Boobie Bar Update
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Boobie Bar Update | Shark Tank Season 9

Wendy Colson is the founder of Boobie Bar, a company that helps new mothers with breastfeeding. She came to Shark Tank Season 9 seeking an investment of $150,000 in exchange for 10% equity. Let’s take a look back at all of the details of the negotiations before we give you a Boobie Bar update.

Shark Tank Boobie Bar Update

Boobie Bar Update

  • Entrepreneurs: Wendy Colson
  • Business: Lactation Bar
  • Ask: $150,000 for 10% equity
  • Result: $150,000 for 20% equity
  • Sharks: Daymond John

Boobie Bar has three different flavors for its lactation bars. The most popular flavor by far was oatmeal chocolate chip followed by peanut butter and blueberry.

Boobie Bar Superfood Lactation Bars, Lactation Snacks for Breastfeeding to Increase Milk Supply

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The sharks seemed to enjoy the bars but had concerns about whether they actually assisted new mothers with producing milk and wanted to hear about whether customers would make a repeat purchase after ordering their first lactation bar.

Wendy surprised some of the sharks when she shared the information that she had more than 50% of her customers order a second time after making an initial order. Wendy also told the sharks that she managed to get her product into Walmart, Babies ‘R’ Us, and Buy Buy Baby. She had generated more than $770,000 in lifetime revenue for her company.

Mark Cuban believed that Wendy’s product packaging was making claims about the lactation bars that could not be clinically proven. For that reason alone, Mark decided to drop out without making an offer.

Lori Greiner and guest shark, Sara Blakely, also quickly dropped out as well. Kevin O’Leary decided to offer $150,000 in exchange for 20% equity.

Daymond John decided to make the exact same offer but he wanted to take the product down a pathway of licensing. Wendy decided to accept Daymond’s offer. Let’s quickly get a Boobie Bar update to see how Wendy’s company has been doing.

Boobie Bar has managed to have moderate levels of success in Walmart, Amazon, and its own website. Annual sales have doubled in the six years since appearing on Shark Tank during Season 9.

Wendy’s got her company slowly growing in the right direction and things look bright for a future Boobie Bar update.

You can find the other company updates from Season 9 Episode 17 here:

Don’t forget to take a look at our Season 9 products page! We’ve got more company updates from Shark Tank Season 9.

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!