Birddogs Update | Shark Tank Season 9

Many men experience discomfort wearing traditional underwear during exercise or travel. To address this issue, Peter Baldwin and Chris Mason created Birddogs, gym shorts featuring built-in liners. These shorts offer underwear-free comfort and odor control, making them ideal for workouts and travel. In this Birddogs update and pitch recap, we’ll see whether the company successfully secured a deal with any of the sharks.

If you’re short on time, here’s a quick overview of what happened to Birddogs after Shark Tank.

Peter and Chris appeared on Shark Tank Season 9 to pitch their company, Birddogs, seeking $250,000 for 1.5% equity. After their pitch, the sharks were not impressed, mainly due to the founders’ attitude during the pitch, and they decided not to invest.

In terms of a Birddogs update, the company has continued to thrive. Birddogs remains in business, and its product line has expanded to include other types of wear. Since Shark Tank, their annual sales have reached $13.9 million.

Shark	Result
Mark Cuban	No offer
Kevin O’Leary	No offer
Lori Greiner	No offer
Daymond John	No offer
Robert Herjavec	No offer

Shark Tank Birddogs Pitch

• Entrepreneurs: Peter Baldwin and Chris Mason
• Business: Gym Shorts
• Ask: $250,000 for 1.5% equity
• Result: No Deal
• Sharks: None

Peter Baldwin and Chris Mason pitched their innovative men’s fitness apparel, Birddogs, on Shark Tank.

They sought $250,000 in investment to expand beyond online sales and grow their brand, which promises ultimate comfort and freedom of movement for active men.

Birddogs offers gym shorts with built-in liners, eliminating the need for separate underwear.

The integrated liner is made from lightweight, breathable material and features a silk inner pouch for added comfort and support.

These shorts are versatile, with quick-drying, antimicrobial fabrics suitable for exercise or everyday wear.

Birddogs are for men who prioritize comfort. They come in multiple styles with features like pockets and zippers.

They are ideal for the gym, lounging, or even swimming (in select styles).

In their three years of operation, Birddogs’ sales grew from $200,000 in the first year to $2.1 million in the second year, with a projection of $6 million for 2018. 

Each pair costs $18 to produce and retail for $55, yielding a nice $37 profit per pair after shipping and marketing costs. 

Despite their impressive sales numbers, the sharks were turned off by the founders’ cockiness. Mark Cuban suggested they should spend less on marketing and criticized their lack of planning.

Lori Greiner accused them of dodging questions and considered their action a ‘red flag.’ She’s out.

Robert Herjavec said the entrepreneurs are “full of BS.” He’s out, too.

Mark Cuban and Daymond John both found them too arrogant. They dropped out as well.

Kevin O’Leary believed they would be difficult to work with and was the final shark to drop out.

Peter Baldwin and Chris Mason left the show without a deal. Let’s look at our Birddogs update and see where they are today.

Shark Tank Birddogs Update

Despite not securing a deal on Shark Tank, Birddogs is still in business and thriving. 

In their defense, the entrepreneurs have argued that their attitude was confidence rather than arrogance, and they have managed to prove the sharks wrong by keeping their company thriving in business.

In July 2020, Birddogs was sued for violating the Americans with Disabilities Act and the New York State Human Rights Law.

The suit claimed their website was inaccessible to blind customers. At the time of this writing, the resolution of the lawsuit remains unclear.

Despite this, the company now boasts an annual revenue of $13.9 million, more than double the projected sales during its Shark Tank pitch. 

Our Birddogs update also found that they have expanded their product line to include khaki shorts, pants, polo shirts, joggers, sweatpants, and bathing suits, all featuring their signature in-pants liner.

They even introduced boxer briefs, despite Peter’s initial disdain for underwear.

The company has raised its prices from $55 to $68 and continues to outperform industry averages. However, challenges remain, including customer complaints about shipping times and service.

In spite of these issues, Birddogs is growing steadily, with customers eagerly anticipating new products. So, despite not getting a deal, we are calling this Birddogs update a success.

You can find the other company updates from Season 9 Episode 14 here:

• Frywall Update
• Inirv Update
• Birddogs Update

Before you go, be sure to visit our Shark Tank Season 9 page for more updates!