Max Feber came into the S
Shark Tank BRUW Update
- Entrepreneurs: Max Feber
- Business: Cold Brew Coffee
- Ask: $50,000 for 25% equity
- Result: $50,000 for 30% equity
- Sharks: Mark Cuban
Max explained to the sharks that his best-selling product was the BRUW Cold Brew Coffee Filter. Every unit costs $4, but Max is confident he can get that down to just under $2 per unit in the future with additional scale orders. While the product is currently only being sold online, Max explained to the sharks that he was hoping to utilize their guidance to get into big-box retail.
As Kevin O’Leary asked about sales numbers over the past year, Max said that the company managed to do $50,000 in revenue during the last calendar year and is currently on a trajectory to double at the time of his pitch on
Lori Greiner decided to drop out because she wasn’t comfortable investing in this type of product. Daymond John was interested and made an offer of $50,000 for 30% equity and would prefer to take the product down a pathway of licensing.
Mark Cuban made an identical offer but wanted to focus on keeping the current margins and using the money for advertising. It didn’t take very long for Max to accept Mark Cuban’s offer, which ultimately wasn’t very far off of his asking investment.
Let’s shift to taking a look at the BRUW update after
After a few years, the company was sold to Snarky Tea in April 2020. It seems that selling his entire company was a success story for Max Feber, who always dreamed of being an entrepreneur and coming on
With the company being sold and Max making a profitable exit, we’d call this BRUW update a success!
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