SmartPlate Update | Shark Tank Season 7

Martin Dell’Arciprete noticed that people struggled to track their food and control portions while trying to eat healthier. Counting calories and measuring food by hand took too much time and wasn’t always accurate. To fix this, he created SmartPlate, a plate with built-in scales and cameras that weighs food, identifies it, and calculates its nutritional value. It connects to a smartphone app, making it easy to track meals and avoid overeating. Will the sharks invest in this business? Find out in our SmartPlate update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to SmartPlate after Shark Tank.

Martin entered Shark Tank Season 7, seeking $1 million for 15% equity in SmartPlate. After his pitch, he left without securing a deal.

In terms of a SmartPlate update, the company secured $1.2 million through crowdfunding and investments from major retailers but faced production delays that disrupted shipments. Despite these setbacks, the company remained in business, pivoted to a subscription model, and partnered with Tony Robbins to boost visibility.

Shark	Result
Kevin O’Leary	No offer
Barbara Corcoran	No offer
Daymond John	No offer
Chris Sacca	No offer
Mark Cuban	No offer

Shark Tank SmartPlate Pitch

• Entrepreneur: Martin Dell’Arciprete
• Business: Plate that calculates calories and other nutrition facts 
• Ask: $1 million for 15% equity
• Result: No deal
• Sharks: None

Martin came to Shark Tank with a very well-presented pitch about the benefits of using SmartPlate.

He asked for an investment in SmartPlate, a high-tech plate designed to help people track their food intake.

Martin told the sharks that many people struggle with counting calories, making it harder to stay on top of their diet.

SmartPlate aimed to solve this by using built-in weight sensors and cameras to analyze food and provide instant nutritional information.

To demonstrate its capabilities, Martin handed out SmartPlate samples to the sharks.

However, the sharks were concerned when he revealed that SmartPlate was still in the prototype stage

Kevin O’Leary was the first to question the product, asking whether it could differentiate between different types of oils.

Martin admitted that it couldn’t, but it could detect the ingredients in oils. He pointed to the SmartPlate app, which allowed users to manually input and track food that the plate couldn’t identify.

This response didn’t satisfy Kevin, who pointed out that the technology still had gaps.

His doubts grew when Martin revealed the $199 price tag, which Kevin felt was too high. Seeing no value in the product, he dropped out.

Meanwhile, Daymond John wasn’t sold on the pitch and decided he was out as well.

Mark Cuban had concerns about the plate’s heavy reliance on third-party technology, making him question how much control Martin had over the product. He decided not to invest.

However, guest shark Chris Sacca was even more critical. He believed SmartPlate’s technology was flawed and saw multiple ways the business could fail.

He didn’t think it could compete in the market and dropped out.

With four sharks already out, Martin made a final attempt to win over Barbara Corcoran. However, she found his pitch confusing and struggled to see the product’s potential.

Without hesitation, she also walked away, leaving Martin without a deal.

How is his company doing now? Let’s check in for a SmartPlate update.

Shark Tank SmartPlate Update

Our SmartPlate update found that the company continued to develop its product and raise funds.

It secured $1.2 million through crowdfunding on Kickstarter and Indiegogo and received investments from Bed Bath & Beyond, Jet, and Target.

Despite the funding, production issues delayed pre-orders, leading to shipment problems.

In July 2020, SmartPlate partnered with Tony Robbins to increase market visibility. However, the pandemic caused further delays, pushing shipments into 2021.

The company now offers its product as a subscription service. For $199 plus $30 per month, customers receive two SmartPlate trays, the SmartPlate Premium App, and a Food Portion Smart Scale with a 1.5 million barcode database.

Additional features include macro and micronutrient tracking and specialized diet guides.

At the time of this writing, the company’s website remains active, and the product is still available for purchase.

Once we receive another SmartPlate update, we will let you know.

But what about the other products featured in Season 7 Episode 17? You can find our company updates for these products here: 

• Bee Free Honee Update
• Float Baby Update
• MTailor Update

For more on companies and products, be sure to visit our Season 7 Products Page.