CitiKitty Toilet Training System For Cats | Shark Tank Season 2
Entrepreneur Rebecca Rescate pitched her cat geared company during
If you’re short on time, here’s a quick overview of what happened to CitiKitty after
Rebecca Rescate appeared on
| Shark: | Result: |
| Kevin Harrington | Accepted deal for $$100,000 for 20% equity |
| Barbara Corcoran | $100,000 for 15% equity |
| Kevin O’Leary | No offer |
| Robert Herjavec | No offer |
| Daymond John | No offer |
Shark Tank CitiKitty Update
- Entrepreneur: Rebecca Rescate
- Business: Toilet training product for cats
- Ask: $100,000 for 15% equity
- Result: $100,000 for 20% equity
- Shark: Kevin Harringon
Founder of CitiKitty, Rebecca Rescate, walks into the tank, and introduces the sharks to how her toilet training system for cats works. The system, quite literally, trains the cat how to use the toilet, instead of a litter box.
- PATENTED CAT TRAINING SEAT & INSERT: Transition your cat(s) to the toilet instead of the litter box
- ONE SIZE FITS ALL: CitiKitty fits both round and elongated toilets, no special sizing required
Rebecca explains that this is not only better for the keeping germs down, but that it’s also better for the environment. While the sharks are skeptical, Rebecca goes into detail about how it has helped her cat.
Kevin O’Leary asks Rebecca if old cats can learn new tricks. She says that in fact they can, because her cat was 11 when she toilet trained her.
Ultimately, she did some research on how to do it, and then, in a matter of weeks, her cat Samantha was using the toilet. In turn, this saves money, and gets rid of the litter box.
Further, she says that the reason we traditionally give cats littler boxes is because this helps them cover the scent of it. In the wild, they would want to bury it, to hide their scent from predators.
She claims that when the cat starts using the toilet, they realize that the water covers their scent better than kitty litter. Although, the transition for this process is gradual.
The training kit comes with a training seat tray, that slides in between the toilet seat, and bowl. At first, the CitiKitty has a compartment where a small amount of kitty litter goes in.
Then, week after week, you remove a ring from the tray, which will make a larger and larger hole over time. Eventually, the water from the toilet bowl is fully exposed, releasing their excrement, into the toilet.
Kevin Harrington asks about costs to sell and to make the CityKitty. Rebecca shares that it retails for $29.99. and it costs $4.76 per unit to make.
Additionally, she has sold $40,000 of them on her website alone. During the year of filming, she’s sold $350,000, and $225,000 in the previous year.
In total, she’s sold $1.4 million without advertising due to the appeal of the product, and her television appearances. Robert Herjavec asks how much she’s put into the company.
Rebecca said that the initial investment was $20,000, but it required constantly putting money back.
Robert drops out first.
Kevin O. hates cats, so he ultimately drops out too.
Kevin H. thinks the company has potential, so he offers $100,000 for 40% equity.
Before Rebecca responds, she asks if the remaining sharks have offers. However, Daymond John is also out, because he thinks that Kevin H.’s offer is more relevant.
Barbara Corcoran thinks Rebecca needs a partner in TV, and she has one. She offers $100,000 for 15% equity, if Rebecca is willing to take on the risk of the partner not putting it on TV.
Rebecca counters Kevin H.’s offer, by suggesting 20% equity for $100,000. Kevin H. comes back with 25%, and Rebecca insists on the 20%.
Just then, Barbara drops the contingency of the deal depending on her TV partner. However, Kevin H. agrees to $100,000 for 20%, and Rebecca takes his offer.
What do you think happened next? Keep reading our CitiKitty update to find out.
Our CitiKitty update shows the business continued to triumph after
CitiKitty still enjoys great sales, having achieved over $16 million in its lifetime. The product is still sold on the CitiKitty website.
It’s also sold on Amazon, and has over 8,000 reviews, with an average of 3.5 out of 5 stars. Most of the reviews do say that the product has helped them toilet train their cats, so it seems that the product has gained some credibility over time.
Would you like to see how the other companies featured in Season 2 Episode 9 did? Follow the links below to read every detail.Â
For even more on companies and products, be sure to stop by our Season 2 Products Page!
Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!
