. She said she liked the concept but wasn’t ready to commit.

Despite the hurdles, Mark offered $350,000 for 20% equity. Guest shark Alex Rodriguez joined in, and together they offered $700,000 for 40% equity.

Joe asked if they would lower the equity to 25%, but Mark declined. He reminded them that $700,000 was a major investment, and the 40% equity was non-negotiable.

After a short discussion, Joe and Megan accepted the offer.

Now that they have their sharks, how do you think things turned out following Shark Tank? Keep reading our Vade Nutrition update to find out.

Shark Tank Vade Nutrition Update

Our Vade Nutrition update found that although the deal with Mark Cuban and Alex Rodriguez never closed, the exposure paid off.

Sales spiked, and media outlets featured the brand.

Soon after, Joe and Megan Johnson expanded Vade’s reach into retail, landing partnerships with major outlets including Walmart, GNC, Kroger, Hy-Vee, and Amazon.

In 2020, Vade signed a manufacturing deal with Amway, which helped them scale production.

Further, our Vade Nutrition update found that their product line grew to include collagen, MCT oil, pre-workout tablets, and plant-based shake options.

In 2022, the company ranked 392 on the Inc. 5000 list of fastest-growing businesses in the U.S.

By August 2023, Vade Nutrition products were available in over 8,000 retail locations, including CVS and Winn-Dixie.

Fast forward to today, Vade Nutrition earns around $6 million annually, with lifetime sales topping $40 million.

If we learn anything new about this company, we will certainly let you know in our next Vade Nutrition update.

In the meantime, you can check out our other company updates from Season 10 Episode 6 by following the links below!

• Lockstraps Update
• Bottlekeeper Update
• Nui Cookies Update

For even more on companies and products, be sure to stop by our Season 10 products page!