Entrepreneur Brenda ‘Blondie’ Coffman pitched her dessert company during
If you’re short on time, here’s a quick overview of what happened to Blondie’s Cookies after
Brenda ‘Blondie’ Coffman appeared on
Shark Tank Blondie’s Cookies Update
- Entrepreneur: Brenda ‘Blondie’ Coffman
- Business: Handcrafted cookies and brownies
- Ask: $200,000 for 3% equity
- Result: No deal
- Shark: None
Blondie came to
Over the years, her little business grew, and she wanted to be the next ‘Mrs. Fields’. With that, she finally handed out samples of her top 5 sellers to the sharks.
These included her sprinkle cookie, cocoa swirl cookie, chocolate chip cookie, white chocolate macadamia cookie, and her macadamia bar. The sharks loved the delicacies, but were then ready to talk business.
Although they were impressed by the treats, they were less impressed by Blondie’s valuation. Kevin O’Leary in particular, was taken aback by the $5 million figure.
Despite this, Blondie told them that her sales in the previous year had reached $2.3 million, with $2.5 million projected for the current year. This certainly got the sharks’ attention.
In terms of profit, Blondie says that the previous year was flat. This was because she opened up 4 stores in Florida, so any profit she had was nonetheless rolled into those costs.
Barbara Corcoran thought that the business was expanding a bit too aggressively without making a profit. While Blondie agreed that it was aggressive, however, because she was expanding so far away from her home in Indiana, she wanted to go big to help with logistics and branding.
Mark Cuban noticed that the stores in Florida were losing money, and Blondie admitted that they were nowhere near as successful as the ones in Indiana. More specifically, they’ve lost around $175,000 altogether, in their first year.
He then asks Blondie if she regrets expanding to Florida, however Blondie believes it was still the right move. Further, once she captures corporate clients in Florida, she says they will finally succeed.
Kevin asked whether the business was in any debt, and Blondie said they had about $800,000 in bank loans. The sharks’ reactions indicated that Blondie’s proposal to them was in danger.
She reiterated that nothing else tasted like her cookies, and that they couldn’t be replicated. Despite this, Kevin went out, leaving 4 stars remaining.
Robert Herjavec said she’d done a great job creating a brand, however he ultimately went out based on the debt information, and also the valuation.
Mark went out next, for all the same reasons.
Daymond said he loved the cookies and Blondie’s commitment to the brand. Although, he also had to go out based on the details of the business.
Barbara eventually spoke up, and said opening all the new stores was a mistake. For this reason, she also went out, leaving Blondie without a deal.
Do you think Blondie was still able to pull it off following
Our Blondie’s Cookies update shows that despite closing all of the Florida stores after the
With 7 locations across her home state, as well as an online store, it seems that Blondie and her cookies are doing just fine. Especially since she’s making an estimated $9 million in annual revenue.
You can find all of her popular treats on the Blondie’s Cookies website.
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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!