Boobie Bar Update | Shark Tank Season 9

Nurse Wendy Colson, a lactation consultant, discovered that her clients were always looking for better ways to maintain or boost their breast milk supply. The regular methods like teas and pills were inconvenient, so she created Boobie Bars, a tasty, on-the-go snack packed with galactagogues. These bars simplify breast milk supply support for busy moms. Let’s see if any of the sharks were ready to invest in this business in our Boobie Bar update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Boobie Bar after Shark Tank.

Wendy Colson entered Shark Tank Season 9 seeking $150,000 for 10% equity in her lactation bar business. After her presentation, she made a deal with Daymond John for $150,000 for 20% equity.

In terms of a Boobie Bar update, the company is still operational, and Daymond’s involvement has proved invaluable. They signed a major deal with big retail brands like Target and Walmart and have grown to over $2 million in annual sales.

Shark	Result
Daymond John	Accepted offer of $150,000 for 20% equity
Kevin O’Leary	$150,000 for 20% equity
Lori Greiner	No offer
Mark Cuban	No offer
Sarah Blakely	No offer

Shark Tank Boobie Bar Pitch

• Entrepreneurs: Wendy Colson
• Business: Lactation Bar
• Ask: $150,000 for 10% equity
• Result: $150,000 for 20% equity
• Sharks: Daymond John

Wendy Colson started her presentation by narrating a common issue many new mothers face: the struggle to produce enough milk for their babies. 

To address this, she developed Boobie Bar, convenient snack bars formulated specifically for breastfeeding mothers.

These bars use a blend of organic lactation herbs to naturally and conveniently boost milk production.

Each Boobie Bar contains natural galactagogue herbs, equivalent to 15 capsules in a single bar, offering an alternative to traditional pill supplements. 

Boobie Bar prioritizes taste, and it’s available in various flavors, with oatmeal chocolate chip being the most popular. 

This allows mothers to enjoy a tasty treat while benefiting from increased milk production. The bars are also designed to be portable and convenient for busy moms on the go.

Although clinical trials haven’t been conducted, anecdotal evidence suggests some success. 

Wendy cited a study where mothers who consumed Boobie Bars daily saw an increase in breast milk production from an average of 1.5 ounces to 4.6 ounces.

This increase, though modest, could provide additional feeding for babies.

The sharks enjoyed the bars but had concerns about customer retention. 

Wendy then revealed to them that more than 50% of her customers made repeat purchases and that her product is available at Walmart, Babies’ R’ Us, and Buy Buy Baby, with over $770,000 in lifetime sales revenue.

Mark Cuban felt marketing to desperate moms was immoral, so he dropped out of the deal. 

Lori Greiner and guest shark Sarah Blakely also dropped out due to the lack of clinical testing. 

Kevin O’Leary was interested in the business and offered $150,000 for 20% equity. 

Daymond John offered the same amount, $150,000 for 20%, and proposed licensing the product while having Wendy be the face of the company. 

After careful consideration, Wendy accepted Daymond’s offer, citing his understanding of the struggles of new parents and his experience with young children.

Let’s quickly get a Boobie Bar update to see how the company has been doing.

Shark Tank Boobie Bar Update

Our research on the Boobie Bar update revealed that the deal with Daymond John was successfully closed. 

Daymond helped secure a meeting with Target, significantly boosting the company’s profile. 

Wendy expanded Boobie Bar’s product range to include protein bowls, shakes, electrolyte drinks, lactation gummies, and subscription kits.

However, the website notes a disclaimer stating that Boobie Bar products are not FDA-approved. 

Despite the lack of clinical trials, Daymond’s support and positive Amazon reviews have helped the company grow.

In 2021, our Boobie Bar update found that the company reached $2 million in annual sales. Their products are available on their website and at Walmart, Target, Amazon, and various pregnancy support sites.

Wendy continues to innovate with new products like Boobie Bark, Boobie Body protein shakes, Hydro Mom electrolyte drink mix, and Boobie Bears gummy candies. 

The original lactation bars remain popular. They feature superfoods such as oats, flaxseed, moringa, turmeric, and Shatavari root.

According to our research, Boobie Bar is supported by organizations like The Breastfeeding Center and The Care Connection. 

It seems Wendy is steering her company in the right direction, and the future looks bright for our next Boobie Bar update.

You can find the other company updates from Season 9 Episode 17 here:

• Alice’s Table Update
• ZupUpdate
• Pandaloon Update

For more updates, be sure to check out our Shark Tank Season 9 page.