Obvious Wines Update | Shark Tank Season 10

Buying wine felt confusing for everyday shoppers. Long labels, fancy terms, and too many options made it hard to know what to pick. So Brice Baillie created Obvious Wines, bottles with clear names like “Dark & Bold” or “Bright & Crisp” that tell people exactly what’s inside. It takes the guesswork out of wine shopping. Let’s find out if Brice secured a deal in our Obvious Wines update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Obvious Wines after Shark Tank.

Brice pitched his wine company on Shark Tank Season 10, seeking $150,000 for 5% equity. After his pitch, he reached an agreement for a deal with Lori Greiner for $160,000 for 12.5% equity.

In terms of an Obvious Wines update, the company declined Lori’s offer after the show and instead secured funding at a higher valuation. Further, it expanded its product line, grew retail distribution to over 500 stores, and surpassed $4 million in annual revenue.

Shark	Result
Lori Greiner	Accepted offer of $160,000 for 12.5% equity
Daymond John	No offer
Kevin O’Leary	No offer
Robert Herjavec	No offer
Mark Cuban	No offer

Shark Tank Obvious Wines Pitch

• Entrepreneur: Brice Baillie
• Business: Wine Production
• Ask: $150,000 for 5% equity
• Result: $160,000 for 12.5% equity
• Shark: Lori Greiner

Brice entered Shark Tank with a mime by his side, highlighting his French roots.

He introduced Obvious Wines, a wine company built around simplicity and accessibility.

His goal was clear: remove the intimidation from wine shopping by offering quality, sustainably sourced wines with easy-to-understand labels.

He presented two wines—one red and one white—and passed out samples to the sharks.

The sharks were impressed with the taste. Lori Greiner, who doesn’t usually like white wine, admitted she liked his.

Daymond John asked about Brice’s background. Brice explained he had a business degree, worked in finance at L’Oréal, and fell in love with California wines after moving to the U.S.

He launched Obvious Wines while still working, but quit his job the same week he landed a distribution deal—just seven months before the pitch.

Robert Herjavec asked why he leaped. Brice said his pilot sales sold out, proving strong demand.

He had sold around 9,000 bottles wholesale, totalling $100,000 in revenue. The wines retailed at $16 and sold to distributors at $11.

Kevin O’Leary asked about distribution. Brice shared that the wine was available in about 100 California locations through a distributor.

Daymond warned about the work needed to build relationships in the wine space and soon bowed out, saying it was too tough to scale.

Kevin followed, citing a conflict with his own wine brand and bragging about his $10 million revenue expectations.

Mark Cuban declined to invest, joking that he doesn’t do deals involving mimes.

That left Lori. She offered Brice $150,000 for 12.5% equity. Brice hesitated, saying he was expecting to give away 7.5%.

After some negotiations and counteroffers, they ultimately agreed on a deal of $160,000 for 12.5% equity.

As he left, he toasted the sharks and the Chevaliers du Tastevin, hopeful for the brand’s future.

Now let’s see what our Obvious Wines update reveals about Brice and his company today.

Shark Tank Obvious Wines Update

Our Obvious Wines update found that Brice never finalized the deal with Lori because he was able to secure an investment at a higher valuation than what Lori had offered.

After the show, the company grew its lineup to six wines, including a Chardonnay and a rosé.

Sales hit $1.3 million in 2020, a 34% jump from the year before.

In 2021, they offered a $6,000 lifetime subscription for four bottles per month.

Further, in 2022, Obvious Wines had retail distribution in over 500 stores across six states, including Texas, Florida, and New York.

Additionally, our Obvious Wines update found that the company raised over $223,000 through a StartEngine crowdfunding campaign at an $11 million valuation.

At the time of writing, annual revenue is around $4 million.

You can visit the Obvious Wines website to learn more about their latest wines.

We can’t wait to bring you another exciting Obvious Wines update.

You can find the other company updates from Season 10 Episode 12 here:

• ZuGoPet Update
• Twist It Up Comb Update
• Monti Kids Update

Before you go, be sure to check out our list of all the Shark Tank Season 10 products.