Nootrobox Supplements Update | Shark Tank Season 8

Geoffrey Woo and Michael Brandt’s memory-enhancing chewable coffee products, Nootrobox, are designed to improve mental alertness, memory, and overall cognitive function. This solution offers individuals a way to boost their mental performance without the negative side effects of traditional stimulants. Will the sharks see the potential in this brain-boosting venture? Let’s find out in our Nootrobox update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Nootrobox after Shark Tank.

Geoffrey and Michael appeared on Shark Tank Season 8, seeking $2,000,000 for 5% equity in their memory-enhancing chewable coffee product, Nootrobox. After their pitch, they left without a deal.

In terms of a Nootrobox update, the company successfully rebranded as Health Via Modern Nutrition (HVMN). They now focus on ketone-based energy products and secured a $6 million contract with the U.S. Special Operations Command. Nootroobox has grown to around $4 million in annual revenue.

Shark	Result
Lori Greiner	No offer
Robert Herjavec	No offer
Daymond John	No offer
Mark Cuban	No offer
Kevin O’Leary	No offer

Shark Tank Nootrobox Pitch

• Entrepreneurs: Geoffrey Woo and Michael Brandt
• Business: Memory-enhancing chewable coffee products
• Ask: $2,000,000 for 5% equity
• Result: No deal
• Sharks: None

Geoffrey and Michael stepped into Shark Tank looking for a $2 million investment in exchange for 5% of their nootropic supplement company, Nootrobox.

They hoped the sharks’ expertise could help them expand their product line and distribution while scaling their cognitive enhancement business.

Nootrobox offers a range of supplements designed to boost brain function.

Their products include Go Cubes and chewable coffee cubes for energy. They also offer Sprint for focus and concentration and Rise, which supports long-term memory and cognitive performance.

Furthermore, they have a Keto Series with MCT Oil Powder and Ketone Mix for those on a ketogenic diet.

Their Nootropic Series features supplements like Rise and Kado for focus and memory. It also includes Yawn, a sleep aid to promote better rest.

All of their products use scientifically researched ingredients and are aimed at people who want to improve their brain performance, energy, and overall wellness.

The sharks were immediately caught off guard by Nootrobox’s $40 million valuation, the highest ever on the show.

Unfortunately, Geoffrey and Michael spent too much time explaining the science behind their products, which made the sharks doubt the business potential.

Chris Sacca raised concerns about possible long-term health effects and dropped out of the negotiations.

Lori Greiner liked the product but felt they needed a better salesperson, so she passed.

Kevin O’Leary, unimpressed with the valuation, called the product “sugar cubes” and opted out.

Robert Herjavec found the pitch unclear and decided not to invest.

Mark Cuban was the last to exit, saying the valuation was just too high.

In the end, Geoffrey and Michael left without a deal, unable to convince the sharks of Nootrobox’s potential despite their deep dive into the science behind it.

Now that we understand how the negotiations concluded, let’s get a Nootrobox update to see how their company is doing.

Shark Tank Nootrobox Update

Our Nootrobox update found that the company received six times the usual number of orders over the weekend after the episode aired.

In June 2017, they rebranded Nootrobox as Health Via Modern Nutrition (HVMN), shifting the focus to broader nutrition solutions beyond nootropics.

That same year, they launched their flagship product, HVMN Ketone Ester, a ketone-based energy supplement.

By 2019, HVMN decided to focus solely on the ketone market, phasing out older products like Go Cubes to concentrate on Ketone Ester and, later, its improved version, Ketone-IQ.

Additionally, Ketone-IQ was introduced as an energy shot designed in March 2019 to boost focus and athletic performance.

Around this time, HVMN also started a podcast featuring discussions on health, nutrition, and diet trends, with Woo and Brandt interviewing experts and athletes.

In February 2020, our Nootrobox update found that the company secured a $6 million contract with the U.S. Special Operations Command (USSOCOM) to study ketones in extreme environments for soldiers and pilots.

This partnership, which lasted until September 2023, helped refine Ketone-IQ, making it more effective and affordable.

Alongside this, our Nootrobox update found that the company collaborated with athletes like snowboarder Senna Leith, marathoner Matthew Johnson, and YouTuber Jake Paul to promote their products.

HVMN’s growth continued, raising over $8.2 million in funding through two rounds.

At the time of writing, Nootroobox has grown to around $4 million in annual revenue and remains a leader in the health and performance industry.

We’re calling this Nootrobox update a success.

For more updates from Shark Tank Season 8 Episode 10, be sure to check out:

• Inboard Technology Electric Skateboard Update
• PetPlate Dog Food Delivery Update
• Nomiku Sous Vide Cooker Update

Before you go, check out our Shark Tank Season 8 page for more updates