Shark Tank Supermix Studio Update 2026

Designer and mom, Jennifer Stein-Bischoff, realized that most kids don’t have a way to design their own clothes in a fun, easy way. So, she created Supermix Studio, a website where kids can design their own jackets, hoodies, or backpacks by dragging and dropping patches. No sewing, no fuss. Just a creative experience kids can enjoy, and something they’re proud to wear after. Will the sharks give her a super deal? Find out in our Supermix Studio update and pitch recap.

If you’re short on time, here’s a quick overview of what happened to Supermix Studio after Shark Tank.

Jennifer pitched her interactive kid’s clothing brand on Shark Tank Season 15, seeking $250,000 for 10% equity. After her pitch, she made a deal with Lori Greiner and Robert Herjavec for $250,000 for 20% equity, plus a 3.5% royalty until the investment is paid back.

In terms of a Supermix Studio update, the company expanded its product line to include adult items and added over 500 customizable patches through its drag-and-drop studio. As of 2025, it is preparing to roll out kiosks in Claire’s stores and on cruise resorts, signaling a move into retail spaces.

Shark	Result
Lori Greiner & Robert Herjavec	Accepted offer of $250,000 for 20% equity, plus a 3.5% royalty until the investment is paid back
Kevin O’Leary	No offer
Daymond John	No offer
Mark Cuban	No offer

Shark Tank Supermix Studio Pitch

Entrepreneur: Jennifer Stein-Bischoff
Business: Interactive kid’s clothing brand
Ask: $250,000 for 10% equity
Result: $250,000 for 20% equity, plus a 3.5% royalty until the investment is paid back
Sharks: Lori Greiner and Robert Herjavec

Jennifer came to Shark Tank with Supermix Studio, a custom kids’ clothing brand.

She explained how her kids gained confidence when they helped design their own clothes.

With a 20-year career in fashion and past roles at Gloria Vanderbilt and Tommy Hilfiger, Jennifer used her experience to create a business that combines creativity and clothing.

Supermix Studio lets kids design their own outfits using an online platform. Parents and kids visit the site, pick a product like a denim jacket or backpack, and start customizing.

The platform offers over 500 original patches. Kids drag and drop the patches wherever they want. Once done, Supermix produces and ships the custom piece.

Jennifer passed out samples to the sharks. They were impressed with the quality. Robert Herjavec especially liked the custom jacket she made for his daughter.

Each jacket costs $13.75 to make and sells for $69, with extra charges for more patches. Sweatshirts cost $7.05 to make and retail for $55. All the patches are her own designs.

She launched Supermix Studio in October 2022. That holiday season, she brought in $60,000 in sales. Year-to-date sales were at $110,000.

She added that she was planning to install design kiosks at Claire’s stores and was in talks to make that happen. Claire’s would take 30% of kiosk revenue.

Robert asked why she wanted to go with the kiosks. Jennifer said customer acquisition online was expensive. Kiosks would act as both a sales point and a way to attract new customers in-store.

Lori Greiner liked the idea and saw potential for partnerships with family-focused brands like Disney.

Kevin O’Leary wasn’t convinced. He disliked the kiosk model and thought retail was a bad direction.

Mark Cuban didn’t like the kiosk either. He said people want instant purchases in stores, not products they have to wait for. Daymond John liked the brand but felt the kiosk model was risky.

Jennifer stood by her vision. She said kiosks could hold kids’ attention and keep families in the store longer. She also compared it to Build-A-Bear but for clothing.

Kevin dropped out first. Mark followed. Daymond also passed, saying the risk was too high.

Robert and Lori still believed in the idea. Together, they offered $250,000 for 25% equity and a 5% royalty until they recovered their investment.

Jennifer countered with 20% equity and a 2% royalty. Robert and Lori came back with a revised offer of 20% equity and a 3.5% royalty. Jennifer accepted the deal.

Will Lori and Robert help her grow the business? Keep reading our Supermix Studio update to find out!

Shark Tank Supermix Studio Update

We caught up with Jennifer to get the scoop on a Supermix Studio update.

“I didn’t expect to get a deal on the show,” Jennifer told us. “I know that the sharks don’t love apparel, so I had very low expectations and was just excited to be on.”

“We are riding the tsunami of Shark Tank,” said Jennifer. “We are up 2,500% and are working on major brand collabs, have just launched our mobile app, and are expanding our production space and rolling out our kiosks.”

As for the deal with Lori and Robert, Jennifer told us that it is still going through the due diligence process and that they are in regular contact.

Well, that dust has finally settled. And here’s what’s been happening since our last chat with Jennifer.

First, there’s no confirmation if that deal with Robert eventually closed successfully or not. There is no publicly available information to back that up.

We have it on record that shortly after their episode aired, sales shot up to $110,000, and post-show estimates put total sales at around $170,000.

As of 2025, aside from Kids, adults can now design their own sweatshirts, jackets, backpacks, pencil cases, and more through an online drag-and-drop studio.

Further, they launched a mobile app shortly after the show, and also offer digital gift cards, including a Shark Tank special, a $75 value for $59.

The company is also preparing to roll out kiosk-style stations in retail stores like Claire’s and on cruise resorts some time in 2025

In the meantime, be sure to stop by the Supermix Studio website and check out all the offerings.

When we get another Supermix Studio update, we will be sure to let you know.

In the meantime, check our other company updates from Season 15 Episode 6 here:

Before you go, be sure to check out our list of all the Shark Tank Season 15 products.

Andrew Smith

Website | + posts

Andrew is a lifelong fan of Shark Tank and an entrepreneur at heart. He started Shark Tank Recap because he wanted a single place to track what happens to the companies, founders, and deals after they air on TV. With a sharp eye for business insights and a passion for all things Shark Tank, Andrew makes sure every recap is accurate, engaging, and fun.