FashionTap App Update | Shark Tank Season 7

While sharing her fashion content on Instagram, Amy Roiland saw that influencers weren’t earning anything when followers bought the outfits they posted. To solve this, she built FashionTap—an app that lets users tag clothing in their photos and get paid when someone makes a purchase. It gives influencers a simple way to earn from their style. Did the sharks think it was worth tapping into? Let’s find out in our FashionTap update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to FashionTap after Shark Tank.

Amy entered Shark Tank Season 7, seeking $100,000 for 10% equity in her fashion app for social media influencers. After her pitch, she left without a deal as the sharks raised concerns about scalability and monetization.

In terms of a FashionTap update, the company focused on building its user base through organic promotion and retail outreach, but it struggled to scale. The company ultimately shut down in 2018.

Shark	Result
Barbara Corcoran	$100,000 for 25% equity
Kevin O’Leary	No offer
Daymond John	No offer
Chris Sacca	No offer
Mark Cuban	No offer

Shark Tank FashionTap Pitch

• Entrepreneur: Amy Roiland
• Business: Fashion app for social media influencers
• Ask: $100,000 for 10% equity
• Result: No deal
• Shark: None

Amy entered Shark Tank Season 7 with a clear presentation detailing how FashionTap worked.

She explained that FashionTap is a fashion-focused social media app. The app allows users to upload photos, tag fashion items, and link directly to product pages.

As a result, followers can tap on any tagged item and buy it instantly. Influencers earn commission on each sale, giving them a reason to post shoppable content.

Additionally, FashionTap earns revenue in three ways: commissions from eCommerce sales, brand sponsorships, and affiliate fees.

At the time of her pitch, Amy had 6,000 downloads and 1,500 active monthly users. She had done no paid advertising. All growth came from her own blogging efforts.

She wanted the sharks’ investment strictly for marketing to grow the user base.

Notably, Amy had already partnered with brands like Free People and Jeffrey Campbell.

To scale further, she planned to expand by forming more brand deals and giving influencers better tools to monetize their content.

Within six months, users had generated $60,000 in sales. FashionTap hasn’t taken a cut yet. Amy was giving all revenue to users to build loyalty.

When asked, how she supported herself, she said she was living off her savings and a $90,000 investment from her chairman.

He owned 38% of the company. Amy held 33%, and the rest was divided among team members.

Still, the sharks raised concerns. Kevin O’Leary said Instagram and Facebook already did something similar.

Guest shark Chris Sacca pointed out that big brands would be hard to sign and that Instagram already dominated fashion content.

Meanwhile, Mark Cuban worried about the lack of a clear plan to attract users at scale.

In response, Amy argued that Instagram doesn’t allow tagging products within images or linking directly to product pages.

She emphasized that FashionTap offered features Instagram didn’t have and was focused only on fashion.

Nevertheless, the sharks weren’t convinced. Chris and Mark said the platform would be hard to grow.

Kevin also doubted the business could survive against big competitors.

At the same time, Daymond John liked Amy but believed Instagram had already won the space.

Surprisingly, Barbara Corocran was the only shark interested. She compared Amy to Grace and Lace, a fashion company she once backed that turned into her most profitable deal.

She offered $100,000 for 25% equity. Amy declined. She said she couldn’t give up more than 10%.

Despite being urged to counter, she refused Barbara’s offer and left with no deal.

Now, let’s take a look at our FashionTap update to find out what happened after the episode aired.

Shark Tank FashionTap Update

Our FashionTap update found that Amy continued pushing forward with development and promotion.

Over the next couple of years, she tried to secure retail partnerships and grow her user base through her blog, website, and strong Instagram following.

Despite her efforts, FashionTap struggled to gain wide adoption.

Our FashionTap update found that the app faced tough competition as Instagram began rolling out its own shopping features, closing the gap that FashionTap had hoped to fill.

Without a clear advantage over larger platforms, the momentum slowed.

Sadly, in July 2018, Amy officially shut down FashionTap. While the app didn’t scale as planned, Amy remains active in the fashion world.

She shifted her focus back to content creation and influencer work, building a strong presence on Instagram with over 150,000 followers.

This will be our final FashionTap update.

Would you like to know what happened with the other companies featured in Season 7 Episode 26? Check out our links below for our other company updates for this episode.

• BrellaBox Update
• MyFruityFaces Update
• Brightwheel Update

Before you go, be sure to check out our list of all the Shark Tank Season 7 products.