Cookie dough is delicious, but not exactly a healthy choice for snack time. Entrepreneur Sabeena Ladha pitched her better-for-you vegan edible cookie dough, Deux, on
If you’re short on time, here’s a quick overview of what happened to Deux after
Sabeena Ladha appeared on
|$300,000 for 15% equity
Shark Tank Deux Update
- Entrepreneur: Sabeena Ladha
- Business: Edible, vegan cookie dough with added vitamins and nutrients
- Ask: $300,000 for 10% equity
- Result: No deal
- Shark: None
Cookie dough is delicious, but full of stuff that isn’t great for you. Sabeena Ladha, an entrepreneur with experience in both venture capital and food and beverage, decided to change that with her vegan and gluten-free edible cookie dough, Deux.
The dough is packed with healthy ingredients and loads of vitamins and nutrients like zinc and vitamin C. However, there are lots of calories per serving, something that the sharks notice immediately.
Despite this, she’s made $630,000 so far in the year of filming, and she was recently approved to be in 40 Whole Foods stores as well. It costs her $3.70 to make a jar of cookie dough, and she sells it on her website for $15 a jar.
Previously, she’s raised a million dollars at a $6 million valuation, which leaves the sharks thoroughly impressed. Robert Herjavec says she’s probably one of the most impressive entrepreneurs to stand on the carpet, but he doesn’t like sweets and drops out.
Lori Greiner doesn’t think that it’s right for her because it’s not healthy enough, and there are still a lot of calories in a serving. So, she also drops out.
Guest shark Nirav Tolia praises Sabeena, but he’s an internet guy and drops out as well.
Kevin O’Leary doesn’t eat this type of food anymore, so he can’t invest. Sabeena states that he’s not really the target audience, which gets laughs from the sharks.
However, it does offer an opportunity for Mark Cuban to make an important point. While he thinks that Ladha is incredible, the calories are an issue. He can’t offer it as an alternative to cookie dough, so he’s out. However, he gives her an invaluable piece of advice: learn to read the room.
Robert disagrees with Mark’s assessment, so he decides to make her an offer anyway. He wants to back her as an entrepreneur, but he can’t add value to the business.
He offers her the $300,000 for 15% equity and says he won’t negotiate. Despite the warning, she tries to negotiate down the equity.
Robert says that from anyone else, he would be insulted. He resets and re-offers her the $300,000 for 15%, refusing to budge.
Sabeena attempts to negotiate a second time and he pulls the offer entirely. He wanted to back her because he believed in her, but she obviously doesn’t need him if she was trying to whittle him down that much.
It’s a shocking upset from such a capable entrepreneur. After Sabeena walks away without a deal, find out how she’s doing now in our Deux update.
Although it was a disappointing outcome, Sabeena has proven that she doesn’t need a shark to take a bite out of the vegan sweets market.
Deux has been seeing rapid growth since
Sabeena has worked hard to grow her brand. Deux now has a retail presence in more than 1,200 stores nationwide. The sweet treats, along with new dessert spreads and donuts, are also available directly from the Deux website.
With new products launching and a profile in the New York Times, we’re sure the next Deux update will be chock full of sweet news.
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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!