BRUW Coffee Filter Update | Shark Tank Season 10

One day in his kitchen, 18-year-old entrepreneur Max Feber tried making cold brew coffee and ended up with a big mess. It was hard to filter, the cleanup was annoying, and the whole thing took too much time. So he came up with BRUW, a simple setup using two mason jars and a special lid that makes cold brew fast, clean, and easy. Will his pitch leave him drinking up a deal? Find out in our BRUW update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to BRUW after Shark Tank.

Max pitched his coffee product on Shark Tank Season 10, seeking $50,000 for 25% equity. He ultimately made a deal with Mark Cuban for $50,000 and 30% equity.

In terms of a BRUW update, the company expanded its product line to include ready-to-drink beverages sold online. In April 2020, the company was acquired by another Shark Tank company for an undisclosed amount.

Shark:	Result:
Mark Cuban	Accepted deal for $50,000 for 30% equity
Daymond John	$50,000 for 30% equity
Kevin O’Leary	$50,000 for 50% equity
Robert Herjavec	No offer
Lori Greiner	No offer

Shark Tank BRUW Pitch

• Entrepreneur: Max Feber
• Business: Cold Brew Coffee Filter
• Ask: $50,000 for 25% equity
• Result: $50,000 for 30% equity
• Shark: Mark Cuban

Max walked into Shark Tank to pitch BRUW, a cold brew coffee filter he invented to make at-home brewing easier and cleaner.

He explained that while cold brew coffee is popular for its smooth taste and lower acidity, making it at home is usually messy and time-consuming.

BRUW solves that with a simple, double-sided mason jar lid that filters the coffee using gravity—no complicated machinery, no cleanup hassle.

To show how it worked, Max handed out samples brewed with his product.

The sharks liked the coffee, though their tastes varied. Kevin O’Leary was the first to speak, asking how many people make cold brew coffee.

Max said the trend was growing fast, and coffee shops were charging $2–$3 more per cup due to the brewing method.

Robert Herjavec then asked if Max sold just the filter or included mason jars, too.

Max replied that his best-selling product was the BRUW filter with a straw, which retailed for $15–$20 and cost $4 to produce, though he hoped to cut that cost to $1.50 with better machinery.

He explained that he currently sells BRUW online but wanted to expand into big-box retailers. When Kevin asked where specifically, Max said places like Target or Bed Bath & Beyond.

Robert followed up by asking if there was competition. Max admitted there were other cold brew products but said they cost between $50 and $250 and were overly complex.

He designed his product specifically for people who just wanted a simple, no-mess cold brew at home.

Further, Max revealed he made $50,000 last year and was on track to hit $100,000.

Mark Cuban asked about his background, and Max said he had just finished his first year studying business in college. He’d been watching Shark Tank since he was eight.

Moreover, a company filed its patent for free and got it approved five days earlier.

Kevin offered $50,000 for 50% equity, arguing that Max had a product, not a full business, and was too early in his career to lead it.

Lori Greiner said it wasn’t the right fit for her and bowed out, though she believed Max would go on to create more products.

Robert asked what Max would do with the investment, and Max said he’d use it to lower manufacturing costs, hoping to retail at $4.99.

Daymond John stepped in with an offer of $50,000 for 30%, offering to help license the product and sharing how he helped Bombas grow from $800,000 in sales to a $150 million valuation.

Robert dropped out, concerned that Max couldn’t fully commit while still in school.

Mark challenged Max’s plan to lower prices, arguing it could hurt profits. Still, he made an offer of $50,000 for 30%. He also wanted to use the money for advertising.

It didn’t take very long for Max to accept Mark’s offer, which ultimately wasn’t very far off from his asking investment anyway.

Did Mark finally help Max reach his business goals for his company? Keep reading our BRUW update to find out what happened following Shark Tank.

Shark Tank BRUW Update

Our BRUW update found that the deal with Mark Cuban was officially finalized.

Next, Max expanded BRUW’s offerings to include ready-to-drink beverages and sold them through his website.

In April 2020, Snarky Tea, another Shark Tank brand backed by Kevin O’Leary, acquired BRUW.

The terms of the deal weren’t disclosed, but it marked a full exit for Max.

After the acquisition, Snarky Tea removed BRUW products from its website. It’s unclear whether the company discontinued them or absorbed them into its product line.

Still, for Max, the sale was a major win. He built BRUW in high school, landed a deal on national TV, and sold the company before graduating from college.

With the company being sold and Max making a profitable exit, we’ll call this BRUW update a success.

If there are any more developments, we will be back for another BRUW update.

You can find the other company updates from Season 10 here:

• Moki Doorstep Update
• Sproing Fitness Update
• Tush Baby Update

Before you go, be sure to check out our list of all the Shark Tank Season 10 products.