Electra Beverages Update | Shark Tank Season 12

Electra Beverages appeared on Shark Tank Season 12 on January 8, 2021 and left the tank with a deal from Barbara Corcoran. If you’ve been wondering what the sports drink company has been up to since it was pitched in the tank, our Electra Beverages update has you covered. Here’s a quick look at what Fran Harris and her sports drink company is up to now!

Electra Beverages Update After Shark Tank

Electra Beverages Update

  • Entrepreneur: Fran Harris
  • Business: Sports hydration drink
  • Ask: $350,000 for 20% equity
  • Result: $100,000 and $250,000 as a line of credit for 30% equity, contingent that she lands a major athletic spokesperson
  • Shark: Barbara Corcoran

Electra Drinks appeared on Shark Tank Season 12 Episode 9 and was pitched by founder and creator Fran Harris, a former WNBA player. Being in the sports world herself, Fran recognized the need for a healthier alternative to the sports drinks currently on the market. So, she created Electra, a sports drink that has less sugar, sodium, and artificial colors in it than other drinks on the market.

One way Electra Drinks stands out from the crowd is that it’s sweetened with Munk Fruit, an alternative to traditional artificial sweeteners. However, despite creating the product, when Electra Beverages appeared on Shark Tank Fran hadn’t sold a single bottle. Everything had been finalized though, and she was hoping to secure a partner in the sharks and some money for production, logistics, sales, and marketing.

Despite a solid pitch and lots of love from the sharks, most of them weren’t interested in entering the competitive market of beverages and opted out. However, Fran did find herself with an offer from Barbara Corcoran of $100,000 and $250,000 as a line of credit in exchange for 40% equity. Fran countered back at 30%, promising she could bring a big named athlete to the table as a spokesperson and Barbara agreed contingent on that promise.

After its appearance on Shark Tank, Electra Beverages has been able to launch its product on its website and is in the process of getting the drink to retail locations. According to its website, the company is also planning to ship a powder mix starting in Spring 2021, which will considerably lower the cost of shipping.

For now, that’s the only Electra Beverages update we have, but if we get more news, we will be sure to update this page!

For updates on the other companies that appeared on Shark Tank Season 12 Episode 9, be sure to check out the links below:

For more Season 12 company updates, be sure to check out our Season 12 products page!