MisoMedia Music Training App | Shark Tank Season 3
Entrepreneur Aviv Grill pitched his software company during
If you’re short on time, here’s a quick overview of what happened to MisoMedia after
Aviv Grill appeared on
| Shark: | Result: |
| Mark Cuban | Accepted deal for $300,000 for 8% equity |
| Kevin O’Leary | $100,000 for 3.33% equity |
| Barbara Corcoran | No offer |
| Robert Herjavec | No offer |
| Daymond John | No offer |
Shark Tank MisoMedia Update
- Entrepreneur: Aviv Grill
- Business: Digital music education software
- Ask: $300,000 for 5% equity
- Result: $300,000 for 8% equity
- Shark: Mark Cuban
Aviv walked into the tank and introduced the sharks to the MisoMedia app. If you are a budding musician, looking for more musical training in different instruments, the MisoMedia Music app can help.
It’s available for iPads and iPhones, and it helps users learn to play the ukulele, banjo, guitar, bass, and mandolin. If you don’t have a real instrument to learn on, you can actually use a virtual instrument in the app.
However, he showed them how it worked both with just the app, and with a physical ukulele. He essentially compared the process to that of Guitar Hero, regarding how user friendly it is.
As the notes scroll down the screen, you play the note when it hits the yellow bar. Although, if you want to use the app with a live instrument, then he sells adapters so that you can actually plug the instrument into the phone or tablet.
He then invited renowned musician, Ingrid Michaelson, to demonstrate how the software worked, to the sharks’ delight. It turns out, that she’s actually an advisor to the company.
Kevin O’Leary asks about Aviv’s background. He shares that his dad is a recording engineer, and his mom is an opera singer.
He has worked in entertainment, however, this is his first tech company. Following its debut, he closed an investment round let by Google Ventures, in which they put in $100,000.
Additionally, Justin Timerblake as come on board the company as well. Kevin then asks if anyone can use the app, or do they need to be a novice musician.
Aviv clarifies that it’s for anyone, but also musicians who just want to learn more music. Further, he states that sheet music in the United States alone, is a $600 million business.
Robert Herjavec asked about sales, and Aviv said he’d had 80,000 downloads of the iPad app on the App Store in the past month. The app itself was free, but included in-app purchases such as sheet music.
The aim was to eventually retain customers. Robert highlighted that Aviv found a clever way to attract a traditional market.
Daymond John was taken aback by the valuation of the company, as were Kevin O’Leary and Barbara Corcoran. Aviv told them that the valuation had grown thanks to its endorsers.
Daymond still felt insulted by the 5% stake on offer. He thought there was something odd about that, and ultimately went out.
Barbara Corcoran said she’d basically been burnt by technology ventures before, and then went out.
Kevin eventually offered $100,000 for 3.33% equity, and said Aviv should be looking for the rest of the money from the other sharks.
At this point Robert said he would offer $300,000 for 10% equity. Aviv countered with $300,000 for 7% equity.
However Robert rejected the counter, and then went out.
Kevin and Mark Cuban were left in play. Consequently Mark was interested, so he offered $300,000 for 8% equity, and Kevin tried to get in on the deal.
However Mark told Aviv they didn’t need him. With that, Aviv finally accepted Mark’s offer, with Kevin getting cut out.
What do you think happened following
Our MisoMedia update shows that the company did not make it long after its appearance on
Aviv eventually moved on to other ventures regarding software projects. Because the company is no longer in business, this will be our final MisoMedia update.
Are you curious about the other companies featured on Season 3 Episode 9? Follow the links below to see how they did in the tank.
For even more on companies and products, be sure to stop by our Season 3 Products Page before you go!
Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!
