Invis-a-Rack Truck Bed Rack | Shark Tank Season 3

Entrepreneur and patriot Donny McCall pitched his truck accessory during Shark Tank Season 3. Invis-a-Rack is basically a retractable rack system for pick-up trucks. Donny saw a need to create a balance between having a functional work vehicle, and one to enjoy with family. Will the sharks be impressed? Find out in our Invis-a-Rack update.

If you’re short on time, here’s a quick overview of what happened to Invis-a-Rack after Shark Tank!

Donny McCall appeared on Shark Tank Season 3, but walked away without a deal. In terms of an Invis-a-Rack update, the company is still in business. Donny gained quite the success after appearing on the show, and eventually exclusive licensing rights were acquired by Dee Zee Inc.

Shark: Result:
Mark Cuban  No offer
Kevin O’Leary No offer
Robert Herjavec No offer
Barbara Corcoran  No offer
Daymond John No offer

Shark Tank Invis-a-Rack Update

Invis-a-Rack update

  • Entrepreneur: Donny McCall
  • Business: Cargo rack for truck beds
  • Ask: $100,000 for 10%
  • Result: No deal
  • Shark: None

Founder of Invis-a-Rack, Donny McCall, walked into the tank and told the sharks about his pick-up truck, and how his wife refused to go out with him because it always looked like a work vehicle.

Dee Zee DZ951600 Invis-A-Rack Cargo Management System
  • Small Storage Box (6-inch-8-inch Beds) to Complete Rail Sections 
  • Weight: 46.000 lbs 
  • 500 lb. Weight Capacity

We earn a commission if you make a purchase, at no additional cost to you.

This eventually inspired Donny to create a cargo frame rack for truck beds, that could basically be set up in less than a minute. This would allow truck drivers to easily convert their truck from professional use, to leisure.

Kevin O’Leary asked how much the rack could hold. Donny said they tested it up to 1500 pounds on his truck, but didn’t go further out of fear of crushing the vehicle.

Kevin also asked if the rack would fit any generic pick-up truck bed, and Donny confirmed that it would. Barbara Corcoran was curious about whether Donny was planning to hire more people, and Donny said that was the goal: to hire hundreds of people.

Further, he wants to give back to his community with jobs, and he makes a point to buy materials that only come from America. He says that his community in rural North Carolina has taken a huge hit in the economic down turn, just like many other communities.

In the first year of business, he’s had $50,000 in sales, however, he has not made any profit off of that. Altogether, that came from 150 units.

Kevin wondered why Donny wasn’t selling to a distributor, with Mark Cuban and Robert Herjavec agreeing with that. Donny answered, saying because it wasn’t a product that required the use of a distributor.

Additionally, he is firm on keeping his product ‘Made in the USA’, and will not bend on this.

Daymond John said he wasn’t sure about that, considering Donny had no orders. He asked what the profit was on the $50,000, and Donny admitted there was no profit.

With each unit costing $250 to make, the sharks kept asking why he wouldn’t outsource it overseas. Donny said he wouldn’t consider that option, but Kevin highlighted that Donny couldn’t do it on his own. 

Robert made the point of saying that Donny should do the best thing for the business. Barbara thought Donny was too resistant to change and closed-minded, so she went out.

Kevin agreed with that, and added that he didn’t think Donny was ready to do what was necessary to succeed. He ultimately went out.

Although Daymond likes Donny, he doesn’t think he’s approaching the business in a successful way. So, for this reason, he is out. 

Donny focused on Robert, who empathized with him as a fellow factory worker’s son.

At this point in the pitch, Robert got emotional reminiscing about his immigrant father, and likewise, he admired what Donny was doing. However, it’s too soon, so he’s out.

Mark said it’s also too early for him to invest, so he is also out. Because of this, Donny left empty-handed.

What do you think happened following Shark Tank? Keep reading our Invis-a-Rack update to find out.

Our Invis-a Rack update reveals that Donny became a popular figure among Americans, thanks to his patriotic stance. The company grew and exclusive licensing rights were acquired by Dee Zee Inc.

You can check out the Invis-a-Rack products on the Dee Zee Inc. website. The Invis-a-Rack is also available on Amazon. 

If you’d like to get your own Invis-a-Rack, they sell for anywhere between $800-$1200.

We’ll certainly let you know if we learn anything new about this company. However, in the meantime, check out our other company updates from Season 3 Episode 2 here:  

For even more on companies and products, be sure to stop by our Season 3 Products Page before you go! 


Website | + posts

Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!