Electra Beverages Update | Shark Tank Season 12
Sports drinks are a popular beverage of choice, however, they’re also filled with sugar, artificial coloring, and salt. Because of this, Fran Harris has created a healthier option. Will she earn a deal on
Shark Tank Electra Beverages Update
- Entrepreneur: Fran Harris
- Business: Sports hydration drink
- Ask: $350,000 for 20% equity
- Result: $100,000, plus $250,000 as a line of credit for 30% equity, contingent that she lands a major athletic spokesperson
- Shark: Barbara Corcoran
Fran, a former WNBA player, was featured along with her company Electra Beverages, on Shark Tank Season 12 Episode 9. Having been in the sports world herself, Fran recognizes the need for a healthier alternative to the sports drinks currently on the market.
Therefore, she eventually created Electra, a sports drink with less sugar, sodium, and artificial colors in it than other drinks on the market. Electra Beverages stands out from the crowd because of the Munk Fruit it contains.
However, despite creating the product, when Electra Beverages appeared on
Fran’s plan was to have an online and retail presence. While the sharks saw her vision, they were concerned that getting freezer space in a retail store would be difficult. On the flip side, they were also concerned that it would cost a lot to ship the bottles and would leave little room for profit.
Mark Cuban suggested that Fran focus on selling a powdered version of the drink. Fran agreed that there should be a powder option, especially for the online store, but felt that a liquid option was important too.
After this, Mark dropped out because he already had a deal with some of her competitors. Kevin O’Leary, Daymond John, and Lori Greiner gracefully bowed out because they did not want to get into the drink space.
Barbara, however, saw something in Fran. She was impressed by Fran’s undeniable sales charisma and pitch perfection. She offered $100,000 upfront with a $250,000 line of credit. But there was a catch.
She wanted a 40% stake in the business.
Fran thanked Barbara for the offer and shared that she had potential backing from two sports legends – an NFL and an NBA Hall of Famer. Fran tried to use this to negotiate Barbara down to 25%.
Barbara agreed to drop down to 30% if, and only if, Fran could bring in one of the Hall of Famers. Without their backing, there wouldn’t be a deal.
Fran took the leap and accepted Barbara’s offer and Electra left
With the deal done, let’s turn to our Electra update. Will it fizzle out or take the sports drink world by storm?
We have interesting news to share in our Electra Beverages update. The company is still technically in business, however, they are only selling a powder through their website.
It appears that the bottles are not being shipped, and their products are not sold in retail locations. Further, it looks like Electra’s social media presence has been quiet for quite some time.
So, it’s currently unclear what the future holds for Electra. However, if you’d like to order the powder mixes, check them out on the Electra Beverages website.
If we get any more news on an Electra Beverages update, we will be sure to let you know!
For updates on the other companies that appeared on
For more Season 12 company updates, be sure to check out our Season 12 products page!
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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!