Rounder Bum Update | Shark Tank Season 9

Men often struggle with limited underwear options that address their physique concerns. To solve this issue, Jonathan Diersing created Rounder Bum, a line of underwear featuring lifting straps and padding to enhance appearance. He aimed to expand the brand’s retail presence to meet this growing demand. Let’s take a look at our Rounder Bum update and pitch recap to see if the sharks were interested in making a deal.

If you’re short on time, here’s a quick overview of what happened to Rounder Bum after Shark Tank.

Jonathan Diersing appeared on Shark Tank Season 9 to pitch his company, Rounder Bum, seeking $150,000 in exchange for 10% equity. After his pitch, he received an offer from Kevin O’Leary for $150,000 for 5% equity plus $2 dollar royalty until 2x is returned.

In terms of a Rounder Bum update, the company has continued to thrive and has expanded its product line. Additionally, they are now doing $3 million in annual revenue.

Shark	Result
Kevin O’Leary	Accepted offer of $150,000 for 5% equity plus $2 dollar royalty
Robert Herjavec	No offer
Lori Greiner	No offer
Mark Cuban	No offer
Daymond John	No offer

Shark Tank Rounder Bum Pitch

• Entrepreneurs: Jonathan Diersing
• Business: Underwear for men
• Ask: $150,000 for 10% equity
• Result: $150,000 for 5% equity plus $2 royalty until 2x is returned
• Sharks: Kevin O’Leary

Jonathan began his pitch by introducing his innovative men’s underwear line, Rounder Bum, designed to enhance physical appearance and boost confidence. 

He explained to the sharks that he sought investment to expand operations, enhance marketing efforts, and reach a wider audience.

Rounder Bum is designed for men who want a confidence boost through body-sculpting underwear.

Their underwear and fitted shirts use “Padded Tech” and “Lift Tech” to strategically enhance the wearer’s backside and front for a more rounded and defined look. 

Rounder Bum prioritizes comfort, designing the integrated padding to be discreet and comfortable for all-day wear.

This product appeals to men of all spec who may feel insecure about their physique.

Furthermore, its supportive padding and body-shaping features empower men to feel more confident about their bodies. 

Rounder Bum’s “muscle shirts” offer subtle padding to create a more muscular appearance. Meanwhile, the underwear line addresses concerns about a flat backside or lack of definition. 

The product has received many positive reviews, highlighting its positive impact on self-esteem. 

Jonathan informed the sharks that a pair of Rounder Bum underwear costs $25.

He reported $1 million in sales, with $700,000 coming in the past year (2016), earning a profit of $200,000 on the $700,000. 

Jonathan explained that he needed the investment to hire a marketing team, as he was currently running the business on his own.

He projected $1 million in sales for 2017 and $1.5 million for the following year (2018).

Daymond John cited a conflict of interest with another company he invested in that was doing something similar and withdrew from the deal.

Kevin O’Leary offered $150,000 for 5% equity plus a $2 royalty on every unit sold until he doubled his money. 

Mark Cuban and Lori Greiner were not interested and dropped out. 

Robert Herjavec offered $150,000 in exchange for 20% equity.

Jonathan felt that Robert’s equity demand was too high and decided to accept Kevin’s offer instead. 

Now that we know how the negotiations ended, let’s get a Rounder Bum update to see what happened after Shark Tank.

Shark Tank Rounder Bum Update

Our research on the Rounder Bum update reveals that Kevin O’Leary successfully closed the deal.

Shortly after airing on Shark Tank, Rounde rBum experienced immediate success. 

Kevin honored his agreement by actively promoting the products on his social media channels, significantly boosting their visibility. 

As a result, the company’s sales skyrocketed, making Rounder Bum the fourth best-selling men’s underwear on Amazon. 

By May 2022, they were generating $3 million in annual revenue.

According to our Rounder Bum update research, the company has since expanded its product line.

It now includes boxers, boxer briefs, trunks, briefs, jocks, thongs, shirts, and accessories for men. All products are available for purchase on the Rounder Bum website. 

Clearly, the deal with Mr. Wonderful was fruitful and cemented Rounder Bum’s market presence, leaving room for further growth.

Our next Rounder Bum update promises to be an exciting one.

You can find the other company updates from Season 9 Episode 18 here:

• Brush Hero Update
• Savy Update
• Guzzle Buddy Update

For more updates, be sure to check out our Shark Tank Season 9 page.