Animated Lure Update | Season 12

Sobhan Sanaee and Kanz Kayfan created a robotic, fishing lure. Their lures not only look like real fish but mimic their movements and patterns. Will they also lure in a deal on Shark Tank Season 12? Find out in our Animated Lure update!

If you’re short on time, here’s a quick overview of what happened to Animated Lure after Shark Tank!

Animated Lure appeared on Shark Tank Season 12 and left with a deal from Kevin O’Leary for $325,000 for 10% and a $3 royalty until $1 million is paid back. In terms of an Animated Lure update, the company managed to reach a valuation of over $3 million and has expanded its product line since appearing on Shark Tank.

Shark:  Result:
Kevin O’Leary Accepted deal of $325,000 for 10% and a $3 royalty until $1 million is paid back
Robert Herjavec No Offer
Mark Cuban No Offer
Daymond John No Offer
Lori Greiner No Offer

Shark Tank Animated Lure Update

Animated Lure Update

  • Entrepreneurs: Sobhan Sanaee and Kanz Kayfan
  • Business: Rechargeable robotic fishing lure
  • Ask: $325,000 for 10% equity
  • Result: $325,000 for 10% and a $3 royalty until $1 million is paid back
  • Shark: Kevin O’Leary

Sobhan and Kanz brought their Animated lure to Shark Tank Season 12. The Animated Lure is a rechargeable robotic fishing lure that mimics the movements of a real fish.

Real Life Skin
Animated Lure Salt Water Self-Swimming Fishing Bait

Animated Lure SaltWater is made of ABS and anti-corrosion stainless steel. The fish has a 3-section body held together with metal hinges. The hinges have a max strength of 100lbs/ 45kg and shouldn’t swim more than 28m/82feet deep.

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The entrepreneurs impressed the sharks with their large profit margins per unit. They shared that each lure retailed for $29.95-$79.95, and only cost them $8-16 to make.

Further, Animated Lure has taken on no debt and was started with a personal investment from the two founders of $125,000. From January 2020 to its recording date later that year, Animated Lure had done $247,000 in sales and was projected to triple that by the end of 2021.

Despite the impressive numbers, most of the sharks dropped out. Mark Cuban was the first to drop out, stating that he was not a fisherman, so he didn’t have much interest in investing.

Lori Greiner said she’s not a fisherman either, so she too was out. Robert Herjavec loved the product but felt they had a long way to go, so he was also out.

Daymond John is a fisherman, but shared concerns about getting his investment back, so he too went out. That left just one shark, and Kevin O’Leary was hooked.

Kevin offered to invest in Animated Lure at $325,000 for 10% equity. His deal would also include a $3 royalty until he recouped $1 million in return.

While Sobhan and Kanz tried to negotiate, Kevin wouldn’t budge. He even threatened to go out, so they eventually accepted his deal.

Did the guys find success after Shark Tank? Keep reading our Animated Lure update to find out!

Research for our Animated Lure update reveals good news! Despite the deal with Kevin falling through, the company is still in business, with a net worth estimated to be just over $3 million.

The Animated Lure website lists several different collections of fishing lures, featuring many different kinds of fish to choose from. Mullet, Sardine, Yellowtail Snapper, and Atlantic Herring are just some of the lures that are available.

Perhaps you’ll want to bring one along on your next fishing trip, or gift one to your favorite fisherman! Products can be purchased on the Animated Lure website, as well as on Amazon.

For updates on other products that appeared on Season 12 Episode 3, check out the links below:

For even more on companies and products, be sure to stop by our Season 12 products page!

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!