United States Air Force Veteran, Haley McClain Hill, pitched her military apparel company during
If you’re short on time, here’s a quick overview of what happened to Torch after
Haley McClain Hill appeared on
|Accepted deal for $150,000 for 22.5% equity
Shark Tank Torch Update
- Entrepreneur: Haley McClain Hill
- Business: Women’s bodysuit
- Ask: $150,000 for 10% equity
- Result: $150,000 for 22.5% equity
- Shark: Lori Greiner
Haley McClain Hill has had quite the career! She served in the United States Air Force and was even a professional cheerleader for two NFL teams. Her roles eventually led her to create a line of bodysuits for women, under her brand Torch.
She created the first military-grade bodysuit for women, that they can wear with their military uniforms. The bodysuits come in long or short sleeves, with color options that coordinate with each branch of the military.
Additionally, the fabric is breathable and stretchable, making them comfortable for top performance. Even though the brand was initially designed for military use, products will soon be developed for women in law enforcement, firefighting, and healthcare.
Kevin O’Leary poses a concern about the bodysuits being up to military standards. To his surprise, Haley assures him that all of her bodysuits are military-approved.
Guest shark Emma Grede needs clarification on why women in the military cannot wear just any bodysuit. She’s especially curious because she sells millions of bodysuits with SKIMS and Good American.
The entrepreneur explains that the military requires shirts to be a certain color, and the sleeves must be a specific length. Haley made sure to roll in the correct specifications to the Torch products.
Additionally, she just got a deal with the Army and Air Force Exchange Service, the largest buyer for the military around the world.
In terms of sales, she launched in June of 2021 and ended the year with $16,000 in sales. The next year, she had $86,000 in sales.
During the current year of filming, she’s on track to do $500,000 in sales by the end of the year.
Further, the bodysuits cost her $13 to make. The short sleeve retails for $60, and the long sleeve retailer for $75.
An additional touch to the Torch bodysuits is that each one comes with the word ‘fearless” embroidered on it in Haley’s handwriting. This is to give women in uniform an extra boost of morale that they so often need.
Kevin O’Leary is worried that someone like Emma, who is already a giant in the industry, will come along and crush her brand. For this reason, he’s out.
Haley also points out that she invested $50,000 of her own money, which was her retirement fund from the military. Her grandmother, who is also a veteran, also put in $50,000.
Mark Cuban congratulates Haley on what she’s accomplished and thanks her for her service. However, it’s just not the right type of investment for him, so he’s out.
Robert Herjavec thinks that the market may be too narrow. So for that reason, he is also out.
Emma agrees with Kevin’s point about larger players in the industry. She wishes Haley well but ultimately goes out.
Thankfully for Haley, Lori Greiner comes in with an offer. She offers $150,000 for 25% equity, which is higher than Haley wanted.
The veteran counters with 20% equity, and Lori counters back with 22.5%, to which Haley finally accepts.
Now that she has a deal on
In terms of a Torch update, we have good news to share. After appearing on
If her large social media following is any sign of success, we think her company will do just fine! Haley also recently launched her first book, “Light The Torch: An Origin Story By The Creator Of Warriorwear”.
Both the book and her bodysuits are available on the Torch website.
Once the dust settles, we will circle back for another Torch update to see what Haley and Lori are up to!
In the meantime, you can check out our other company updates from Season 15 Episode 13 by following the links below!
For even more on companies and products, be sure to stop by our Season 15 Products Page before you go!
Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!