The Table Tyke Silicone Placemat Update | Shark Tank Season 15

Berlyn Haughton was eating at a restaurant when her baby started chewing on the edge of the table. It was dirty and hard, and she knew that it couldn’t be safe. So she came up with The Table Tyke, a portable silicone placemat with a soft bumper that protects kids’ mouths and keeps mealtime messes contained. Will any of the sharks be impressed enough to offer Berlyn a deal? Let’s find out in The Table Tyke update and pitch recap!

If you’re short on time, here’s a quick overview of what happened to The Table Tyke after Shark Tank.

Berlyn pitched her silicone placemat for kids on Shark Tank Season 15. She sought $100,000 for 10% equity. Unfortunately, after her pitch, she walked away without a deal from any of the sharks.

In terms of The Table Tyke update, the company expanded its product line with new offerings like the Table Tyke XL and the Baby Suction Mat. Further, Berlyn grew the team by hiring a marketing specialist.

Shark:	Result:
Robert Herjavec	No offer
Barbara Corcoran	No offer
Kevin O’Leary	No offer
Lori Greiner	No offer
Mark Cuban	No offer

Shark Tank’s The Table Tyke Pitch

• Entrepreneur: Berlyn Haughton
• Business: Silicone placemat for babies and kids
• Ask: $100,000 for 10% equity
• Result: No deal
• Shark: None

Berlyn grew frustrated taking her baby out to eat because the baby kept hitting their face on the hard table or chewing on it.

So she created The Table Tyke, the only silicone table mat with a bumper that protects babies from getting hurt on the table.

It also keeps spills in place and gives teething babies something to chew on in between bites at mealtime.

It rolls up easily after use and can be tossed in the dishwasher for cleaning.

Berlyn added that it’s not just for meals, it also works for crafts, baking, and other kid activities.

Aside from Berlyn’s original design, she also offers The Table Tyke XL, which offers even more space for bigger projects.

The sharks examined their samples. Barbara Corcoran asked if table injuries were a real issue. Berlyn said yes and shared that one baby even knocked out a tooth.

She launched the product at the end of 2020 and did $10,000 in sales. In 2021, sales rose to $24,000. In 2022, she made just under $100,000.

For 2023, she expected to close the year with $200,000. Mark Cuban wanted to know why word-of-mouth hadn’t grown the business faster.

Berlyn said 60% of her sales came in Q4 of 2022 after a viral TikTok video. She believes social media can keep driving growth and hopes to hire a PR team to help.

Each unit costs $4.90 to make and sells for $24.99. Berlyn runs the business alone, with help from an Amazon consultant.

Additionally, she recently got into retail and now sells in more than 80 baby boutiques across the U.S.

Robert Herjavec liked the product but didn’t see it growing beyond one item. Also, there wasn’t enough long-term return there, so he went out.

Kevin O’Leary said it wasn’t the right fit for him and bowed out. Mark said the same, but it just wasn’t in his space.

Lori Griener liked the product and thought Berlyn built something unique, but didn’t think she needed an investor.

Barbara praised her for her hard work, but didn’t see room for a shark.

Without any offers from the sharks, Berlyn was forced to leave without a deal.

Keep reading The Table Tyke update to find out what happened to her company following Shark Tank!

Shark Tank The Table Tyke Update

The Table Tyke update we found revealed that shortly after the episode aired in January 2024, The Table Tyke sold out on Amazon. 

Later that year, they introduced a larger version of their placemat called the Table Tyke XL, priced at $34.99. 

The original placemat remained available at $24.99, and a third option called the Baby Suction Mat was later added for $29.99.

In December 2024, Berlyn appeared on the Uncommon Brands podcast, where she shared her move from corporate America to entrepreneurship, talked about the early days of Table Tyke, and explained how viral TikTok videos helped grow the brand.

She also spoke about the impact of Shark Tank and how the experience shaped her business.

Berlyn expanded the business team by hiring a marketing specialist, Kenzie Elvington, based in Fresno, to help scale their brand and content strategy.

Check out their official website for a toddler-safe placemat that’s easy to clean. You can also follow their journey and updates on Instagram.

We’ll share more when we have it in our next Table Tyke update.

In the meantime, you can check out our other company updates from Season 15 Episode 11 by following the links below!

• Poplight Update
• The Duo Update
• Like Air Puffcorn Update

Before you go, be sure to check out our list of all the Shark Tank Season 15 products.