The Matte Makeup Organizer Update | Shark Tank Season 12

Massachusetts native, Melissa Clayton, created The Matte to solve her bathroom storage problems. The sleek, compact, and foldable surface could just as easily be packed away as it could be deployed, which is why Melissa decided to bring it into the Shark Tank to ask for $100,000 in exchange for 20% equity. After a successful pitch, Melissa bagged arguably the best shark for her product in Lori Greiner for $100,000 and 33.3% equity. Considering how quickly Lori can blow up products, you might want a The Matte Makeup Organizer update. Don’t worry. We’ve got you all covered.

Shark Tank The Matte Makeup Organizer Update

The Matte Makeup Organizer Update

  • Entrepreneur: Melissa Clayton
  • Business: Compact and foldable working area for makeup and other products
  • Ask: $100,000 for 20% equity  
  • Result: $100,000 for 33.3% equity
  • Shark: Lori Greiner

Melissa headed into the Shark Tank looking for a partner to help her increase the sales of her product, The Matte. Right off the bat, Melissa admits that marketing is not her strong suit. So far, all she’s done is market the product by using word of mouth and influencers, as well as organic methods. Although Melissa’s been quite successful so far, reaching even $20,000 in sales in just 30 days, she knows that she needs to do more to make The Matte successful. 

Amazon product

Unfortunately, the other sharks did not share the same enthusiasm with The Matte as Melissa did. Most struggled with the concept. Many believed that the product was too niche in a market that wasn’t large enough, to begin with. Another criticism was that The Matte didn’t really convey what the product was and how it could be used. 

Lucky for Melissa, Lori Greiner saw the value in The Matte. However, she wanted a stake that reflected how much value she also brought into the product. As a result, she asked for a higher equity stake of 33.3% in exchange for the same amount of money, $100,000, and was not willing to entertain any counteroffers. After spending a little time thinking about it, Melissa accepted Lori’s offer and walked away from the Shark Tank with a deal. 

So, what’s next? How did Lori blow up Melissa’s product and company? Well, we’ve got good news for those looking forward to hearing The Matte Makeup Organizer update. Almost immediately after the show aired, Melissa saw an influx in sales and support, with many people from the Boston community inquiring about potential product partnerships and internships. 

Unfortunately, we don’t have sales figures to show for our The Matte Makeup Organizer update but between Lori and Melissa, you’d best bet that the next time we’ll be hearing from The Matte, the sales will have increased exponentially from the $200,000 lifetime revenue that the product made prior to appearing on Shark Tank

In the meantime, be sure to check out updates for some of the other companies featured on Season 12 Episode 20:

For more on Shark Tank Season 12, be sure to check out our Season 12 Products page.