I Love Chamoy Mexican Candy Sauce | Shark Tank Season 15
Monterey, Mexico native, Annie Leal, pitched her Mexican sauce company during
If you’re short on time, here’s a quick overview of what happened to I Love Chamoy after
Annie Leal appeared on
| Shark: | Result: |
| Kevin O’Leary | $300,000 for 12.5% equity |
| Mark Cuban | No offer |
| Barbara Corcoran | No offer |
| Lori Greiner | No offer |
| Jason Blum | No offer |
Shark Tank I Love Chamoy Update
- Entrepreneur: Annie Leal
- Business: Mexican sweet sauce
- Ask: $300,000 for 5% equity
- Result: No deal
- Shark: None
Founder of I Love Chamoy, Annie Leal, entered the
Say bye to sugar and aspartame with I Love Chamoy. All of the authentic and addicting flavors of Mexican candy with none of the things you’re trying to avoid. I Love Chamoy is a sweet, tangy, and spicy sauce that’s uh-mazing on fruits, vegetables, aguas frescas, seltzers
Chamoy is a traditional Mexican candy sauce. It can be drizzled onto a variety of foods to enhance flavor but without harmful ingredients.
That’s because it’s sugar-free, carb-free, and even calorie-free. She says that soon after moving to the United States, her dad developed diabetes.
This meant that he could no longer enjoy the foods that he loved. This inspired her to develop a product that would help him safely enjoy the foods that reminded him of home.
Her product is what she calls a love letter to her dad, her culture, and her community.
At this point, the sharks get to try some samples of foods with the chamoy. Lori Greiner points out that the sauce is sweetened with monk fruit.
Kevin O’Leary doesn’t understand why she is calling it a candy, but Annie says that she grew up with this being called a candy sauce.
After sharing the sauce with the sharks, she shares that she also has an additional product line. She invites guest shark Jason Blum, CEO of Blumhouse Productions, to help her reveal it by hitting open a piñata.
Out came pouches of sugar-free Mexican candy, that she calls sweet, spicy, and tangy. They’re essentially chamoy gummies.
She’s been in business for 1 year, and in her first year, she had $550,000 in sales. Her sales, year to date, are $1.3 million.
Additionally, she’s projecting to close the year with $3.8-$4 million. Further, 80-90% of her sales are all organic, utilizing only social media for advertising.
At the time of filming, she had 500,000 followers across several social media channels. Products are in 250 stores across Texas, HEB, and Home Goods.
The sauces cost between $1.60-$2 to produce and retail for $12, and wholesale between $3.90-$4.
She carries no debt on the company and projects the current year’s profit to be around $1.5 million. Mark Cuban applauds her success.
Annie wants to utilize the help of a shark so that she can expand in the retail market. Barbara Corcoran speaks up and says that if retail is what Annie wants, then she’s not along for that ride. For this reason, she is out.
Kevin O’Leary is interested and offers $300,000 for 15% equity of I Love Chamoy.
Lori Greiner chimes in next and says she doesn’t want to take a chunk of Annie’s business. She will however be a consumer of her products.
Jason doesn’t have much expertise in this area that Annie needs, so he is also out.
Mark is out next because the product just isn’t for him.
This leaves just the offer from Kevin on the table, so Annie counters him for $350,000 for 7% equity. He says no, but she counters again with $300,000 for 8%.
Kevin counters back with $300,000 for 12.5%, and when he says it’s his final offer, she turns it down and leaves
Will Annie manage to continue growing without the help of a shark? Keep reading our I Love Chamoy update to find out!
We have good news to share in our I Love Chamoy update. Despite not getting a deal on
Her products are available on Amazon and her social media following also seems to be growing. On the I Love Chamoy website, you can also join their referral club to get 15% off of your order.
We’re sure that appearing on
As we get more news on an I Love Chamoy update we will let you know!
In the meantime, check out our updates from the other companies featured on Season 15 Episode 5 here:
For even more on companies and products, be sure to stop by our Season 15 Products Page!
Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!
