Boobie Bar Update | Shark Tank Season 9

Wendy Colson has developed a lactation bar, known as the Boobie Bar, to help new mothers with breastfeeding. The company came to Shark Tank seeking an investment of $150,000 in exchange for 10% equity. The sharks initially seemed interested in making an investment in Wendy’s business, but let’s see whether or not they convinced themselves to take a risk on her lactation bar brand. Once we have covered all of the details of the negotiations, we will also fast forward to give you a Boobie Bar update.

Shark Tank Boobie Bar Update

Boobie Bar Update

  • Entrepreneurs: Wendy Colson
  • Business: Lactation Bar
  • Ask: $150,000 for 10% equity
  • Result: $150,000 for 20% equity
  • Sharks: Daymond John

The company has three different flavors for its lactation bars. The most popular flavor by far was oatmeal chocolate chip followed by peanut butter and blueberry. The sharks seemed to enjoy the bars but had concerns about whether the bar actually assisted new mothers with producing milk and wanted to hear about whether customers would make a repeat purchase after ordering their first lactation bar.

Wendy surprised some of the sharks when she shared the information that she had more than 50% of her customers order a second time after making an initial order. Wendy also told the sharks that she managed to get her product into Walmart, Babies ‘R’ Us, and Buy Buy Baby. She had generated more than $770,000 in lifetime revenue for her company.

Mark Cuban believed that Wendy’s product packaging was making claims about the lactation bars that could not be clinically proven. For that reason alone, Mark decided to drop out without making an offer. Lori Greiner and guest shark, Sara Blakely, also quickly dropped out as well. Kevin O’Leary, decided to offer $150,000 in exchange for 20% equity.

Daymond John decided to make the exact same offer but he wanted to take the product down a pathway of licensing. Wendy decided to accept Daymond’s offer. Let’s quickly get a Boobie Bar update to see how Wendy’s company has been doing.

The company has managed to have moderate levels of success in Walmart, Amazon marketplace, and on its own website. Annual sales have doubled in the six years since appearing on Shark Tank during Season 9. Wendy’s got her company slowly growing in the right direction and the future certainly remains bright for the Boobie Bar.

You can find the other company updates from Season 9 Episode 17 here:

Don’t forget to take a look at our Season 9 products page! We’ve got more company updates from Shark Tank Season 9.