Copper Cow Coffee Update | Shark Tank Season 12
Debbie Wei Mullin grew up in a Vietnamese household and wants to help others enjoy one of her favorite treats, Vietnamese coffee. She’s created a line of products so that anyone can easily make their own at home. Will she brew up a deal on
If you’re short on time, here’s a quick overview of what happened to Copper Cow Coffee after
Copper Cow Coffee appeared on
| Shark: | Result: |
| Robert Herjavec | Accepted deal of $600,000 for 5.5% equity and 1.5% in advisory shares |
| Kevin O’Leary | $200,000 for 20% equity |
| Mark Cuban | No Offer |
| Daymond John | No Offer |
| Lori Greiner | No Offer |
Shark Tank Copper Cow Coffee Update
- Entrepreneur: Debbie Wei Mullin
- Business: Vietnamese coffee business
- Ask: $600,000 for 4% equity
- Result: $600,000 for 5.5% equity and 1.5% in advisory shares
- Shark: Robert Herjavec
Debbie brought Copper Cow Coffee to
Four words: tear, hang, pour, enjoy! Our prefilled single-serve pour-overs are convenient for at home or on-the-go. Just add a mug and hot water!
She explained to the sharks that customers hang the biodegradable, prefilled filter, right over their mug, then pour hot water over it. The coffee immediately drips down and you just add the included packet of sweetened condensed milk.
Daymond John asks Debbie how she got into this business. She shares that she went to MIT and eventually ended up working at The World Bank.
The only problem was, it wasn’t fulfilling to her. So, she decided to invest her time into something different and came up with Copper Cow Coffee.
She hustled, finally getting her products into stores, and she’s now ready for a partner to help her grow. That said, the sharks want to hear about her numbers.
The coffee retails at $15 for a box of 5 coffee servings and her manufacturing cost is $3.10. As Kevin O’Leary points out, this is a premium coffee product.
Debbie eventually shares that she took her product to the Fancy Foods Show and Copper Cow Coffee was chosen as the “Innovation of the show.” This led to her getting into 1,000 stores.
Additionally, total sales to date, at the time of filming, is $4 million. Unfortunately, as Debbie begins to explain how her business works, the sharks seem displeased by the low-profit margins and the losses that the business has incurred over the years.
The sharks then further probe Debbie about how her business sustained such losses, which is when she shares that she had raised a few million from two funding rounds.
Lori Greiner is the first shark out. She thinks the packaging needs tweaks, although, the coffee isn’t something she would drink.
Kevin asks Debbie how much of the business she controls. She shared that she only owns 40% of the company, after taking on multiple investments.
Kevin didn’t like that she didn’t have control of the business and dropped out.
Daymond drops out next, but not before criticizing Debbie for the way she’s handled her finances.
Robert Herjavec on the other hand, is willing to invest. He offers $600,000 for 8% equity in Copper Cow Coffee.
Because Mark Cuban doesn’t have a good gauge of how the business will grow, he is also out.
This leaves Robert’s offer as the only opportunity on the table for Copper Cow Coffee.
After some back and forth with Debbie, Robert reworks his offer to 5.5%, with an additional 1.5% in advisory shares. Debbie quickly accepts Robert’s offer and walks away with a deal.
Keep reading our Copper Cow Coffee update to find out what happens following
Our Copper Cow Coffee update found that the company is still in business with annual revenues of around $7 million. Further, it’s now sold in big-name stores like Whole Foods, Target, Walmart, Costco, and Thrive Market.
Additionally, they have many offerings available on the Copper Cow Coffee website and on Amazon. They even sell bags of coffee that can be used with your automatic coffee pots, if that is your preference.
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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!