Veba Baby Bottle Monitor Update | Shark Tank Season 15

Veon Brewster saw that many parents struggled to track how long breastmilk or formula stayed safe to use, which sometimes led to feeding expired milk. She and her husband, Sean, created Veba, a smart baby bottle monitor that works with an app to track temperature and shelf life. It alerts parents before the milk expires, helping them avoid waste and keep their babies safe. Will they earn a deal with one of the sharks? Find out in our Veba update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Veba after Shark Tank.

Veon and Sean Brewster entered Shark Tank Season 15, seeking $150,000 for 15% equity in their company, Veba Baby. After their pitch, they walked out without a deal.

In terms of a Veba update, the company expanded its retail presence in the same year by adding Target’s online store to its sales channels. Since then, it has focused on marketing through Instagram with product demonstrations and parenting tips.

Shark:	Result:
Mark Cuban	No offer
Kevin O’Leary	No offer
Lori Greiner	No offer
Robert Herjavec	No offer
Emma Grede	No offer

Shark Tank Veba Pitch

• Entrepreneurs: Veon and Sean Brewster
• Business: Bottle monitor
• Ask: $150,000 for 15% equity
• Result: No deal
• Shark: None

Veon and Sean, a husband-and-wife team, opened their pitch by explaining that while breastmilk is incredibly valuable for infants, it spoils quickly.

Tired parents can sometimes give their baby expired milk without realizing it.

The couple pointed out that breastmilk lasts four hours at room temperature, four days in the fridge, and only two hours once a baby starts drinking.

That’s where Veba comes in. The device is a small band that fits onto any baby bottle. It connects to a mobile app. Parents tap a button on the band to start tracking.

The band measures temperature and time, then sends alerts when milk is close to expiring.

They said this is especially helpful in hot climates or when bottles are left out at playgrounds or in cars.

Guest shark Emma Grede said she had never faced this problem as a mom of four. Veon replied that the issue is common for mothers who produce less milk and can’t afford to waste any.

Robert Herjavec agreed with Emma. He said he never saw milk expiration as a concern when raising his twins.

Mark Cuban said some parents, especially dads, might see the need. He suggested marketing the product as a baby shower gift instead of selling it directly to moms.

The Brewsters also highlighted an extra feature customers love, the “Find My Bottle” function, which helps track down misplaced bottles.

They shared that Veba retails for $89, with a manufacturing cost of $45. Sean said they could cut costs by 30%.

The company had launched just five weeks earlier and made $3,000 in sales. They had 70 app users, with most buying two bands each.

The couple told the sharks they had invested $350,000 of their own money, including a $300,000 loan on their home. They also had $178,000 in inventory, or about 2,000 units.

In addition, they had raised over $1 million from other investors. Their ask was $150,000 to spend on marketing and grow their user base.

Kevin O’Leary said he wasn’t convinced they were marketing the product clearly.

Lori Greiner thought new parents might buy it, but felt the business was still too early for her.

One by one, the sharks dropped out. Emma passed first, followed by Robert, Mark, Kevin, and finally Lori.

Without any offers, the Brewsters were forced to leave without a deal. Keep reading our Veba update to find out what happened next for their company!

Shark Tank Veba Update

We got an opportunity to talk to Veon for an exclusive Veba update. “We were thrilled to be vetted to present our pitch to the sharks,” Veon told us.

“From launching Veba in August of 2024 and being asked to be on the show in September, it has been a whirlwind experience.”

After airing, Veon told us that Veba received an uptick in customers and tons of support on social media. “We can’t wait to continue sharing Veba with the world and have been so grateful for this opportunity,” she told us.

Despite not getting a deal, things are looking bright for a future Veba update. “We have so much in store for Veba,” Veon teased.

“We want to continue to build our community by providing our customers with educational resources and cultivating an open and safe space to learn.”

It looks like Veon and Sean are doing just fine on their own, and we cannot wait to see where our next Veba update takes us!

It’s been over a year since our last chat, so we decided to see what has been happening. Here’s what we found out;

To be honest, from what we found, not much has happened with this company.

Although we noticed that in the days after the episode aired, Veba Baby experienced thousands of website visits and a spike in Amazon sales, a clear sign of the invaluable “Shark Tank effect.”

The same year their episode aired, they expanded their retail reach by making the product available not only on their website and Amazon but also on Target’s online store.

Their Instagram content, since the show has focused on product demonstrations, parenting tips, and reminders about the Shark Tank episode.

The Veba Baby bottle monitor is available for purchase online. Pricing may vary depending on sales or promotions.

Customers can order directly from their website or through Target’s online store, and shipping is available nationwide. You can also follow them on Instagram for updates and new product announcements.

Yes, not much has happened with this company, but this is a Shark Tank company, and anything can happen at any given time.

Hence, we’re not ruling out any chances for growth. Be on the lookout for our next Veba Baby update.

In the meantime, you can check out our other company updates from Season 15, Episode 19, by following the links below!

• Hibear Co. Update
• Richaulist Update
• Splash Place Swim Goggles Update

Before you go, be sure to check out our list of all the Shark Tank Season 15 products.