IceBeanie Update | Shark Tank Season 12
Professional surfer Nic Lamb had a bad surf accident that left him with a concussion and migraine headaches. Ice packs helped his headaches, but he found it hard to keep them on his head. Because of this, he created a beanie with built-in ice packs! Will he surf away with a deal on
If you’re short on time, here’s a quick overview of what happened to IceBeanie after
IceBeanie appeared on
| Shark: | Result: |
| Mark Cuban | Accepted deal of $50,000 for 25% equity |
| Kevin O’Leary | No Offer |
| Daymond John | $100,000 for 25% equity |
| Barbara Corcoran | No Offer |
| Lori Grenier | No Offer |
Shark Tank IceBeanie Update
- Entrepreneur: Nic Lamb
- Business: A beanie with ice packs
- Ask: $50,000 for 20% equity
- Result: $50,000 for 25% equity
- Shark: Mark Cuban
Pitched by creator Nic Lamb on Shark Tank Season 12 Episode 13, IceBeanie is a head covering that offers natural migraine relief. Additionally, it can be used for post-workout cooldowns, chemotherapy, and more.
Reduce the stress and anxiety associated with migraines, headaches, concussions, stress, inflammation, hangovers, chemo recovery, tension, TBI, fevers, sports injuries, and more! Greatly impact your ability to operate normally and enjoy peace of mind with our on-demand migraine relief solution!
Nic is a professional surfer that ended up with a bad concussion and couldn’t find a good solution to get relief from migraine pains. So he created IceBeanie.
As the name implies, it’s basically a beanie that’s also an ice pack. Nic shared that the compression around his head helped relieve him of a lot of migraine pain.
Despite only being live for a few months, IceBeanie has already sold 2,500 units, which has resulted in $100,000 in sales. All of these sales have been direct to consumers through Amazon, Etsy, and the IceBeanie website.
Even better, Nic is able to make an IceBeanie for $7 and sells them for $39.95.
Further, Nic has used his leverage as a professional athlete to get even more athletic influencers to help promote the product. He shared that a lot of athletes enjoy using it after an intense workout to help cool down.
Kevin O’Leary shared that while he respected the business that Nic had built, he felt that the market was just too small and dropped out.
Lori Greiner felt that the competition would be too much to compete with and dropped out.
Mark Cuban liked the business and said that if all else failed he could get them into the Dallas Mavericks locker room. He offered him $50,000 for 30% of the company, and Nic negotiated the deal to $50,000 for 25% equity.
After agreeing to the deal, Robert Herjavec and Daymond John both expressed interest in making an offer. Daymond even offered Nic $100,000 for 25% equity, after the deal with Mark had been made.
Despite this, Nic honored his deal with Mark, and IceBeanie finally left the tank with a new partner. Keep reading our IceBeanie update to find out what happened after
In terms of an IceBeanie update after
With rave reviews on Amazon and the company website, customers share their good experiences with the product, getting relief from several different ailments. They even have a shoutout on their website from Oscar Award Winning Actor, Geena Davis.
Our IceBeanie update research also found that the deal with Mark did close. During an interview with TrepTalks, Nic shared that working with Mark has been great and that he has helped keep him laser-focused on the business.
Nic shared, “I’d say the primary advice he’s given for us has been just stay laser focus right now and continue to do what you’re doing.”
If you want to share some IceBeanies with friends and family, they have some different bundle deals on the IceBeanie website. Be sure to check them out!
For updates on the other products featured on Season 12 Episode 13, be sure to check out the links below.
For more, be sure to check out our Shark Tank Season 12 Products page.
Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!