BRUW Coffee Filter Update | Shark Tank Season 10

Max Feber came into the Shark Tank asking for a $50,000 investment for 25% equity in his coffee company known as BRUW. With an imputed valuation of $200,000, Max had his work cut out for him to finalize a deal. Before we take a look at our BRUW update, let’s see if Max was able to impress the sharks enough to earn investment in his business.

Shark Tank BRUW Update

Bruw Update

  • Entrepreneurs: Max Feber
  • Business: Cold Brew Coffee
  • Ask: $50,000 for 25% equity
  • Result: $50,000 for 30% equity
  • Sharks: Mark Cuban

Max explained to the sharks that his best-selling product was the BRUW Cold Brew Coffee Filter. Every unit costs $4, but Max is confident he can get that down to just under $2 per unit in the future with additional scale orders. While the product is currently only being sold online, Max explained to the sharks that he was hoping to utilize their guidance to get into big-box retail.

As Kevin O’Leary asked about sales numbers over the past year, Max said that the company managed to do $50,000 in revenue during the last calendar year and is currently on a trajectory to double at the time of his pitch on Shark Tank. After hearing the sales numbers and learning a little bit about Max’s background, Kevin decided to offer him $50,000 for 50% equity in his company.

Lori Greiner decided to drop out because she wasn’t comfortable investing in this type of product. Daymond John was interested and made an offer of $50,000 for 30% equity and would prefer to take the product down a pathway of licensing.

Mark Cuban made an identical offer but wanted to focus on keeping the current margins and using the money for advertising. It didn’t take very long for Max to accept Mark Cuban’s offer, which ultimately wasn’t very far off of his asking investment.

Let’s shift to taking a look at the BRUW update after Shark Tank. The company eventually finalized and completed the deal with Mark Cuban. Max was able to expand his product line and offer a variety of different drinks that customers could buy through his website.

After a few years, the company was sold to Snarky Tea in April 2020. It seems that selling his entire company was a success story for Max Feber, who always dreamed of being an entrepreneur and coming on Shark Tank.

With the company being sold and Max making a profitable exit, we’d call this BRUW update a success!

You can find the other company updates from Season 10 here:

Don’t forget to take a look at our Season 10 products page! We’ve got more company updates from Shark Tank Season 10.

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Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!