Electra Beverages appeared on
Electra Beverages Update After
- Entrepreneur: Fran Harris
- Business: Sports hydration drink
- Ask: $350,000 for 20% equity
- Result: $100,000 and $250,000 as a line of credit for 30% equity, contingent that she lands a major athletic spokesperson
- Shark: Barbara Corcoran
Electra Drinks appeared on Shark Tank Season 12 Episode 9 and was pitched by founder and creator Fran Harris, a former WNBA player. Being in the sports world herself, Fran recognized the need for a healthier alternative to the sports drinks currently on the market. So, she created Electra, a sports drink that has less sugar, sodium, and artificial colors in it than other drinks on the market.
One way Electra Drinks stands out from the crowd is that it’s sweetened with Munk Fruit, an alternative to traditional artificial sweeteners. However, despite creating the product, when Electra Beverages appeared on
Despite a solid pitch and lots of love from the sharks, most of them weren’t interested in entering the competitive market of beverages and opted out. However, Fran did find herself with an offer from Barbara Corcoran of $100,000 and $250,000 as a line of credit in exchange for 40% equity. Fran countered back at 30%, promising she could bring a big named athlete to the table as a spokesperson and Barbara agreed contingent on that promise.
After its appearance on
For now, that’s the only Electra Beverages update we have, but if we get more news, we will be sure to update this page!
For updates on the other companies that appeared on
For more Season 12 company updates, be sure to check out our Season 12 products page!