Twist It Up Comb Update
Company Updates Season 10 

‘Twist It Up Comb’ Update | Shark Tank Season 10

Andrew Smith

Noel Durity came onto Shark Tank to highlight his innovative hair comb product that comes from his company, Twist It Up Comb. Let’s take a look at some of the negotiations that took place in the Shark Tank before we pivot to our Twist It Up Comb update. Noel came into the Tank seeking an investment of $225,000 while offering 15% equity in his company brand. Let’s see if any of the sharks are interested in a deal with Noel and his company.

Shark Tank Twist It Up Comb Update

Twist It Up Comb Update

  • Entrepreneurs: Noel Durity
  • Business: Hair Combing Accessory
  • Ask: $225,000 for 15% equity
  • Result: $225,000 for 25% equity
  • Sharks: Daymond John and Mark Cuban

A single comb costs Noel about $3.50 to manufacture and sells for about $30 per unit. In the last four months, the company has done more than $100,000 in sales, according to Noel. Due to the ongoing pollution crisis that is forcing manufacturing delays in China, he is still hoping to hit current year sales projections of over $500,000. Noel also admitted to the sharks that 70% of the company’s current sales came from online.

Twist It Up Comb (Bond Black)
  • Portable - Small enough to fit in a standard pants pocket.
  • Durable - The only twist comb that does not bend and is a one time buy.
Twist It Up Comb (Bond Black)
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Robert Herjavec was the first shark to drop out because he admitted that he simply didn’t understand or have a sense of how the product would be used. Daymond John and Mark Cuban decided to make an offer of $225,000 offer for 25% equity, contingent on getting a licensing deal. If no licensing deal became effective, Mark pledged to pick up the leftovers and do the identical deal to step in for Daymond.

Ultimately, Noel decided to accept the deal from Daymond and Mark.

Let’s see how our Twist It Up Comb update looks now. The good news is that the appearance on Shark Tank boosted sales and continues to generate $6 million in sales per year. The deal with Mark and Daymond was finalized and the company is still very much in business. The brand’s newest products can be found online on their recently updated website.

You can find the other company updates from Season 10 Episode 12 here:

Don’t forget to take a look at our Season 10 products page! We’ve got more company updates from Shark Tank Season 10.

Andrew Smith
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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!