I Love Chamoy Mexican Candy Sauce Update| Shark Tank Season 15

Annie Leal’s dad was diagnosed with diabetes and could no longer eat traditional chamoy, a sweet, spicy Mexican sauce he grew up with. To help him, Annie made I Love Chamoy, a sugar-free version using monk fruit that kept all the flavor without the sugar. Now, her dad and others like him can enjoy it without worrying about their health. Will the sharks love her product enough to make an offer? Find out in our I Love Chamoy update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to I Love Chamoy after Shark Tank.

Annie entered Shark Tank Season 15, seeking $300,000 for 5% equity in her Mexican sauce company. Ultimately, she walked away without a deal.

In terms of an I Love Chamoy update, the company refreshed its product by removing artificial red dye, using hibiscus instead, and introducing new flavors like pickle and spicy watermelon. Further, they reported over $4 million in 2023 revenue, with a $1.5 million profit and zero debt.

Shark	Result
Kevin O’Leary	$300,000 for 12.5% equity
Barbara Corcoran	No offer
Lori Greiner	No offer
Jason Blum	No offer
Mark Cuban	No offer

Shark Tank I Love Chamoy Pitch

• Entrepreneur: Annie Leal
• Business: Mexican sweet sauce
• Ask: $300,000 for 5% equity
• Result: No deal
• Shark: None

Annie walked into Shark Tank with a mariachi band playing the Shark Tank theme song.

Next, she introduced her company, I Love Chamoy, a brand built around a traditional Mexican candy sauce. Her version is sugar-free, carb-free, and calorie-free.

After her father developed diabetes and could no longer enjoy the foods he loved, Annie created a healthier version of chamoy so he could enjoy those flavors again.

She passed out samples of her sauce on a fruit cup, mango-lime ice cream, and a margarita rim. Most of the sharks liked it.

Kevin O’Leary asked why she called it candy. Annie explained that in her culture, chamoy is considered a candy sauce, not just a condiment.

Following that, she then introduced a second product. She asked guest shark Jason Blum to help break open a piñata, which revealed her new sugar-free chamoy-flavored gummies. 

It was a soft launch and an extension of her original product.

Additionally, she shared her numbers. In her first year, she sold $550,000 worth of products online through her website.

Year-to-date, she had $1.3 million in sales and expected to end the year with $3.8 to $4 million. Almost all sales came from the sauce.

Remarkably, she had no ad spend and built the brand entirely through social media. And she had about 500,000 followers across all platforms.

Furthermore, her products were present in about 450 retail stores, including H-E-B and HomeGoods.

Each bottle costs $1.60 to $2 to make. She sold them online for $12, wholesaled them for $3.90 to $4, and retailers sold them for $6 to $7.

She carried no debt and expected $1.5 million in profit by the end of the year. In addition, Annie said her customer base was diverse, not limited to the Latino community.

With that in mind, she wanted a shark to help her expand further into retail.

However, Barbara Corcoran said she didn’t believe social media success always translated to retail. She didn’t want to take the risk and went out.

Meanwhile, Kevin offered $300,000 for 15% equity. Lori Greiner liked Annie’s passion and product but didn’t want to take part in the business. She said Annie could do it on her own and stepped out.

Jason liked her energy but didn’t have experience in this area. He was out. Mark Cuban said it wasn’t a product he would eat, so he passed, too.

Still, Annie countered Kevin’s offer with $350,000 for 7% equity. Kevin declined. She tried again with $300,000 for 8%.

Kevin came back with $300,000 for 12.5% equity and called it his final offer.

Ultimately, Annie turned it down and walked out without a deal.

Will Annie manage to continue growing without the help of a shark? Keep reading our I Love Chamoy update to find out.

Shark Tank I Love Chamoy Update

In terms of an I Love Chamoy update, we found out that after the episode aired, the brand saw a spike in traffic and orders.

Sales picked up across their website, Amazon, TikTok Shop, and H-E-B grocery stores.

Further, in mid-2024, they also secured placement in select HomeGoods locations.

The product remained the same, sugar-free, monk fruit–sweetened chamoy. They updated the packaging by removing artificial red dye and using hibiscus.

Annie also rolled out new flavors like pickle and spicy watermelon to keep the brand fresh.

In terms of sales performance, the company closed in 2023 with over $4 million in total revenue.

Annie’s products are available on Amazon, and her social media following also seems to be growing.

On the I Love Chamoy website, you can also join their referral club to get 15% off your order.

As we get more news on an I Love Chamoy update, we will let you know!

In the meantime, check out our updates from the other companies featured on Season 15 Episode 5 here:

• Thrill Builders Update
• Maniac Pumpkin Carvers Update
• American Ghost Walks Update

Before you go, be sure to check out our list of all the Shark Tank Season 15 products.