Beardbrand Beard Grooming Products Update | Shark Tank Season 6

Eric Bandholz wanted to change the way society viewed bearded men. While long ago, men with beards were considered to be lumberjacks or hippies, he believed there was a whole new generation of bearded men that he called, “the urban beard”. Will the sharks see his vision on Shark Tank Season 6? Find out in our Beardbrand update!

Shark Tank Beardbrand Update

Beardbrand Update

  • Entrepreneurs: Eric Bandholz
  • Business: Beard grooming products
  • Ask: $400,000 for 15% equity
  • Result: No deal
  • Sharks: None

Bearded entrepreneur, Eric, began his presentation by explaining that there was a huge market of bearded men who not only cared about grooming but also about style. His Beardbrand products softened the hair, helped eliminate flakes and make the beard smell great.

Lori Greiner, not being a huge fan of beards, was skeptical. She went up to Eric to touch his beard.

Eric shared that he had sales of $800,000 in the 17 months prior to filming and was estimating $1.2 million in sales that year with a net profit of 25%.

Each of his beard kits sold for between $60-$70 retail, but his beard oil was the real seller, making up 60% of his sales.

That sold for between $20 to $30 retail with a margin of 85-95%. Most of the sales came from Breadbrand’s online website, but Eric was looking for ways to expand its presence.

While some of the sharks were excited to hear these financial numbers, some of them seemed less than impressed. Mark Cuban asked why Eric was bothering with the kits when his beard oil was doing so well in sales.

Eric said he wanted to build a brand, but Mark didn’t like that answer, so he went out. Robert Herjavec went out next because he’s just not a beard guy.

Lori Greiner thought the market was just too small for beards. She felt this would only interest the Amish, but since they don’t have TVs, she went out.

Kevin O’Leary went out next, unimpressed with the valuation. Daymond John liked Eric but he too didn’t like the valuation, so he went out, forcing Eric to leave without a deal.

What became of his business? Keep reading our Beardbrand update to find out!

Research for our Beardbrand update revealed that the company is still in business and headquartered in Texas.

In 2022, Beardbrand reached the decade milestone after being founded back in 2012 and continues to generate millions every single year. While Eric didn’t land a deal with the sharks, exposure from Shark Tank definitely helped him market the company and increase sales.

Our Beardbrand update found that since Shark Tank, Eric has released a handful of new products for bearded men and that sales have reached around $7 million annually.

Products can be purchased on the Beardbrand website.

If you’d like to find out more about the other companies featured on Season 6 Episode 7, follow the links below for this episode’s other company updates.

For even more on companies and products, stop by our Season 6 Products Page!

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!