Supermix Studio Kid’s Clothing Brand | Shark Tank Season 15
Designer and mom, Jennifer Stein-Bischoff, pitched her interactive kid’s clothing brand during
If you’re short on time, here’s a quick overview of what happened to Supermix Studio after
Jennifer Stein-Bischoff appeared on
| Shark: | Result: |
| Lori Greiner & Robert Herjavec | Accepted deal for $250,000 for 20% equity, plus a 3.5% royalty until the investment is paid back |
| Kevin O’Leary | No offer |
| Mark Cuban | No offer |
| Daymond John | No offer |
Shark Tank Supermix Studio Update
- Entrepreneur: Jennifer Stein-Bischoff
- Business: Interactive kid’s clothing brand
- Ask: $250,000 for 10% equity
- Result: $250,000 for 20% equity, plus a 3.5% royalty until the investment is paid back
- Sharks: Lori Greiner and Robert Herjavec
As a mom, Jennifer Stein-Bischoff noticed how her kids received a nice boost of confidence when they were able to pick out their own clothes. Because she’s also a designer, this observation brought her company, Supermix Studio, to life.
Supermix Studio is the first interactive, custom kid’s clothing brand, that allows kids to put their own personal touch on their clothes. The platform actually allows kids to design their own clothing pieces.
Jennifer describes it like this; if a video game and a clothing brand had a baby, it would be Supermix Studio. Users get to personalize their clothing and accessories, which then creates original pieces for their parents to purchase.
You start by visiting the company website and choosing a style. They have everything from denim jackets to sweatshirts, backpacks, accessories, and more.
Then, you choose the customize feature, which opens up a design platform, where you’ll find over 500 premium patches to choose from.
By dragging and dropping, designs are placed wherever the child desires, and then their vision is brought to life. Jennifer passes out personalized samples for the sharks, and they love the products.
Lori Greiner comments on the high quality of the materials, and Robert Herjavec is sold on the custom jean jackets that Jennifer designed for his kids.
In terms of cost, Jennifer says the base price of a jean jacket is $69. Additionally, that can go up by $15-$20 in upsell, based on the patches that get added.
Lori loves the price. Robert asks about the cost, and Jennifer says the jacket costs $13.75 to make.
Further, a sweatshirt costs $7.05 to make and retails for $55. Jennifer also adds that all of the patches are propriety, and designed by her.
She’s been in the industry for 20 years, and designed for Gloria Vanderbilt and Tommy Hilfiger. Her last role was as Chief Merchandising Officer for a large-scale private children’s manufacturer.
However, during the pandemic, while she was home with her kids, she began designing fun clothes with them for an activity. This is when she left her corporate job to pursue this idea full-time.
In addition to the website, she also wants to roll out design kiosks, which she’s in talks with Claires about. The kiosks would go in the stores, and Claires would receive 30% of the sales generated.
In terms of sales, she launched in October of 2022 and had $60,000 in sales. During the year of filming, she’s done $110,000 in sales so far.
Kevin O’Leary hates the kiosk idea, and Mark Cuban isn’t too fond of it either.
Daymond John says he loves the concept of the business, however, it’s just too risky for him. For that reason, he is out.
Kevin reiterates that he doesn’t like the kiosk, and he really doesn’t like retail. So for those reasons, he is also out.
Thankfully Robert and Lori feel differently and decide to team up and offer $250,000 for 25% equity, but they also want a 5% royalty, until they make back their initial investment. Lori especially imagines the brand and kiosks teaming up with Disney in the future.
However, Jennifer counters at 20% equity and a 2% royalty. Robert and Lori say no, and counter back with 20% equity, and a 3.5% royalty. Jennifer accepts the deal and leaves
Will Lori and Robert help her grow the business? Keep reading our Supermix Studio update to find out!
We caught up with Jennifer to get the scoop on a Supermix Studio update. “I didn’t expect to get a deal on the show,” Jennifer told us. “I know that the sharks don’t love apparel, so I had very low expectations and was just excited to be on.”
“We are riding the tsunami of
As you can see, Jennifer has been quite busy since airing and it sounds like things are going great! As for the deal with Lori and Robert, Jennifer told us that it is still going through the due diligence process and that they are in regular contact.
The future looks very bright for Jennifer and we can’t wait to see what’s going on next time we check in. Once the dust settles, we will circle back with Jennifer for another Supermix Studio update.
In the meantime, be sure to stop by the Supermix Studio website and check out all the offerings.
In the meantime, check our other company updates from Season 15 Episode 6 here:
For even more on companies and products, be sure to stop by our Season 15 Products Page!
Andrew Smith is the founder and owner of Shark Tank Recap. He is a longtime Shark Tank fan that has been watching it for years and has seen every episode multiple times. His friends know him as the Shark Tank expert, because he can answer any question about the show! His favorite Shark Tank products are Bertello's pizza oven and Bug Bite Thing!