Nuchas Update
Company Updates Season 10 

Nuchas Handheld Foods Update | Shark Tank Season 10

Andrew Smith

Ariel Barbouth came onto Season 10 of Shark Tank to look for an investment of $2 million for just 8% equity of his food company, Nuchas. This is one of the largest imputed valuations for a company to ever appear on Shark Tank. Let’s see if Ariel was able to convince the sharks to invest millions of dollars into his company before we shift our focus and get a Nuchas update to see how the company is doing.

Shark Tank Nuchas Update

Nuchas Update

  • Entrepreneurs: Ariel Barbouth
  • Business: Empanadas
  • Ask: $2 million for 8% equity
  • Result: No deal
  • Sharks: None

The first question on the mind of the sharks was the company’s sales numbers. It turns out that Ariel’s company had already done $5 million in the current calendar year. The company operated a kiosk in Times Square that averaged $800,000 in revenue, annually. Another $3 million of the company’s gross revenue was from sales to external third parties.

Ariel told the sharks that he expected to net about $700,000 in profits during the current year and can multiply that net profit number by three times that amount if his company reached its projection of $12 million in gross sales.

Mark Cuban didn’t see any way for him to make his money back and admitted to Ariel that he wouldn’t be able to make an offer to his business. He would be the first shark to drop out of the negotiations without making an offer. It wouldn’t take long for Lori Greiner to drop out as well because she didn’t want to invest $2 million for such a small chunk of equity.

Daymond John decided to offer $2 million for 25% equity in the business. Shortly after hearing Daymond’s offer, Barbara Corcoran also made an offer of $1 million for 100% of the company’s retail portion, while she would offer the other $1 million as a loan.

Ariel respectfully declined both offers and ultimately left Shark Tank without a deal with any of the sharks. Now, let’s get a Nuchas update to see if Ariel made the right decision for his company.

It appears that he’s managed to grow his company, despite struggling through the COVID-19 pandemic at times. Nuchas is still in operation and is estimated to be generating about $4 million per year in gross revenue. The Nuchas company has also landed a collection of new partnerships and continues to look for new ways to grow and expand.

You can find the other company updates from Season 10 Episode 18 here:

Don’t forget to take a look at our Season 10 products page! We’ve got more company updates from Shark Tank Season 10.

Andrew Smith
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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!