BRUW Coffee Filter Update | Shark Tank Season 10
18 year old entreprenuer Max Feber, pitched his coffee product during
If you’re short on time, here’s a quick overview of what happened to BRUW after
Max Feber appeared on
| Shark: | Result: |
| Mark Cuban | Accepted deal for $50,000 for 30% equity |
| Daymond John | $50,000 for 30% equity |
| Kevin O’Leary | $50,000 for 50% equity |
| Robert Herjavec | No offer |
| Lori Greiner | No offer |
Shark Tank BRUW Update
- Entrepreneurs: Max Feber
- Business: Cold Brew Coffee
- Ask: $50,000 for 25% equity
- Result: $50,000 for 30% equity
- Sharks: Mark Cuban
Founder of BRUW, Max Feber, loves cold brew coffee. Because it brews in cold water, instead of hot, it doesn’t extract as much acidity, leaving the coffee sweeter and smoother.
The only problem is, cold brew coffee makers can be expensive. When Max tried old fashioned ways of cold-brewing, they didn’t work either, so that’s when he invented BRUW.
The BRUW is basically a coffee filter, but not the traditional kind. To make cold brew coffee using the BRUW, you essentially just fill a mason jar with water, then add your coffee grounds.
Screw on the BRUW coffee filter lid, then let it sit in your fridge overnight. The next morning, screw another mason jar onto the top of the BRUW, flip it over, and watch as your cold brew coffee filters from the original jar, to the new one.
Your cold brew is then ready to drink and enjoy, all without an expensive machine.
Max explained to the sharks that his best-selling product was the BRUW Cold Brew Coffee Filter, which retails for between $15-$20. Every unit costs $4 to manufacture, but Max is confident he can get that down to just under $2 per unit in the future with additional scale orders.
While the product is currently only being sold online, Max explained to the sharks that he was hoping to utilize their guidance to get into big-box retail.
Kevin O’Leary asked about sales numbers over the past year. Max said that the company managed to do $50,000 in revenue during the last calendar year, and is currently on a trajectory to double at the time of his pitch on
After hearing the sales numbers, and learning a little bit about Max’s background, Kevin decided to offer him $50,000 for 50% equity in his company.
Lori Greiner decided to drop out because she wasn’t comfortable investing in this type of product.
Daymond John was interested, so he eventually made an offer of $50,000 for 30% equity. That said, he would prefer to take the product down a pathway of licensing.
Mark Cuban made an identical offer, but wanted to focus on keeping the current margins. He also wanted to use the money for advertising.
It didn’t take very long for Max to accept Mark Cuban’s offer, which ultimately wasn’t very far off of his asking investment anyways.
Did Mark finally help Max to reach his business goals for his company? Keep reading our BRUW update to find out what happened following
Let’s shift to taking a look at the BRUW update after
Following the deal, he was able to expand his product line, and offer a variety of different drinks that customers could buy through his website.
After a few years, the company was sold to Snarky Tea in April 2020. Snarky Tea happens to be another
That said, a quick look at the Snarky Tea website, shows that the BRUW isn’t currently available for sale.
Despite this, it seems that selling his entire company was a success story for Max Feber, who always dreamed of being an entrepreneur and coming on
With the company being sold and Max making a profitable exit, we’d call this BRUW update a success! However, this will be our final BRUW update.
You can find the other company updates from Season 10 here:
For even more on companies and products, be sure to stop by our Season 10 products page!
Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!