Mr. Tod’s Pie Factory Update | Shark Tank Season 1

Tod Wilson faced a tough time after expanding his business too quickly, even living out of his car for a while. This setback led him to focus on his signature miniature sweet potato pies, which sold well both in stores and online. As a result, he successfully rebuilt Mr. Tod’s Pie Factory, maintaining strong community ties while growing his online business. Now, let’s see if the sharks were interested in his company in our Mr. Tod’s Pie Factory update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Mr. Tod’s Pie Factory after Shark Tank.

Tod entered Shark Tank Season 1, seeking $460,000 for 10% equity in his pie business, Mr. Tod’s Pie Factory. After delivering his presentation, he struck a deal with Barbara Corcoran and Daymond John for $460,000 in exchange for 50% equity.

In terms of a Mr. Tod’s Pie Factory update, the company received significant media attention and recognition. Tod expanded his business by opening a large store in SoHo, and the company now generates $12 million in annual revenue.

Shark	Result
Barbara Corcoran and Daymond John	Accepted offer of $460,000 for 50% equity
Robert Herjavec	No offer
Kevin O’Leary	No offer
Kevin Harrington	No offer

Shark Tank Mr. Tod’s Pie Factory Pitch

• Entrepreneur: Tod Wilson  
• Business: Pie Business
• Ask: $460,000 for 10% equity
• Result:  $460,000 for 50% equity
• Sharks:  Barbara Corcoran and Daymond John

Tod started his pitch to the sharks by sharing his dedication to creating fresh, high-quality pies and his vision for expansion. 

The sharks were impressed by his compelling story and delicious samples.

He explained that he wanted to use the investment to scale production, enhance marketing efforts, and solidify his business as a leading dessert brand.

Mr. Tod’s Pie Factory specializes in Southern-style desserts, focusing on high-quality ingredients and familiar flavors.

Their signature product is the sweet potato pie, featuring a velvety sweet potato filling in a flaky crust. 

The bakery also offers a variety of sweet baked goods, including southern-style muffins, creamy cheesecakes, and seasonal fruit cobblers. 

They prioritize customer satisfaction by expanding their menu and offering products through retail locations, wholesale partnerships, and online ordering for nationwide delivery.

Tod told the sharks that his company had sold more than $850,000 wholesale and mentioned McDonald’s as a potential major customer.

However, Robert Herjavec was worried about Tod expanding too quickly and losing control. 

Robert Herjavec dropped out of the deal, citing concerns about Tod’s financial discipline. 

Kevin O’Leary also dropped out because he said he would need a lot of equity to make the deal work. 

Kevin Harrington found Tod’s valuation unrealistic and opted out as well. 

Ultimately, Daymond John and Barbara Corcoran teamed up and offered $460,000 for 50% equity. After some deliberation, Tod accepted their offer.

Was this the right move for Tod? Find out in our Mr. Tod’s Pie Factory update.

Shark Tank Mr. Tod’s Pie Factory Update

After airing, the deal with Daymond and Barbara fell through. However, the reasoning behind the deal’s breakdown is unclear. 

However, the business received lots of media attention as a result of its Shark Tank appearance.

This led to a feature in Jet magazine’s 2009 gift guide and appearances on Rachel Ray and Oprah Winfrey.

In December 2017, Tod faced witness tampering charges, which were later dismissed. 

By March 2019, he sued the Englewood, New Jersey, police department for false imprisonment and malicious prosecution, but the lawsuit was dismissed in November 2021. 

Despite these challenges, Tod has experienced success with a variety of pies, but his Sweet Potato Pie recipe reigns supreme.

It accounts for over 90% of its revenue and dominates the wholesale market.

He has leveraged this opportunity by expanding online and partnering with local New Jersey stores. 

Further, he opened a mobile operation and a larger retail store in SoHo and shipped his pies nationwide from his website.

Our Mr. Tod’s Pie Factory update found that since Shark Tank, the company has grown to over $12 million in annual revenue. 

If we get another Mr. Tod’s Pie Factory update, we will let you know!

You can find the other company updates from Season 1 here:

• Ionic Ear
• Wispots
• Ava the Elephant
• College Foxes Packing Boxes

Before you go, check out our Shark Tank Season 1 page for more updates.